Business
Guinness Introduces Top Malt
Guinness Nigeria PLC has increased its malt brand of products to two with the introduction of TOP MALT into the market. Before now, the firm had only Malta Guinness in its Malt portfolio.
The new TOP MALT was launched in Aba last Wednesday for the South East and South South regional markets with the management of Guinness Nigeria PLC explaining that the nutritious drink was introduced to cater for consumers with low income who could not afford Malta Guinness.
“We have made our mark within the industry, and especially the malt drink category, with our highly nutritious and market leading MALTA GUINNESS drink. However, we are aware that even at the best available price point, we are still unable to address the needs of the 60 per cent of the population which makes less that Nl0, 000 per month,” the Customer Marketing Manager, Commercialisation, Gbenga Olujitan, told newsmen during Media launch of the product at Binez Hotels, Aba.
The marketing manager added that TOP MALT will bridge the gap between the premium brands and more mainstream players and offer a nutritional alternative for those who are more economically challenged at a more accessible price point.”
Describing TOP MALT as nutritious and affordable, Gbenga said it was developed for the Nigerian consumers as the company was inspired by the passion of Nigeria , adding that “TOP MALT can be classified as 100 per cent Naija born bred.”
Area Sales Managers of the company on hand for the launch, including Alex Okereke (Port Harcourt), Tony Ikogwe (Port Harcourt West), Uche Mba (Owerri) and Nathaniel Shofarasin (Aba), all took turns to offer explanations on why Top malt was introduced and their expectations of its performance in the market.
They maintained that Malta Guinness still dominates the malt drinks market in Nigeria.
Business
FG Begins South-West Tour To Promote New Cooperative Bank
Business
Customs Impound N2.35bn Cocaine, 15 Trailers of Rice
Business
Dangote, Nicolai Tangen To Partner In strategic sectors
-
Featured1 day agoWASSCE: RSG Distributes Science Materials To Secondary Schools
-
News2 days ago
Xenophobic Attacks: Nigerian Lives More Important Than Foreign Investment – Oshiomhole
-
Rivers2 days ago
MBA Forex Trial Adjourn To June 3, Amid Bereavement … As Court Declines Cost Application
-
News2 days ago
ActionAid Demands Probe Of Govs Using Public Funds For Campaign
-
Aviation2 days ago
Passengers Stranded As Delta Airline From Atlanta Route Back Eight Hours After
-
Business2 days ago
Customs Impound N2.35bn Cocaine, 15 Trailers of Rice
-
Politics2 days ago
2027: Bayelsa Senator Gets Critical Endorsement For Second Term
-
Politics1 day agoINEC Sets Rivers South-East Senatorial By-Election For June 20
