Entertainment
Davido’s Song, Fall Rules Airwaves In US
Pop star Davido’s song “Fall” is reportedly taking over radio stations in the United States of America and the song is described as one of the biggest to ever come out of Africa.This is according to a report by Rolling Stone.
Davido’s song “Fall” even ought to have reached greater heights in the country, according to the report.
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The Nigerian style of music known as Afrobeats has quietly entranced a large swathe of the world’s population. “Pretty much every song on pop radio [in the U.K. now] is sort of a Mr. Eazi-style, chill, afrobeats [track],” the producer Riton told Rolling Stone last year. But Nigerian singers have not yet established a foothold Stateside, despite well-received, afrobeats-dusted singles from established stars like Drake and Janet Jackson.
So it’s unusual that “Fall,” a springy, 19-month-old track from the Nigerian singer Davido, is currently gaining traction on the airwaves. The growth has been gradual: 482 plays to date, spread across 36 stations, according to Nielsen BDS, which tracks radio activity. BDS reports that four new stations added “Fall” into rotation last week.
Those are admittedly not huge numbers, for comparison’s sake, Post Malone’s new single “Wow” grew by 1,700 plays last week alone. But listeners who hear “Fall” are scrambling to find their phones: It was one of the Top 100 most Shazam’d singles in America this week. In New York City, “Fall” was a Top 10 record on Shazam. And in Atlanta, another crucial market, only two tracks were getting more Shazam activity than Davido’s.
Eliciting that level of interest in America is no small feat for an African singer. Columbia signed “Pana,” a 2016 single from Tekno, but wasn’t able to transform it into a U.S. hit. RCA signed Wizkid, the guest on Drake’s “One Dance,” but hasn’t been able to get a hit either. (RCA is also working with Davido now.) Burna Boy, another Nigerian singer with impressive talent, is now affiliated with Atlantic, but his “Rock Your Body” didn’t reach a wide audience in America.
That has nothing to do with the music, “Pana” and “Rock Your Body” are both indelible polyrhythmic pop songs, wonderfully weightless next to the lead-footed trap that currently dominates both rap and pop radio in America.
But the machinery that creates hits in the U.S. remains conservative, even in the supposedly “new” era brought on by streaming.
Nowhere is this more true than at radio, which throws its still-considerable weight behind only a tiny number of tracks,“A Top 40 radio station is playing five songs 120 times a week every week,” according to one radio insider, and rarely takes risks on music that doesn’t align with seemingly-ancient-if-not-totally-incomprehensible norms.
Mainstream “urban” radio usually won’t play Latin trap next to American trap, even if the same producers worked on both tracks, or pivot from hard hip-hop into soft R&B. Meanwhile, pop radio tries hard to ignore viral rap records, which programmers characterize as “pretty extreme,” in favour of bizarre but ostensibly more palatable concoctions by Panic at the Disco or Marshmello.
Even some Top 40 programmers are confused by this tendency: “I don’t know when everybody’s gonna get it through their heads that we can’t just keep forcing these pop songs that nobody likes down everybody’s throat,” Nathan Graham told Rolling Stone last year.
Radio also depends on a favour system of sorts: Artists play station concerts, stop by for interviews and record drops to help get their music onto the air.
This is costly for artists without American passports. “To work the U.S. is big money, even getting music onto radio in New York alone might cost you upwards of $100 or $200 grand,” the Nigerian star, Mr. Eazi explained to Rolling Stone last year. That’s another reason why, “at the end of the day, nobody has properly broken an African act in the U.S.”
It’s too early to tell if Davido can establish a new path from Nigeria to the American airwaves,his team only recently started “attacking US radio properly,” according to an email from the singer’s manager, Asa Asika.
But there’s no denying that when listeners hear Davido’s music, they are immediately compelled to figure out who sings it.
And that’s not just the case with “Fall.” This week New Yorkers were also trying to determine who steals the show on local rapper Casanova’s new single “2am” (Shazaming Top 25). Surprise — it’s DaVido. He is also the artist behind the 2017 track “If,” which is Shazaming Top 50 in New York.
DaVido’s success appears to be a boon for other Nigerian artists as well.
Afro B’s “Drogba (Joanna)” was even higher than “Fall” on New York Shazam this week. If more radio programmers are willing to give these artists a chance, they may be pleasantly surprised by the results.
Grammy-winning Nigerian singer, Damini Ogulu, aka Burna Boy, has opened up about why he is not ready to be a father yet.
According to the 32-year-old, he is not ready to have kids yet because he can not give them the attention they deserve.
Burna Boy disclosed this while responding to questions from newsmen, in a recent interview.
He explained that he would have children when he is settled or married.
“Why have not I had kids yet? Bro, because I don’t want to have kids yet,” he said.
“Have you seen my mum the way she loves me? Have you seen my dad the way he loves me?I know I can not give that to anyone right now with the life I’m living. So until I’m settled and I can be there for my children everyday, I’m not having no kid.
“I feel like my kids deserve better than I got. And I got both my mum and dad so you understand?”
On the allegations that he is impotent, Burna Boy said, “When I see the bants and the things people say about me not being able to have kids, I said this is unimportant. Let’s assume that it is true that I could not even have kids, you know that there’s something called IVF? But that is not even true,” he summed up.
May 15, 2024, made it 20 years since Nigerian seminal superstar, 2Baba released his debut album, ‘Face 2 Face’.
Before 2Face Idibia (Now 2Baba) left the boy band Plantashun Boiz to chase a solo career, he was adjudged by many to be the band’s most talented member.
In fact, superstar rapper, Eedris Abdulkareem could not resist the urge to point this out in ‘Wackawikee MC,’ where he dissed former Remedies members, Tony Teitula and Eddy Montana as well as the Plantashun Boiz.
It was this huge expectation based on proven talent that preceded the release of 2Baba’s debut album, ‘Face 2 Face’ which was an emphatic statement of his ability and ambitions.
The Tide Entertainment reports that released under the iconic Nigerian music label, Kennis Music on 15th May 2004, ‘Face 2 Face’ would carry the zeitgeist of Nigerian pop music in the 2000s with heavy hip-hop and RnB influences.
For 2Face, the album was crafted to position him for commercial success justifying his decision to leave the Plantashun Boiz. ‘Face 2 Face’ would achieve this as it houses some of the biggest hit tracks that defined the 2000s and rocketed 2Baba as the face of Nigerian pop music.
‘Face 2 Face’ welcomes listeners to 2Baba’s world where he shares his many thoughts through mind- blowing lyrics, melodies, and compelling versatility.
“Today is the first day of the rest of my life,” he says in the hit song ‘Nfana Ibaga,’ where he delivers his statement of intent that will alter the direction of change in the Nigerian soundscape.
2Face had many things to share and he found exciting ways to communicate these thoughts. When he raps about love on the hit track ‘Ole’ he effortlessly molds melodies in unprecedented fashion.
2Baba is arguably Nigeria’s most gifted artist and his unbelievable ability shines in elevated lyricism, remarkable shapeshifting, and mind blowing delivery.
The acceptance of his fallibility offers food for thought on the lyrical masterclass ‘U No Holy Pass,’ where he cautions his critics who have a lot to say over his decision to leave Plantashun Boiz and the way he chooses to live his life. This record is one of those songs that reminds listeners that there is about nothing 2Baba can- not do as he effortlessly flows over the strings and drums of Rock music.
While the album carries significant hip-hop influences, it also has the palpable RnB music that shaped the American soundscape in the early 2000s.
On ‘Right Here’, 2Baba pours out his heart on a brilliant domestication of RnB and hip hop hybrid popular with Western RnB stars like Usher, Craig Davids and Joe.
The album’s biggest song is the classic guitar ballad, ‘African Queen’ which will break the commercial roof of Nigerian and African music. If there is any such thing as a perfect song, it will be ‘African Queen’ as the writing, delivery and production make for a perfect combination that is one of the most important records in the history of Nigerian mainstream pop music.
The success of 2Baba’s ‘African Queen’ transcended the shores of Africa as it was used in the 2006 Hollywood movie, ‘Phat Girls’ which was one of the earliest exportation of Nigerian mainstream pop music.
2Baba is known for being an artiste who constantly uses his music to speak on social justice and this is a trait that runs back 20 years ago.
On ‘police Skit,’ listeners get a commentary on the state of the Nigerian Police who are hardly distinguishable from armed robbers.
2Baba is one of Nigeria’s music’s most indefatigable hitmakers and he laid the blueprints for what is to come on the groovy party-starter ‘Keep on Rocking’ feat Natives & Lil Seal where he effortlessly switches language and flows.
‘Face 2 Face’ is a product of an era when artists craft wholesome albums with something for every listener and a concerted effort to carry a national outlook. Tracks like the gospel tune ‘Thank U Lord’ and ‘Odi Ya’ feat Black Face where he showcases his Benue roots point to this effort.
20 years after its release, ‘Face 2 Face’ is celebrated as a hall-of-fame Nigerian album that laid the blueprint for the hit projects in the Nigerian mainstream.
‘Face 2 Face’ showed listeners many sides of 2Baba – the singer, the rapper, the songwriter, the sage, the hitmaker, and ultimately, the pacesetter.
Nigerian Afrobeats singer, David Adeleke, popularly known as Davido, has debunked reports that he sacked his lawyer and longtime friend, Bobo Ajudua, over embezzlement.
The Tide Entertainment gathered that Davido recently sacked his long-term business partner and lawyer, Bobo Ajudua for embezzling $370,000.
However, reacting, the singer said, that was not the case.
He clarified that they are still friends even though they are no longer business partners.
”This was not the case at all! We are still very good friends! In business, things evolve and change all the time! Please, everyone disregard this narrative.”
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