Business
NTDC Advocates Cross-Industry Synergy To Boost Tourism Sector
The Nigerian Tourism Development Corporation (NTDC) last Thursday called for synergy between stakeholders from various industries to boost the tourism sector.
The Director-General of the corporation, Mr Folorunsho Coker, made the call in an interview with newsmen in Abuja.
Coker said such synergy would boost tourism industry, present positive image about the country, create job opportunities as well as generate more revenue for the country and investors.
“Marketing and presenting the positive image of Nigeria is a collective responsibility for everyone of us as patriotic Nigerians.
“So the corporation is advocating for a cross-industry support from everyone, especially those in the entertainment, sports, music, film industries as professionals to be image makers of the country and sell Nigeria’s products.
“We can showcase things, objects, wears and lifestyle that portray the Nigerian identity, culture, tourist sites and the love for our country on our various social media platform.
“This will further encourage tourists to visit and partake from our rich and beautiful identity,’’ he said.
The NTDC boss called on stakeholders in the hospitality, transport, entertainment, tourism sector to synergise and produce a single product that will make the sector thrive.
“We need to come together and create a single product that is easy to sell, buy and produce.
“We need to address issues of transportation, visa, accommodation, sites and entertainment that tourists can enjoy when they book for a visit”, he said.
“This will encourage tourists to visit Nigeria knowing fully-well that a schedule has been made with options and access to things that would make their stay easy, hitch-free and enjoyable,’’ he said.
Coker, therefore, reiterated the commitment of the corporation toward improving the tourism industry and improving the nation’s revenue.
Business
Kenyan Runners Dominate Berlin Marathons
Kenya made it a clean sweep at the Berlin Marathon with Sabastian Sawe winning the men’s race and Rosemary Wanjiru triumphing in the women’s.
Sawe finished in two hours, two minutes and 16 seconds to make it three wins in his first three marathons.
The 30-year-old, who was victorious at this year’s London Marathon, set a sizzling pace as he left the field behind and ran much of the race surrounded only by his pacesetters.
Japan’s Akasaki Akira came second after a powerful latter half of the race, finishing almost four minutes behind Sawe, while Ethiopia’s Chimdessa Debele followed in third.
“I did my best and I am happy for this performance,” said Sawe.
“I am so happy for this year. I felt well but you cannot change the weather. Next year will be better.”
Sawe had Kelvin Kiptum’s 2023 world record of 2:00:35 in his sights when he reached halfway in 1:00:12, but faded towards the end.
In the women’s race, Wanjiru sped away from the lead pack after 25 kilometers before finishing in 2:21:05.
Ethiopia’s Dera Dida followed three seconds behind Wanjiru, with Azmera Gebru, also of Ethiopia, coming third in 2:21:29.
Wanjiru’s time was 12 minutes slower than compatriot Ruth Chepng’etich’s world record of 2:09:56, which she set in Chicago in 2024.
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