Opinion
Mass Media As Dev Agents
The word “Press” sums up the activities of the wide field of the mass media. The word “press” also means rigid moulds, prints, pictures or symbols which remain static and firm, for the purpose of preserving events, occurrences and experiences for history or human remembrance. However, words which are the tools of the world of the press, press everything into firm and rigid forms only, but real understanding of what words convey demands something else. Understanding rarely comes with words only.
A layman’s understanding of the role of the mass media is usually expressed as “informing, educating, conscientising and entertaining the public”. It would follow that reporting of news events is just one narrow area of what the mass media engage in. Similarly, cartoons, satires and other comic and light-hearted dramas can deliver important messages in some clever ways, to amuse the public. Karl Marx referred to the mass media long ago as collective propagandists, agitators and organizers”. Rightly speaking, they are actually instruments of social mobilization, control and conscientisation.
Foundations of social development stand on the pillars of people’s awakening, education, organization or mobilization, people’s empowerment via information dissemination and people’s action for positive change and development. Strategies for actions towards change and development would include conscientisation and education of the masses, transformation of people’s orientation from a state of docility and gullibility towards mass awareness and alertness. Social services, charity, welfare and reform programmes can also be promoted by the mass media in various ways.
The mass media in Nigeria have been accused of being neck-deep in politics but offering little in the task of fostering and promoting development. The task of promoting development demands forcing the masses out of a “box” in which a majority of the people live, move and have their being. Such state of docility comes about through a process of programming in which various organizations and interest groups are involved, resulting in narcotisation of the consciousness of the masses or indoctrination.
Practitioners in the mass media must update their knowledge in the facts and theories of development, in addition to the skill in news gathering and reporting. Without being a “Jack-of-all-trades”, journalists interested to bring some development via pen and paper should acquaint themselves with how the masses can be oriented towards the task of development. Through the social impact model of reporting, a development-oriented journalist can bear the following facts in mind.
Development is a continuous and comprehensive process involving changes in individuals and society with reference to expansion of consciousness and world-view. It is important to know that each person lives and experiences absolutely according to his own nature, because, people see everything differently.
Human consciousness is not static, rather, it is meant to grow and change according to the maturity and nature of individuals. Thus the world is seen and experienced in millions of different ways by human beings. The same place and same events can impress different experiences in people, depending on their own particular nature.
These facts would mean that development is an indigenous affair rather than a uniform process. There is no equality in the growth, maturity and the pace of advancement of individual awareness. Those who seek to run before they can walk usually fall and would be compelled to repeat steps that were jumped in haste, vanity or ignorance. Late Chief Awolowo told Nigerians that “only the deep can call to the deep” because, as you call it into the wood, so it echoes! No one can give what he does not have!
Development is not only a maturing but also a learning process which, despite differences and uniqueness of individuals, must embrace both material and spiritual advancement. One lesson to emphasise in the process is that development cannot be one-sided. Like Oliver Goldsmith would say: “I ll fares the land, to hastening ill, a prey, where wealth accumulates but men decay”.
A part of the role of the mass media in the promotion of development is to emphasise the fact that issues of life cannot be understood solely by words but by an expanded consciousness. Life is mobile and everything must move along, according to its nature.
Dr. Amirize is a retired lecturer at the Rivers State University, PH.
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FG’s Transport Support And Rivers Workers
The Federal Government’s approval of a N70,000 monthly transport intervention for public service workers for six months, beginning in November 2026, offers hope to employees struggling with the rising cost of living. The agreement with the Nigeria Labour Congress (NLC), reached at a conciliation meeting in Abuja on October 27, is intended to cushion transport costs and ease pressure on workers’ incomes. But for public servants in Rivers State, it raises a familiar question: will the State Government key into the intervention and ensure that its workers benefit? The agreement provides for N70,000 monthly across all levels, for six months. The Federal Government also approved peculiar allowance arrears effective from May 1, 2026, to be paid in three equal instalments beginning in November.
The parties agreed to reconvene after one month to assess implementation. Ultimately, the value of these resolutions will be measured not by announcements but by whether eligible workers receive the money. Transport costs consume a substantial share of many civil servants’ earnings before they can meet household needs. Support for commuting is therefore not a luxury or political favour; it is temporary assistance to help workers remain at their jobs without sinking further into hardship. For lower-paid employees, transport costs can turn modest salaries into a daily exercise in difficult choices and sacrifice.
The agreement also urges State and Local Governments to participate and unions to press for implementation. The federal agreement does not automatically guarantee that every State and Local Government employee will receive the support. State authorities must clarify how it will apply to their workforce, make the necessary arrangements and publish a payment timetable. Rivers State must approach the arrangement with urgency and transparency. The Government should State whether it will implement the intervention and when payments will begin. Any administrative or financial question should be addressed promptly with organised labour, not allowed to become excuses for delay.
The concern is sharpened by the earlier N35,000 monthly wage award introduced by the Federal Government in 2023 after petrol subsidy removal. It was intended as temporary relief pending a new national minimum wage. While several States negotiated and paid wage awards or related sums, implementation nationwide was uneven. Reports in 2024 indicated that many States had failed to pay the federal award, while others provided different amounts. In Rivers, labour and media reports raised concerns about implementation of the N35,000 award for State workers, amid separate announcements and arrangements concerning Local Government employees.
The wage award was meant to ease the immediate effects of subsidy removal, yet workers faced uncertainty over whether the promised relief would reach them. In February 2024, the Rivers State Government announced approval of the N35,000 award for local government workers, but subsequent reports showed that implementation across worker categories remained a concern. The lesson is clear: approval and implementation are not the same. A declaration at a meeting offers little comfort to a worker whose account does not reflect the promised payment. For workers who travel to their offices daily, the implications of delayed support are significant. Transportation expenses compete with food, rent, school fees, healthcare and other essential household needs.
As fares rise, employees may be forced to reduce spending on necessities or borrow to sustain their families. A timely transport intervention would therefore provide practical relief and demonstrate that government understands the economic pressures confronting its workforce. Its temporary nature makes prompt implementation even more important. It is fair to acknowledge that this transport intervention is a new agreement and that its administrative details may require clarification. Rivers State should not be condemned in advance for a failure that has not occurred. Nevertheless, the earlier experience gives workers legitimate grounds to seek assurances before the November commencement date. The State should avoid allowing uncertainty to persist until workers begin asking why the promised assistance has not arrived.
The NLC and unions in Rivers State should engage the State Government immediately and seek a written commitment, an implementation plan and a process for reporting missed payments. If clarification from the Federal Government is needed, the State should seek it without abandoning the goal of providing relief. Labour leaders must also keep members informed about progress and insist that any agreed arrangements are applied fairly and transparently. The Rivers State Government should treat this intervention as an opportunity to rebuild confidence. Timely support would show that workers’ welfare is more than a talking point and that the State recognises the economic realities confronting its employees.
Silence, delay or selective implementation, by contrast, would revive frustration over earlier relief measures and weaken trust between government and labour. Every month lost to administrative delay leaves workers facing the same transport burden without the intended assistance. The State should consult labour, publish arrangements and pay eligible workers on time. Rivers workers should not have to wonder whether federal relief will reach them. The Federal Government has announced the support; now the State must make its position clear. We hope the N70,000 monthly transport intervention will not follow the troubling path of the earlier wage award. Rivers State should learn from that experience and ensure that this time, relief is not merely promised but delivered.
Sylvia ThankGod-Amadi
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