Business
FAO Predicts Stable Price For Tea In 2010
The Food and Agriculture Organisation (FAO), has said that tea prices reached record levels in 2009 but should ease off in 2010, as weather patterns return to normal in the main tea – producing regions of Asia and Africa.
According to the United Nations (UN) organisation, its composite price and the indicative world price for black tea, reached a high of $3.18 a kilogramme in September amid drought in India, Sri Lanka and Kenya, underpinned by increased demand, compared to an average price of $2.38 per kilogramme in 2009.
“The concern is that tea producers could over react to the current high prices by planting more crops, threatening an over supply in the market.
Some producing countries, such as India, have acted responsibly and announced that they would not be expanding current tea areas beyond what is required for replanting and rehabilitating existing tea gardens” FAO said.
“Although consumption growth outpaced production between 2005 and 2009 (an estimated 0.8 per cent respectively) the gap between consumption and production growth was largest between 2007 and 2009, when it reached 3.4 percentage points, coinciding with the surge in princes,” FAO added.
The secretary of FAO’s Inter-Government Group on Tea, Kaison Chang, said the return of normal weather patterns in the main producing regions indicates that the tight global market situation should begin to ease, alleviating the pressure on world tea prices in 2010.
He stated that some of the price increases were passed along the value chain to consumers as retail prices increased by five per cent across supermarkets in Europe. “The demand for tea remained robust, despite the global recession and it supports the assertion that tea consumption in habit forming and relatively price inelastic for most blends except higher priced quality teas.
“In addition, the share of household income spent on team purchases is relatively small. Supply response to high tea prices has been delayed as it requires investment decisions that have long-term implications, it takes at least three years before a tea bush can be harvested”, an FAO statement added.
The organisation also stated that higher tea prices have not affected the consumer in developed countries because of intense competition in the beverages market. It, however, stated that in developing countries, manufacturers are likely to transfer a larger share of the price-increase to consumer, as tea procurement costs account for a significant share of the final retail price.
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