Editorial
That Fayose’s Misguided Advert

The Rivers State FRSC sector commander, Sunday Oghenekaro (5th right) with other guests and awardees durng the Rivers FRSC award Night in Port Harcourt, recently.
A front page advert sponsored by Gover
nor Ayo Fayose of Ekiti State in a na
tional daily has continued to attract widespread condemnation, even as his party, the Peoples Democratic Party (PDP) dissociated itself and President Goodluck Jonathan from the misguided advert.
The advert suggests that the Presidential candidate of the All Progressives Congress (APC), General Muhammadu Buhari (rtd) may not be able to make it through in office if he eventually wins the February 14 poll.
In the controversial advert which also had pictures of General Murtala Muhammed, General Sani Abacha and Alhaji Umaru Yar’Adua, three former Nigerian leaders who died in office, Fayose placed a huge question mark over the picture of Buhari at 72.
The advert amounts to a death wish which is not only callous, insensitive and inhumane but indeed irresponsible. Such political recklessness is most unexpected of a man in the status of Governor Foyose.
Prior to that, there had been rumours concerning Buhari’s health, which stemmed principally from unverified claims that he slumped while campaigning in Calabar, Cross River State and that his speech sounded slurred at an APC rally in Owerri, Imo State.
Added to these was a recent diagnostic report purported to have been issued by the ‘Ahmadu Bello Teaching Hospital’ indicating that the former military Head of State was suffering from advanced prostate cancer. The hospital authorities have since denied issuing any such report, just as Buhari and the APC have also dismissed the claims.
But Fayose remains unrepentant and unrelenting. His spokesman, Mr. Lere Olayinka had defended the governor’s right to free speech. “So, the governor has expressed his opinion and people should express theirs. He will soon express other opinions stronger than this. So, people should be prepared,” he was reported to have said.
This is one example of how the media is often manipulated by some politicians to cause trouble. Infact, President of the Nigerian Guild of Editors, Mr. Femi Adesina, had decried the role of sections of the press who he accused of pursuing goals targeted at scuttling democratic values in the country.
While we join other well-meaning persons to condemn that satanic advert, we believe that the media as a whole, especially the Advertising Practitioners Council of Nigeria (APCON), should be on the lookout for similar politically sensitive contents. Election campaigns must be issue-based and devoid of hate messages.
Although APCON had since written to media houses to clear all political adverts with it before publication, the increasing level of unprofessional acts in the media should worry the authorities. But the practicability of the APCON directive is another problem since the media work with time and under constitutionally granted freedom.
The Tide believes that the ‘Abuja Accord’ recently signed by all the Presidential candidates will succeed if only parties will actually sanction members who go out of their way to engage in smear campaigns and hostile publications.
We think that the peace and unity of Nigeria is more important than whatever inducements that could possibly make some media outfits engage in bad practice. The media must be responsible, professional and supportive of a free, fair and credible election and contribute to the peace and order before, during and after the general elections.
This has become imperative because of the need to avert a repeat of the violence that followed the last general elections. The country cannot forget so soon how some innocent members of the National Youth Service Corps were killed and property worth millions of Naira were destroyed in the northern part of Nigeria.
Besides, the situation in Nigeria calls for a lot of caution now. Already, the political landscape has become too charged and sensitive. The least we expect from any patriot, especially one who is a Governor as Fayose is to seek to expand the grounds for peace and responsible electioneering.
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