Sports
2010 W/Cup: Fans Turn To Cellphones To Track Games
The billions of fans of soccer’s World Cup, globally the premiere sporting event, will increasingly turn to mobile phones to track the action, according to a Nielsen survey released over the weekend.
More than half of the 27,000 people surveyed in 55 countries plan to follow the popular soccer tournament which is played every four years and begins in South Africa on June 11, Nielsen said in a survey.
Twenty-one percent said they would get information about the tournament on their mobile device and 9 percent would download an application to track the action.
“This event is the biggest in the world of sports by far,” Roger Entner, Nielsen’s senior vice president for mobile insights, said
in a telephone interview.
“In 2010, mobile is really starting to be a medium for soccer fans worldwide to connect with the game.”
The popular FIFA soccer tournament drew more than 700 million TV viewers when it was last played in 2006, including more than 120 million U.S. viewers who watched at least one minute of World Cup telecasts, Nielsen said.
While this is the first such Nielsen survey, Entner said the numbers using cellphones to follow the event will be far higher than 2006.
“The last World Cup, there was no iPhone,” he said of Apple Inc’s <AAPL.O> popular smartphone introduced in 2007.
U.S. smartphone penetration has surged to 22 percent from 3.8 percent four years ago, he said.
In France, Germany, Italy, Spain and the UK the rate has grown to a range of 21 percent to 36 percent from 4 percent to 10 percent in 2006.
With more powerful, faster devices and networks, those growth trends will only continue with widespread mobile video and TV
being the next step, Entner said.
Of those surveyed, 51 percent said they intend to follow the tournament, including 84 percent in Brazil, 83 percent in Argentina, 76 percent in South Korea, 75 percent in Italy and Portugal, 69 percent in Zambia and almost two-thirds of the people in China, Nielsen said.
“It’s mind blowing. It really shows how it is a global phenomenon,” Entner said.
“We see some of the highest intended usage rates actually coming out of the Middle East, Africa and the Pacific Rim.”
Countries with high planned cellphone use to access World Cup information include Venezuela (27 percent), United States (23 percent) and Brazil (21 percent), Nielsen said.
In fact, in every country in the Middle East and Africa where people were surveyed, the rate was between 22 percent and 30 percent.
“People intend to use mobile to supplement their hunger for information about the game,” Entner said. “If you can’t watch the game live, you’re going to follow it through your mobile device.”
The rates in Europe were far lower — 3 percent in soccer powers Germany and Spain — which Entner thought made sense given most of those countries were in the same time zone as the World Cup and had a higher penetration of TV sets, meaning fans could watch the game live more easily.
Finally, 34 percent of those surveyed picked Brazil as the likely Cup winner, easily outdistancing Argentina, England and Germany.
Entner is rooting for his native Germany but has picked Brazil.
Relegation-threatened Tottenham’s miserable 2026 continued as their winless run extended to 10 league games with Fulham gaining a deserved victory to boost their hopes of qualifying for European football.
Fulham, who scored twice in the opening six minutes in their 2-1 win over Spurs in November, again got an early goal with Harry Wilson netting in the seventh minute.
However, the goal was controversial as new Spurs boss Igor Tudor felt it should have been disallowed as home striker Raul Jimenez pushed Radu Dragusin as they challenged for a Kenny Tete cross, before Oscar Bobb picked out Wilson to volley home from six yards out.
Tottenham had a similar goal ruled out last week in their 4-1 loss to Arsenal for a foul by Randal Kolo Muani on Gunners defender Gabriel but, following a check from the video assistant referee (VAR) Craig Pawson, Fulham’s goal was allowed to stand, much to Tudor’s fury.
Spurs, though, had no excuses for the 34th-minute second goal with Alex Iwobi left with space to shoot home superbly from 18 yards out, with the ball going in off the inside of the post after a neat exchange with Wilson.
Antoine Semenyo scored just before half-time as title-chasing Manchester City escaped Elland Road with victory over an energetic Leeds United.
The hard-earned outcome narrowed Arsenal’s lead to two points at the top of the Premier League.
City travelled to West Yorkshire without their Leeds-born star striker Erling Haaland who was injured in training, and it looked for large periods in the first half that they would rue not having their top goalscorer available.
But Ghana international Semenyo stretched to convert Rayan Ait-Nouri’s fizzed low ball into the penalty area for his sixth City goal since joining from Bournemouth in January.
Leeds will be wondering how they did not score after making a sprightly start and giving City real cause for early concern.
Meanwhile , a clinical Liverpool performance helped them beat battling West Ham in the Premier League and move level on points with fourth-placed Manchester United.
The hosts were 3-0 up at the break thanks to goals from Hugo Ekitike, Virgil van Dijk and Alexis Mac Allister.
West Ham pulled one back early in the second half through Tomas Soucek before Cody Gakpo restored Liverpool’s three-goal lead in the 70th minute.
Nuno Espirito Santo’s side scored again through Taty Castellanos, but an Axel Disasi own goal ensured Liverpool hit five goals in a league game for the first time this season.
Bayern Rebound To Overcome Dortmund In Bundesliga (5)
Harry Kane scored two second-half goals as Bayern Munich came from behind to beat Borussia Dortmund in a thrilling match and move 11 points clear at the top of the Bundesliga.
The England striker took his tally to 45 goals in all competitions this season as Bayern became the first team to inflict a home league defeat on Dortmund.
Kane, who passed 500 A clinical Liverpool performance helped them beat battling West Ham in the Premier League and move level on points with fourth-placed Manchester United.
The hosts were 3-0 up at the break thanks to goals from Hugo Ekitike, Virgil van Dijk and Alexis Mac Allister.
West Ham pulled one back early in the second half through Tomas Soucek before Cody Gakpo restored Liverpool’s three-goal lead in the 70th minute.
Nuno Espirito Santo’s side scored again through Taty Castellanos, but an Axel Disasi own goal ensured Liverpool hit five goals in a league game for the first time this season.
All three of the Reds’ first-half goals came from set-pieces – with Arne Slot’s side now leading the table in 2026 when it comes to goals from set-plays (excluding penalties).
In the fifth minute, Ryan Gravenberch teed up Ekitike, who finished smartly to beat Mads Hermansen at the near post for his 16th goal of the season.
West Ham threatened to equalise, but against the run of play Liverpool doubled their advantage when Van Dijk headed in Dominik Szoboszlai’s corner.
The visitors failed to take advantage of Liverpool’s complacency with Konstantinos Mavropanos, Jarrod Bowen and Soucek all wasting chances.
And just before half-time, Mac Allister’s superb volley took a deflection and ended in the back of the net. That was the cue for sections of the travelling support to head for the exits.
Nico Schlotterbeck’s opener.
Dortmund thought they had snatched a point when Daniel Svensson’s thumping volley sent Signal Iduna Park into pandemonium.
But that was until Joshua Kimmich’s strike three minutes from time kept Bayern in pole position to win a 14th title in 15 seasons.
Schlotterbeck headed Dortmund ahead in the 26th minute when he rose highest in a crowded penalty area to connect with Svensson’s free-kick from the left.
Dortmund had the chance to double their lead later in the half when Fabio Silva squared the ball to Maximilian Beier, who was denied by the onrushing Jonas Urbig.
Despite dominating possession in the first half, Bayern – playing with a front three of Kane, Michael Olise and Luis Diaz – were unable to test Dortmund goalkeeper Gregor Kobel.
But Kane equalised early in the second period with a poacher’s effort from inside the area at the end of a slick move involving Kimmich and Serge Gnabry.
Both teams missed chances before Kane scored a penalty – a record 10th in a Bundesliga season – after Josip Stanisic was floored by Schlotterbeck.
Dortmund levelled when Svensson volleyed past Urbig, but Kimmich all but ended their hopes of winning a first title since 2012.
Paris St-Germain stretched their lead at the top of Ligue 1 to four points by claiming a narrow win at Le Havre.
The defending champions hoped to take advantage after second-placed Lens drew at Strasbourg on Friday, and Bradley Barcola gave them a deserved lead shortly before half-time.
PSG had chances to extend their lead and substitute Desire Doue had a late penalty saved by Le Havre goalkeeper Mory Diaw.
Lee Kang-In had an effort saved by Diaw before his right-wing cross was headed home by Barcola for his ninth goal of the season.
Moments later Lee fired wide when through on goal, before PSG winger Khvicha Kvaratskhelia fired against a post just after half-time.
Keeper Matvey Safonov made a fine save from Issa Soumare to keep PSG in front, while Diaw denied substitutes Nuno Mendes, Ibrahim Mbaye and Doue.
Diaw parried Doue’s spot-kick low to his right after Doue was brought down by Lucas Gourna-Douath with 11 minutes left.
