Nigerians have been so accustomed to social media platforms to the extent that almost everybody knows about Facebook, Twitter, WhatsApp, Instagram, YouTube, to mention but a few. Both old and young, no matter thestatus, as far as one can purchase airtime and data bundle. Students are not left out in the use of social media platforms as their academic studies are made easier through them.
Research has shown that for over a decade, the number of users has risen steadily such that one in every seven persons out of the world’s population has a Facebook page.
Recently, there was an outage that affected the use of the platforms and it lasted for some hours. It raised a lot of concerns among users. After resolving the issue, the operators apologised for any inconveniences the disruption might have caused the users. According to reports, it was not the first time that such was happening.
This also happens to other devices used by other organisations like financial institutions. Sometimes when you visit the banks for financial transaction, their systems also go off and they demand that you wait for a while.With the level of exposure so far in the use of Facebook, WhatsApp, Twitter, and others I don’t know how one will feel if in a day, he or she could not check social media profiles.Some people have become so addicted that they spend greater percentage of their time using the Apps.
I’m not sure some people can do without the social media. Our dependence on the platforms has reached the extent that as you wake up in the morning, the first thing you do is to check the timeline to know the update.
Nigerians need to be prepared in case the platforms go off for two to three days. Many of us in the media now use the social media everyday for jobs. Information gathering and reports are made easy as you can send them to your organisation’s server from anywhere. In fact, we are in a digital world. If the Apps develop any problems, as it stands now, I will definitely encounter some challenges. It won’t be easy going back to the old systems.
For me, I cannot do without the social media because I won’t know the latest in terms of information gathering and reporting. The social media help people to interact especially from far distances. It has made the world to be a global village. You now stay in Nigeria and communicate and interact with a friend or relative in another country through video call. This is the most interesting aspect of it.
Organisations globally today interract with clients via the platforms.The importance of using the social media platforms via the Internet in our lives today cannot be overemphasised. Some people have argued that we have become slaves to our devices. Our dependence on the social media platforms does not and cannot make us become slaves.
Although some people are so addicted to it that they may not know and others of the view that it should be shutdown and argued that before the innovation of the social media, contacts for better friendship were established. Duping of persons was also minimal.
Addiction to social media is not an exception, there are drug addiction, phone addition and other forms. You cannot claim that those who transact their businesses genuinely are addicted to it. We are in the digital era and going back to analogue means retrogression.
Let’s assume that there are people who have become addicted to it then they can seek medical advice. Take a look at Google with its importance. During the outbreak of COVID-19 pandemic when schools at every level were shutdown, the ones that are ICT-compliant moved on with lessons, via Telegram, WhatsApp and so on. Meetings were Zoom and virtual even till now.
Members of groups and associations interact with colleagues. Notices of meetings are posted on WhatsApp. These days some public office holders have Twitter handles where statements are posted.
System failure is a common phenomenon with financial institutions also. Sometimes when you visit banks for transactions, you hear them say that their servers are down and you may need to wait for a while. They are sorted.You see someone moving on the street pinging, a driver of a vehicle, even a person in church.
The issue of addiction can be solved by engaging the youths who are vulnerable in employment. The youths are greatly affected as many of them are jobless and are tied to social media. But if they are engaged meaningfully, the number if hours spent on pinging and browsing will definitely reduce.
But researches have shown that the younger generation of people who are performing well in interaction digitally may not be able to do so offline.
Face-to-face communication seems to be declining. Effective communication on the part of the youths is nothing to write home about as they find it difficult to write simple and correct expressions as well as typing them, some can only ping. There is increase in the use of coded languages which may not help in academic work. There are messages on incidents posted on any of the platforms that can cause excitement or depression. In as much as we cannot deny the adverse effect of social media on the society, the merits outweigh the demerits.
Businesses are thriving these days because the social media. You can purchase a product from another city or country through awareness created on a platform. The benefits are enormous. The challenge is on what we should do if the platforms stop working as we depend on them so much. We need to have a balance.
Yes, the Internet has come to stay, so it may be difficult to move away from where we are. Our lives have been interconnected through the use of machines and services globally. To avoid sudden breakdown of social media platforms, managers or operators of the platforms should do necessary upgrading of the systems from time to time.
No matter the challenges the use of social media may impose on the users, the innovators should expand and create additional stages to avoid unnecessary shutdown as the rate of usage increases steadily. One approach that can help if there is shutdown in operation of the social media is that people should not put all eggs in one basket. Business owners should devise alternative means not securing their businesses that are online driven. Backups are necessary in this regard.
The social media originated from the West, and to avoid any consequence that may come up as a result of sudden shutdown in operation, it is high time Nigerians produced their own as the importance cannot be overlooked.

By: Eunice Choko-Kayode