Opinion
On Semenitari’s Media Management Approach
The media is an indispensable vehicle for the political, technological, socio-economic and cultural development of any nation. It contributes greatly to the development of national unity and consciousness and encourages scientific and rational attitude. The socio-economic and cultural objectives of the media cover the areas of education, information, entertainment, aesthetics, religion, and the promotion of the spirit of hardwork and self-reliance.
Through the media, the individual does not only share in the ideas, ideals, and experiences that help him face life challenges, but also partakes in shaping opinion and awareness of a wider public. But to keep pace with current international operations and practices. The Nigerian mass media industry especially the newspaper, radio, and television organs will have to struggle very hard to rise above its numerous challenges. The visible ones being inadequate trained manpower for the generation of educative, informative, and entertaining programme ideas, lack of modern facilities for news gathering, editing and processing. The industry is also faced with the challenges of printing newspapers simultaneously in two or more cities via the satellite, filing stories and photographs within seconds, no matter the distance, and catering not only for local readers, listeners or viewers but also for the readership, listenership, or viewership worldwide.
In the Nigerian mass media industry, there is no conscious and deliberate efforts by media organisations to develop career paths for their employees. Developing career paths for employees involves career planning. And in career planning, the organisation assists, guides, and encourages the employee through appraisal, training and development, job assignments to fulfil his or her potential and remain with the organisation.
Worse still, the management of most of the media organizations in the country adopt autocratic style of management which makes it difficult for the little knowledge acquired through training and development by the workers to be meaningfully applied in the performance of their duties and responsibilities.
In the Nigerian mass media industry, there is hardly any application of modern management principles which emphasise a participative and joint determination of objectives, followed by participative and joint evaluation of success and failure in periodic appraisal interviews.
Besides, there are no motivational factors and activities in the media organisations in Nigeria. Generally, in the industry, salaries or remunerations are very poor, not commensurate with the inputs by workers, and provision is not made for their welfare and security. If workers know the situation in their industry and where they stand in relation to their organisation, their morale would be high.
It is against this back drop that some of us who have spent some good number of years in the Nigerian media industry particularly the government owned-media organisations are viewing Mrs Ibim Semenitari’s, the new Rivers State Information and Communication Commissioner and her positive and pragmatic approach to media management in the state with some interest.
As the founder of the widely circulated refreshing business journal, The Business Eye, she was already a leading light in the media industry, before her appointment on October 7, 2009.
Thus, her focus on professionalism, productivity, profitability, and motivation is a clear evidence that she has brought with her to her challenging job a formidable background of a private-sector experience and positive management practices. According to A.C. Beck and E.D. Hillmar in their book titled Positive Management Practices: Bringing Out the Best in Organisation and People, positive management practices are those actions that produce positive results for the organisation in both the short and the long term. To them, in organisations where managers use positive practices: “… The focus is on results; The norms are supportive of positive practices, Accountability is managed; people are empowered, There is supportive environment; and there is high self-worth among employees”.
To achieve her management ideals, Mrs Semenitari disclosed that the critical needs of the media organisations under her Ministry have been provided for in the 2010 budget. She assured the media organs when she visited them that not only will they be provided with new equipment including the rotary for the Rivers State Newspaper Corporation but that their staff would also be trained to perform their duties professionally and man the machines efficiently and effectively.
Charging the media organs to brace up for the challenge of competing with private organizations, she promised to give the necessary support and encouragement to the management teams of the media houses and reward their hardworking staff appropriately.
While in the Rivers State Newspaper Corporation on Friday January 8, 2010, she noticed Ms Adline Ibama of the production department performing her duty dexterously with radiant smile and rewarded her on the spot with a handsome gift.
She also announced an award to the staff of the circulation unit of the Business Development department for their exceptional devotion to duty.
If Mrs Semenitari continues to walk her talk, she will certainly turn the management of the state media organisations around and earn our gratitude.
Vincent Ochonma
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Wike VS Soldier’s Altercation: Matters Arising
The events that unfolded in Abuja on Tuesday November 11, 2025 between the Minister of the Federal Capital Territory, Chief Nyesom Wike and a detachment of soldiers guarding a disputed property, led by Adams Yerima, a commissioned Naval Officer, may go down as one of the defining images of Nigeria’s democratic contradictions. It was not merely a quarrel over land. It was a confrontation between civil authority and the military legacy that still hovers over our national life.
Nyesom Wike, fiery and fearless as always, was seen on video exchanging words with a uniformed officer who refused to grant him passage to inspect a parcel of land alleged to have been illegally acquired. The minister’s voice rose, his temper flared, and the soldier, too, stood his ground, insisting on his own authority. Around them, aides, security men, and bystanders watched, stunned, as two embodiments of the Nigerian state clashed in the open.
The images spread fast, igniting debates across drawing rooms, beer parlours, and social media platforms. Some hailed Wike for standing up to military arrogance; others scolded him for perceived disrespect to the armed forces. Yet beneath the noise lies a deeper question about what sort of society we are building and whether power in Nigeria truly understands the limits of its own reach.
It is tragic that, more than two decades into civil rule, the relationship between the civilian arm of government and the military remains fragile and poorly understood. The presence of soldiers in a land dispute between private individuals and the city administration is, by all civic standards, an aberration. It recalls a dark era when might was right, and uniforms conferred immunity against accountability.
Wike’s anger, even if fiery, was rooted in a legitimate concern: that no individual, however connected or retired, should deploy the military to protect personal interests. That sentiment echoes the fundamental democratic creed that the law is supreme, not personalities. If his passion overshot decorum, it was perhaps a reflection of a nation weary of impunity.
On the other hand, the soldier in question is a symbol of another truth: that discipline, respect for order, and duty to hierarchy are ingrained in our armed forces. He may have been caught between conflicting instructions one from his superiors, another from a civilian minister exercising his lawful authority. The confusion points not to personal failure but to institutional dysfunction.
It is, therefore, simplistic to turn the incident into a morality play of good versus evil.
*********”**** What happened was an institutional embarrassment. Both men represented facets of the same failing system a polity still learning how to reconcile authority with civility, law with loyalty, and service with restraint.
In fairness, Wike has shown himself as a man of uncommon courage. Whether in Rivers State or at the FCTA, he does not shy away from confrontation. Yet courage without composure often feeds misunderstanding. A public officer must always be the cooler head, even when provoked, because the power of example outweighs the satisfaction of winning an argument.
Conversely, soldiers, too, must be reminded that their uniforms do not place them above civilian oversight. The military exists to defend the nation, not to enforce property claims or intimidate lawful authorities. Their participation in purely civil matters corrodes the image of the institution and erodes public trust.
One cannot overlook the irony: in a country where kidnappers roam highways and bandits sack villages, armed men are posted to guard contested land in the capital. It reflects misplaced priorities and distorted values. The Nigerian soldier, trained to defend sovereignty, should not be drawn into private or bureaucratic tussles.
Sycophancy remains the greatest ailment of our political culture. Many of those who now cheer one side or the other do so not out of conviction but out of convenience. Tomorrow they will switch allegiance. True patriotism lies not in defending personalities but in defending principles. A people enslaved by flattery cannot nurture a culture of justice.
The Nigerian elite must learn to submit to the same laws that govern the poor. When big men fence off public land and use connections to shield their interests, they mock the very constitution they swore to uphold. The FCT, as the mirror of national order, must not become a jungle where only the powerful can build.
The lesson for Wike himself is also clear: power is best exercised with calmness. The weight of his office demands more than bravery; it demands statesmanship. To lead is not merely to command, but to persuade — even those who resist your authority.
Equally, the lesson for the armed forces is that professionalism shines brightest in restraint. Obedience to illegal orders is not loyalty; it is complicity. The soldier who stands on the side of justice protects both his honour and the dignity of his uniform.
The Presidency, too, must see this episode as a wake-up call to clarify institutional boundaries. If soldiers can be drawn into civil enforcement without authorization, then our democracy remains at risk of subtle militarization. The constitution must speak louder than confusion.
The Nigerian public deserves better than spectacles of ego. We crave leaders who rise above emotion and officers who respect civilian supremacy. Our children must not inherit a nation where authority means shouting matches and intimidation in public glare.
Every democracy matures through such tests. What matters is whether we learn the right lessons. The British once had generals who defied parliament; the Americans once fought over states’ rights; Nigeria, too, must pass through her own growing pains but with humility, not hubris.
If the confrontation has stirred discomfort, then perhaps it has done the nation some good. It forces a conversation long overdue: Who truly owns the state — the citizen or the powerful? Can we build a Nigeria where institutions, not individuals, define our destiny?
As the dust settles, both the FCTA and the military hierarchy must conduct impartial investigations. The truth must be established — not to shame anyone, but to restore order. Where laws were broken, consequences must follow. Where misunderstandings occurred, apologies must be offered.
Let the rule of law triumph over the rule of impulse. Let civility triumph over confrontation. Let governance return to the path of dialogue and procedure.
Nigeria cannot continue to oscillate between civilian bravado and military arrogance. Both impulses spring from the same insecurity — the fear of losing control. True leadership lies in the ability to trust institutions to do their work without coercion.
Those who witnessed the clash saw a drama of two gladiators. One in starched khaki, one in well-cut suit. Both proud, both unyielding. But a nation cannot be built on stubbornness; it must be built on understanding. Power, when it meets power, should produce order, not chaos.
We must resist the temptation to glorify temper. Governance is not warfare; it is stewardship. The citizen watches, the world observes, and history records. How we handle moments like this will define our collective maturity.
The confrontation may have ended without violence, but it left deep questions in the national conscience. When men of authority quarrel in the open, institutions tremble. The people, once again, become spectators in a theatre of misplaced pride.
It is time for all who hold office — civilian or military — to remember that they serve under the same flag. That flag is neither khaki nor political colour; it is green-white-green, and it demands humility.
No victor, no vanquish only a lesson for a nation still learning to govern itself with dignity.
By; King Onunwor
