Editorial
Before CARNIRIV 2013
Faced with the disturbing uncertainties
around long-held notions of non-
depletability of oil and gas, there are today, among nations of the world a rare drive to diversify their economies away from total dependence on oil. Infact, even well-known consumer nations are either scampering for alternative sources of energy or where necessary, seeking ways of minimising avoidable waste in balance of trade.
Once, the world’s fifth largest producer of crude oil, Nigeria is today witnessing one of the worst forms of decline in production on account of many variables, chief among which are fall in production capacity on account of theft and piracy, corruption and indeed emergence of new competitors even on the African continent.
To expect a repeat of the oil boom of the sixties and seventies, today is like a pipe dream on account of these and other factors and which call for urgent steps to redirect the nation’s investment profile away from oil and gas. It is this mindset that has fueled the increasing interest among states of the federation, chiefly to identify and harness other valuable alternatives like agriculture and tourism, among others.
Without doubt, Rivers State has won for itself an annual mention on the global tourism Calendar since the rebranding and packaging of the annual Rivers Cultural Carnival, otherwise known as CARNIRIV. It has indeed risen to the platform of engineering tourism development through better citizen participation and involvement.
As a major obligation, the Rivers State Tourism Development Agency (RSTDA) expects Local Government Council administrations through, CARNIRIV Zonal and LGA Co-ordinators to help identify for development, potential tourist sites and or events worth rebranding to meet global tourism standards. Such is meant to help pursue more aggressively the economic diversification drive of the state government, using tourism development as a peg.
Sadly, little has come of such efforts that should have seen countless tourist destinations, far beyond the known few in the state. Infact, some LGAs in the state still see the annual CARNIRIV merely as an avenue for merry-making and not as a responsible investment effort upon which the economy of the state may depend.
To be that viable template for tourism investment, CARNIRIV requires more than a casual involvement of stakeholders, especially local government area administrations from whom more than a lot is expected. Not only should they help identify, nurture, preserve and indeed showcase their best in tourism potential, they must seek ways of making such treasures marketable through conscious and painstaking packaging and branding. Announcing December 15-21, 2013 as dates for this year’s edition of the CARNIRIV, Director General of RSTDA, Achibi Sam Dede painted a globally rooted outlook and picture of what the state seeks to showcase.
This means, all appearances must not just be for appearance sake. They must add-up to the bigger picture of making the state, not just an annual tourist destination, but all-year-round attraction through proper packaging of the countless festivals, cultural observances and indeed cities that are dotted all around the state.
With such conscious attempt and positive approach to developing tourism, CARNIRIV will only serve its annual purpose of being a catalyst while actual proceeds from tourism development shall be harnessed by independent developers.
The Tide commends the Rivers State government, particularly Governor Chibuike Amaechi for his commitment to the annual event, but warns that there is not much government alone can do. Individual tourism developers must also takeup the challenge and create cities that would compliment efforts at diversifying the economy.
That economic angle, far beyond modest rewards to the hospitality industry is what The Tide expects all stakeholders to explore and exploit if the state government’s efforts at planning beyond hand-outs from oil and gas proceeds are to make any real meaning. Proper utilisation of the potential of CARNIRIV can achieve that and more.
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