Sports
2010 W/Cup: Fans Turn To Cellphones To Track Games
The billions of fans of soccer’s World Cup, globally the premiere sporting event, will increasingly turn to mobile phones to track the action, according to a Nielsen survey released over the weekend.
More than half of the 27,000 people surveyed in 55 countries plan to follow the popular soccer tournament which is played every four years and begins in South Africa on June 11, Nielsen said in a survey.
Twenty-one percent said they would get information about the tournament on their mobile device and 9 percent would download an application to track the action.
“This event is the biggest in the world of sports by far,” Roger Entner, Nielsen’s senior vice president for mobile insights, said
in a telephone interview.
“In 2010, mobile is really starting to be a medium for soccer fans worldwide to connect with the game.”
The popular FIFA soccer tournament drew more than 700 million TV viewers when it was last played in 2006, including more than 120 million U.S. viewers who watched at least one minute of World Cup telecasts, Nielsen said.
While this is the first such Nielsen survey, Entner said the numbers using cellphones to follow the event will be far higher than 2006.
“The last World Cup, there was no iPhone,” he said of Apple Inc’s <AAPL.O> popular smartphone introduced in 2007.
U.S. smartphone penetration has surged to 22 percent from 3.8 percent four years ago, he said.
In France, Germany, Italy, Spain and the UK the rate has grown to a range of 21 percent to 36 percent from 4 percent to 10 percent in 2006.
With more powerful, faster devices and networks, those growth trends will only continue with widespread mobile video and TV
being the next step, Entner said.
Of those surveyed, 51 percent said they intend to follow the tournament, including 84 percent in Brazil, 83 percent in Argentina, 76 percent in South Korea, 75 percent in Italy and Portugal, 69 percent in Zambia and almost two-thirds of the people in China, Nielsen said.
“It’s mind blowing. It really shows how it is a global phenomenon,” Entner said.
“We see some of the highest intended usage rates actually coming out of the Middle East, Africa and the Pacific Rim.”
Countries with high planned cellphone use to access World Cup information include Venezuela (27 percent), United States (23 percent) and Brazil (21 percent), Nielsen said.
In fact, in every country in the Middle East and Africa where people were surveyed, the rate was between 22 percent and 30 percent.
“People intend to use mobile to supplement their hunger for information about the game,” Entner said. “If you can’t watch the game live, you’re going to follow it through your mobile device.”
The rates in Europe were far lower — 3 percent in soccer powers Germany and Spain — which Entner thought made sense given most of those countries were in the same time zone as the World Cup and had a higher penetration of TV sets, meaning fans could watch the game live more easily.
Finally, 34 percent of those surveyed picked Brazil as the likely Cup winner, easily outdistancing Argentina, England and Germany.
Entner is rooting for his native Germany but has picked Brazil.
Sports
I Joined Saudi League To Win Titles – Senegal Keeper
Senegal goalkeeper Edouard Mendy has said that criticism that he and other players chased money by moving to Saudi Arabia is wide of the mark.
The 33-year-old left Chelsea for Al-Ahli in a £16m ($21.4m) deal in 2023, and in May the Africa Cup of Nations winner helped his Saudi club win the Asian Champions League, making him one of the few players to win both that competition and its European equivalent.
But, like many others, Mendy has been criticised for playing for money rather than prestige in the lucrative Saudi Pro League.
When asked about such criticism, Mendy told a Tidesports source, “Al-Ahli’s project came along and they made me feel I had a big role to play.
“Two years later, we won the Champions League for the first time in the club’s history. So yes, that validates my choice. And I hope the coming years will validate it even more.”
He added: “Some people will quickly jump to conclusions and say the only reason is money. From the start, I always said that when I left Chelsea, I knew I was joining another team where I could win everything , which was no longer the case at Chelsea.”
The Blues have since won the Conference League, Europe’s third-tier club competition, under the ownership of Todd Boehly and Clearlake Capital.
But it comes after the regime’s trophyless first two years, a period which has frustrated some supporters after the success enjoyed under Roman Abramovich’s stewardship in the previous 19 years.
Mendy has also been celebrating what he describes as a historical win with Senegal against England at Nottingham Forest’s City Ground, but days earlier he had been in Dakar delivering a different kind of win.
He is the sponsor of Yakaar, a school in Keur Massar, which seeks to improve funding and access to digital learning tools for local children from underprivileged backgrounds.
Famously, as Mendy grew up in France, he was unemployed, aged 22, while struggling to find a club, with members of his family still living on the outskirts of Dakar.
That is why Yakaar, a word meaning “hope”, was chosen, a word Mendy has carried with him in his career.
“Hope is what kept me going. When I was without a club, it was the hope of getting that first professional contract.
“Then the hope of playing for the national team. The hope of making my family proud by doing the job I had always dreamed of.
“Indeed, hope is the best word to describe my career.”
Mendy was also asked whether the responsibility of being an African goalkeeper had weighed heavily on him.
“Of course. When I was in England, there weren’t many African goalkeepers in top clubs,” he admitted.
“Whether nationally or internationally, I had that responsibility. It’s the same for other African goalkeepers like Andre Onana [Manchester United] or Yassine Bounou (Al-Hilal).”
Sports
Spanish Football Fires Entire Refereeing Committee
The entire refereeing committee has been fired by the Spanish Football Federation (RFEF), with structural reforms soon set to follow.
According to sources, the Spanish Football Federation (RFEF) has dismissed the entire refereeing committee in response to mounting pressure from clubs demanding structural reform. A major shake-up aimed at modernising Spanish refereeing from top to bottom has now been set in motion.
Head of the Technical Committee of Referees (CTA), Luis Medina Cantalejo and Head of VAR, Carlos Clos Gomez, have been removed from their positions. They are joined by several senior officials, including Antonio Rubinos Perez and three vice presidents, who are also stepping down. A new leadership model will be introduced, led by a CEO and a sporting director, aiming to overhaul how refereeing is managed covering assessments, promotions, and daily operations. While the leadership changes are sweeping, the current pool of referees in La Liga and the second tier will remain, ensuring continuity on the field during the transition.
Sports
Ronaldo Renews Stay With Saudi Pro League
Cristiano Ronaldo has signed a new two-year contract with Al-Nassr that means he will stay with the Saudi Pro League club until beyond his 42nd birthday.
The Portugal captain, 40, joined the Riyadh-based team in December 2022 after leaving Manchester United in acrimonious circumstances, having criticised the club and said he had no respect for manager Erik ten Hag.
Ronaldo’s Al-Nassr deal had been due to expire at the end of June and there was speculation he could leave, but that has now been quashed.
In a post on X, Ronaldo wrote: “A new chapter begins. Same passion, same dream. Let’s make history together.”
Although Al-Nassr have not added to their nine domestic titles during Ronaldo’s time at the club, they have benefited from a flood of goals from the five-time Ballon d’Or winner.
Ronaldo scored 35 times in 41 matches across all competitions last term and was the league’s top scorer for a second consecutive season.
He has managed 99 goals in appearances overall for Al-Nassr and is well on his way to reaching 1,000 senior goals in his career, with a current tally of 938 for club and country.
Having helped Portugal win the Uefa Nations League a little over two weeks ago, the former Manchester United, Real Madrid, Sporting and Juventus forward will almost certainly now be targeting a sixth World Cup appearance next summer.
Only a month ago, Ronaldo posted on social media to say “the chapter is over”.
That came after the Saudi Pro League wrapped up with Al-Nassr finishing third and trophyless once again.
The comment fuelled rumours that Ronaldo was ready to leave the league where he reportedly became the best-paid player in football history with an annual salary of £177m when he joined.
Fifa president Gianni Infantino raised the prospect of Ronaldo joining a team involved in the Club World Cup after Al-Nassr failed to qualify for the extended tournament which is being held in the United States.
Ronaldo said he had received offers from participating teams but had turned them down.
The decision to stay until at least 2027, which is certain to be highly lucrative, appears to rule out any future prospect of Ronaldo returning to play at the highest level in Europe.
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