Opinion
Building Nigeria’s Reputation: Good News From Barcelona!
This is the concluding part of this story first published Wednesday.
As the Reputation Institute clearly stated in its report, just like companies, the world’s places — its countries, states and cities exist in a reputation economy. How they are perceived by stakeholders, tourists, investors, students, workers and consumers can make the difference between having a robust or depressed economy. The economic impact of good reputation on countries is enormous: they attract more foreign direct investments (FDI), increased exports and foreign knowledge and talents.
Investors want to invest in countries where their investments would be profitable and safe, where there are infrastructures to harness the investment, where the people are friendly, and where there is respect for the rule of law. Tourists want a beautiful place where they can go, watch exciting scenes, meet friendly people and go back home safe. Spain has no oil. Its economy is sustained mainly by tourism. In 2012, the country recorded 57 million tourists. Out of that number, Barcelona, where the RI conference was held — a very beautiful city— had more than 43 million tourists! And although summer was not yet on, Barcelona as at last week was already breaming with thousands of tourists, young and old.
The Nigerian government must find a way to build and manage its reputation through a strategic approach. Whoever is in charge must understand the concepts of corporate reputation and branding. Such a person must work very closely with the President (as is done in companies) and the key ministers of government. Indeed the Country’s Chief Reputation Officer (CCRO) is the President himself. What he says or does adds or subtracts from the country’s reputation.
If the President truly leads by example, if he truly fights corruption, if he is truly in effective control of governance, if he truly promotes rule of law – all these will enhance the country’s reputation. That means that the minister or special adviser in charge of the country’s image/reputation must be the President’s and the Government’s key advisor. Indeed, like in the companies, he must exercise some level of oversight on all ministries and agencies of government, and report directly to the President.
The government in Spain for instance, takes the country’s reputation very seriously. Two years ago, Spain found itself on the throes of serious economic crisis. The government appointed a Minister in charge of Brand Spain. The Minister addressed as High Commissioner, Mr Carlos Espinosa de los Monteros addressed us at the conference and spoke very strongly on the strategies the government devised to rebuild the reputation of Spain and keep tourists coming in again. Spain was on the 18th position in the 2011 reputation ranking. In 2013, they moved up to 16th position. This was not achieved by mere sloganeering that Spain is good, come to Spain!
Mr. Monteros told the conference that his office monitors every credible reputation ranking, every important newspaper article about Spain, every comment about Spain by critical stakeholders, every report of any misbehaviour of any government official or agency — and follows up to ensure that the right things are done. He was not employed as an attack dog. Mr. Monteros also ensures that good things about Spain – its strengths—are communicated effectively through various channels in many parts of the world, especially the G-8 countries (Canada, France, Germany, Italy, Japan, Russia, United Kingdom and United States of America) where the major economic decisions of the world are made.
Building and managing reputation of a country has a lot to do with strategic communication and effective engagement with the critical stakeholders (investors, tourists, global financial institutions such as IMF and the World Bank, ambassadors, international agencies, etc). But most importantly, building reputation begins with getting things right, doing the right things, and so on.
Reputation Institute advises that countries that want to raise their competitive profile must adopt a systematic approach to reputation management. That means to understand how they are perceived by current and potential external stakeholders; defining a strategy to emphasize their strengths and mitigate the weaknesses revealed in the perceptions; developing key performance indicators to ensure accountability; and making sure that all relevant government agencies are speaking and acting as one.
I have a story to illustrate my point: When I arrived Barcelona Airport on 4th June, 2013, my luggage was missing. I reported at the Airport’s Help desk. The officer in charge promptly contacted the Airline which promised to deliver my luggage that evening. The officer went further to contact my hotel to confirm my reservation. Thereafter, she asked me to go to my hotel and wait for the luggage, which she promised would be delivered to me the next day in my hotel. By the time I got to my hotel, the information was already on display. And as promised, the next day, my luggage was delivered to me in good condition. The system worked for me; and I felt even better about Spain.
Indeed, I think Nigeria has a lot to learn from the Reputation Institute and Spain!
Sir Nkwocha, is and currently Head of Corporate Communications/Special Adviser to the Managing Director at Indorama Eleme Petrochemicals Limited, Port Harcourt, Nigeria.
Opinion
Wike VS Soldier’s Altercation: Matters Arising
The events that unfolded in Abuja on Tuesday November 11, 2025 between the Minister of the Federal Capital Territory, Chief Nyesom Wike and a detachment of soldiers guarding a disputed property, led by Adams Yerima, a commissioned Naval Officer, may go down as one of the defining images of Nigeria’s democratic contradictions. It was not merely a quarrel over land. It was a confrontation between civil authority and the military legacy that still hovers over our national life.
Nyesom Wike, fiery and fearless as always, was seen on video exchanging words with a uniformed officer who refused to grant him passage to inspect a parcel of land alleged to have been illegally acquired. The minister’s voice rose, his temper flared, and the soldier, too, stood his ground, insisting on his own authority. Around them, aides, security men, and bystanders watched, stunned, as two embodiments of the Nigerian state clashed in the open.
The images spread fast, igniting debates across drawing rooms, beer parlours, and social media platforms. Some hailed Wike for standing up to military arrogance; others scolded him for perceived disrespect to the armed forces. Yet beneath the noise lies a deeper question about what sort of society we are building and whether power in Nigeria truly understands the limits of its own reach.
It is tragic that, more than two decades into civil rule, the relationship between the civilian arm of government and the military remains fragile and poorly understood. The presence of soldiers in a land dispute between private individuals and the city administration is, by all civic standards, an aberration. It recalls a dark era when might was right, and uniforms conferred immunity against accountability.
Wike’s anger, even if fiery, was rooted in a legitimate concern: that no individual, however connected or retired, should deploy the military to protect personal interests. That sentiment echoes the fundamental democratic creed that the law is supreme, not personalities. If his passion overshot decorum, it was perhaps a reflection of a nation weary of impunity.
On the other hand, the soldier in question is a symbol of another truth: that discipline, respect for order, and duty to hierarchy are ingrained in our armed forces. He may have been caught between conflicting instructions one from his superiors, another from a civilian minister exercising his lawful authority. The confusion points not to personal failure but to institutional dysfunction.
It is, therefore, simplistic to turn the incident into a morality play of good versus evil.
*********”**** What happened was an institutional embarrassment. Both men represented facets of the same failing system a polity still learning how to reconcile authority with civility, law with loyalty, and service with restraint.
In fairness, Wike has shown himself as a man of uncommon courage. Whether in Rivers State or at the FCTA, he does not shy away from confrontation. Yet courage without composure often feeds misunderstanding. A public officer must always be the cooler head, even when provoked, because the power of example outweighs the satisfaction of winning an argument.
Conversely, soldiers, too, must be reminded that their uniforms do not place them above civilian oversight. The military exists to defend the nation, not to enforce property claims or intimidate lawful authorities. Their participation in purely civil matters corrodes the image of the institution and erodes public trust.
One cannot overlook the irony: in a country where kidnappers roam highways and bandits sack villages, armed men are posted to guard contested land in the capital. It reflects misplaced priorities and distorted values. The Nigerian soldier, trained to defend sovereignty, should not be drawn into private or bureaucratic tussles.
Sycophancy remains the greatest ailment of our political culture. Many of those who now cheer one side or the other do so not out of conviction but out of convenience. Tomorrow they will switch allegiance. True patriotism lies not in defending personalities but in defending principles. A people enslaved by flattery cannot nurture a culture of justice.
The Nigerian elite must learn to submit to the same laws that govern the poor. When big men fence off public land and use connections to shield their interests, they mock the very constitution they swore to uphold. The FCT, as the mirror of national order, must not become a jungle where only the powerful can build.
The lesson for Wike himself is also clear: power is best exercised with calmness. The weight of his office demands more than bravery; it demands statesmanship. To lead is not merely to command, but to persuade — even those who resist your authority.
Equally, the lesson for the armed forces is that professionalism shines brightest in restraint. Obedience to illegal orders is not loyalty; it is complicity. The soldier who stands on the side of justice protects both his honour and the dignity of his uniform.
The Presidency, too, must see this episode as a wake-up call to clarify institutional boundaries. If soldiers can be drawn into civil enforcement without authorization, then our democracy remains at risk of subtle militarization. The constitution must speak louder than confusion.
The Nigerian public deserves better than spectacles of ego. We crave leaders who rise above emotion and officers who respect civilian supremacy. Our children must not inherit a nation where authority means shouting matches and intimidation in public glare.
Every democracy matures through such tests. What matters is whether we learn the right lessons. The British once had generals who defied parliament; the Americans once fought over states’ rights; Nigeria, too, must pass through her own growing pains but with humility, not hubris.
If the confrontation has stirred discomfort, then perhaps it has done the nation some good. It forces a conversation long overdue: Who truly owns the state — the citizen or the powerful? Can we build a Nigeria where institutions, not individuals, define our destiny?
As the dust settles, both the FCTA and the military hierarchy must conduct impartial investigations. The truth must be established — not to shame anyone, but to restore order. Where laws were broken, consequences must follow. Where misunderstandings occurred, apologies must be offered.
Let the rule of law triumph over the rule of impulse. Let civility triumph over confrontation. Let governance return to the path of dialogue and procedure.
Nigeria cannot continue to oscillate between civilian bravado and military arrogance. Both impulses spring from the same insecurity — the fear of losing control. True leadership lies in the ability to trust institutions to do their work without coercion.
Those who witnessed the clash saw a drama of two gladiators. One in starched khaki, one in well-cut suit. Both proud, both unyielding. But a nation cannot be built on stubbornness; it must be built on understanding. Power, when it meets power, should produce order, not chaos.
We must resist the temptation to glorify temper. Governance is not warfare; it is stewardship. The citizen watches, the world observes, and history records. How we handle moments like this will define our collective maturity.
The confrontation may have ended without violence, but it left deep questions in the national conscience. When men of authority quarrel in the open, institutions tremble. The people, once again, become spectators in a theatre of misplaced pride.
It is time for all who hold office — civilian or military — to remember that they serve under the same flag. That flag is neither khaki nor political colour; it is green-white-green, and it demands humility.
No victor, no vanquish only a lesson for a nation still learning to govern itself with dignity.
By; King Onunwor
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