Opinion
Effects Of Soap Opera On African Culture
Soap opera is a radio or television series typically
broadcast in the afternoon or evening about the lives of melodramatic characters, which are often filled with strong emotions, lightly dramatic situations and suspense.
Obviously, majority of female and few male folks are consumed with the urge of watching soap operas from European countries including Korea, Philipians, India, Brazil etc. As a result of this, most Nigerians stay glued to their television sets for a long period of time watching the hourly broadcast.
House wives are also victims as most of them spend the whole day watching these programmes and end up achieving nothing meaningful for the day. Most of them get so addicted to these operas such that it has become their way of life.
Watching soap operas is really interesting and entertaining, but it also has negative effects on the audience. Besides consuming precious time the audience should have spent on meaningful ventures, it is capable of encouraging bad moral attitudes especially among school children and teenagers.
I beg to argue that programmes like Telemundo and Zee World on cable have far more negative consequences on children than advantages. Regrettably, some parents, either out of ignorance or moral pervertion encourage their children to watch these programmes.
The fact that these programmes are mainly for entertainment does not de-emphasized the fact that they portray violence and encourage moral depravity.
Writers of soap operas develop fictional characters that model positive and negative characters and through their stories and struggles, their audience learn about issues ranging from domestic abuse to personal bankruptcy.
I also see some of the story lines of these programmes as an affront on African culture. These programmes tend to promote other cultures, to the detriment of our own culture. Besides, the people’s addiction to these foreign soap operas is killing our own movie industry, in addition to economic disadvantage on the country. Most Nigerians now have less interest and pay less attention to local movies which ordinarily have the potential of promoting African culture and language among Nigerians youths.
It will be recalled that before the advent of soap operas, the Nigerian broadcast media used to show programmes that educate and promote our culture. These days, however, Nigerian broadcast media have caught the bug of showing and Telemundo and promoting more foreign movies than those of local movies.
For instance, too much exposure to soap opera has the disadvantage of promoting drug trafficking, prostitution, murder and injustice and other vices that are associated with it. This is not good for the upbring of our children.
Although soap opera as an educative influence on it’s audience especially in the area of home management and good understanding of relationship, yet its negative influence for outweighs its benefits. Therefore, it would be more beneficial if our local producers can devote their energies and skills to injecting more of our local cultural contents in their movies in such a way that it can inculcate good habits in the audience, especially the new generation of youths.
We must be conscious of the negative moral effects foreign movies have on our culture and therefore strive to change the trend by encouraging local programmes that are not only entertaining to sustain audience, but that can also showcase our cultural values to the world, the same way programme like the Zee World promotes Indian culture – Lest, our culture may be heading towards total extinction.
Obelele is a student of Abia State University, Uturu.
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Empowering Youth Through Agriculture
Quote:”While job seeking youths should continuously acquire skills and explore opportunities within their immediate environment as well as in the global space through the use of digital platforms, government, corporate/ multinational organizations or the organised private sector should generate skills and provide the enabling environment for skills acquisition, through adequate funding and resettlement packages that will provide sustainable economic life for beneficiaries”.
The Governor of Rivers State, Sir Siminalayi Fubara, recently urged youths in the Rivers State to take advantage of the vast opportunities available to become employers of labour and contribute meaningfully to the growth and development of the State. Governor Fubara noted that global trends increasingly favour entrepreneurship and innovation, and said that youths in Rivers State must not be left behind in harnessing these opportunities. The Governor, represented by the Secretary to the State Government, Dr Benibo Anabraba, made this known while declaring open the 2026 Job Fair organised by the Rivers State Government in partnership with the Nigeria Employers’ Consultative Association (NECA) in Port Harcourt. The Governor acknowledged the responsibility of government to create jobs for its teeming youth population but noted that it is unrealistic to absorb all job seekers into the civil service.
“As a government, we recognise our duty to provide employment opportunities for our teeming youths. However, we also understand that not all youths can be accommodated within the civil service. This underscores the need to encourage entrepreneurship across diverse sectors and to partner with other stakeholders, including the youths themselves, so they can transition from being job seekers to employers of labour,” he said. It is necessary to State that Governor Fubara has not only stated the obvious but was committed to drive youth entrepreneurship towards their self-reliance and the economic development of the State It is not news that developed economies of the world are skilled driven economies. The private sector also remains the highest employer of labour in private sector driven or capitalist economy though it is also the responsibility of government to create job opportunities for the teeming unemployed youth population in Nigeria which has the highest youth unemployed population in the subSahara Africa.
The lack of job opportunities, caused partly by the Federal Government’s apathy to job creation, the lack of adequate supervision of job opportunities economic programmes, lack of employable skills by many youths in the country have conspired to heighten the attendant challenges of unemployment. The challenges which include, “Japa” syndrome (travelling abroad for greener pastures), that characterises the labour market and poses threat to the nation’s critical sector, especially the health and medical sector; astronomical increase in the crime rate and a loss of interest in education. While job seeking youths should continuously acquire skills and explore opportunities within their immediate environment as well as in the global space through the use of digital platforms, government, corporate/ multinational organizations or the organised private sector should generate skills and provide the enabling environment for skills acquisition, through adequate funding and resettlement packages that will provide sustainable economic life for beneficiaries.
While commending the Rivers State Government led by the People First Governor, Sir Siminilayi Fubara for initiating “various training and capacity-building programmes in areas such as ICT and artificial intelligence, oil and gas, maritime, and the blue economy, among others”, it is note-worthy that the labour market is dynamic and shaped by industry-specific demands, technological advancements, management practices and other emerging factors. So another sector the Federal, State and Local Governments should encourage youths to explore and harness the abounding potentials, in my considered view, is Agriculture. Agriculture remains a veritable solution to hunger, inflation, and food Insecurity that ravages the country. No doubt, the Nigeria’s arable landmass is grossly under-utilised and under-exploited.
In recent times, Nigerians have voiced their concerns about the persistent challenges of hunger, inflation, and the general increase in prices of goods and commodities. These issues not only affect the livelihoods of individuals and families but also pose significant threats to food security and economic stability in the country. The United Nations estimated that more than 25 million people in Nigeria could face food insecurity this year—a 47% increase from the 17 million people already at risk of going hungry, mainly due to ongoing insecurity, protracted conflicts, and rising food prices. An estimated two million children under five are likely to be pushed into acute malnutrition. (Reliefweb ,2023). In response, Nigeria declared a state of emergency on food insecurity, recognizing the urgent need to tackle food shortages, stabilize rising prices, and protect farmers facing violence from armed groups. However, without addressing the insecurity challenges, farmers will continue to struggle to feed their families and boost food production.
In addition, parts of northwest and northeast Nigeria have experienced changes in rainfall patterns making less water available for crop production. These climate change events have resulted in droughts and land degradations; presenting challenges for local communities and leading to significant impact on food security. In light of these daunting challenges, it is imperative to address the intricate interplay between insecurity and agricultural productivity. Nigeria can work toward ensuring food security, reducing poverty, and fostering sustainable economic growth in its vital agricultural sector. In this article, I suggest solutions that could enhance agricultural production and ensure that every state scales its agricultural production to a level where it can cater to 60% of the population.
This is feasible and achievable if government at all levels are intentional driving the development of the agricultural sector which was the major economic mainstay of the Country before the crude oil was struck in commercial quantity and consequently became the nation’s monolithic revenue source. Government should revive the moribund Graduate Farmers Scheme and the Rivers State School-to-Land agricultural programmes to operate concurrently with other skills acquisition and development programmes. There should be a consideration for investment in mechanized farming and arable land allocation. State and local governments should play a pivotal role in promoting mechanized farming and providing arable land for farming in communities. Additionally, allocating arable land enables small holder farmers to expand their operations and contribute to food security at the grassroots level.
Nigeria can unlock the potential of its agricultural sector to address the pressing needs of its population and achieve sustainable development. Policymakers and stakeholders must heed Akande’s recommendations and take decisive action to ensure a food-secure future for all Nigerians.
By: Igbiki Benibo
