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Trade Fair And Discount Market At Xmas: Any Effect?

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Trade fairs are important marketing in
strument in almost every part of the world. Port Harcourt Chamber of Commerce, Industry, Mines and Agriculture (PHACCIMA) has not failed to organise international trade fair annually for the people of Niger Delta region and beyond.
As the 10th edition of the trade fair gets underway simultaneously with Port Harcourt Discount Market this christmas season, our Chief Correspondent, Calista Ezeaku and Photographer, Ken Donatus went round the city to find out the effect of these markets on the populace.
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Mr. Femi Dayo – Medical Practitioner
I want to start by saying that the idea of organizing trade fairs and discount markets is to offer customers a wide range of products at a reduced price and at the same time affording the participants or businessmen and women the opportunity to make more sales and more contacts for future businesses.
Unfortunately, I don’t think this year’s Port Harcourt trade fair can serve this purpose at all. Just look around the arena, how many companies or stands are here? They are very few and buyers are not even coming to patronise the few of us that are here. I took part in last year’s trade fair and the one before that and I can say that this year’s trade fair is nothing compared with the previous ones.
A lot of people complain that there is no money this year. A lot of people would have loved to come and patronise us but the money is not there in their pockets. All the same, we thank God. I want to advise the organisers to reach out to more organisations and companies next year so that we will have more products and that will attract more customers.
Miss Precious Amadi: – Student
This trade fair comes up once a year and if you come here and buy any product, you are sure of the durability. Their products are cheap and they last long. They have genuine products and they are cheaper than what you see at the regular markets. There is much discount on the products here than what you buy outside.
So in effect, trade fair and discount markets particularly at this time of the year helps people to buy more things with their little resources. There is much difference from buying outside and here. Trade fair enables people to save more money. For instance if I buy something here and want to sell it outside, I will make my own profit. Traders in regular markets do go to trade fair and discount markets to make bulk purchases for sell. They make a lot of money through that. It is definitely cheaper and better than going to Aba or Onitsha to buy goods. Even the cost of transportation and the risks on the road is reduced. You know we are in ‘Ember’ month and the rate of accidents and dangers on the road increase. But all that is taken care of when you purchase goods at discount market or trade fair.
I just want to plead that with the organisers to ensure that during the next edition, the goods will be cheaper. They should make things cheaper for us.
The organisers should also monitor the traders properly to make sure that what they say in their advertisement is what they have. Sometimes the product they advertise on the television is not what you see here. They should also do away with tickets to encourage most people to go to discount market and trade fair to make purchase.
Chinyere Amadi
The prices of goods are cheaper here than in the market. The only problem with this year’s trade fair is that we don’t have many companies participating. So I will advise the Port Harcourt Chamber of Commerce to do a more thorough work next time. They should invite more companies so that we will have variety of products to buy.
I think it is a very good thing that we have trade fair and discount market during this festive period as the reduced prices they offer will enable everybody particularly the poor to buy what they need for the Christmas and New Year Celebrations.
Kosisochukwu Obaze – LG Sales Representative
Actually, this is our first time of participating in Port Harcourt Trade Fair. We heard about it during the Lagos Trade Fair. Port Harcourt Trade Fair is nothing like Lagos Trade Fair at all. Lagos Trade Fair is well organised but this Port Harcourt Trade Fair is not organised at all, starting from the entrance. Instead of keeping well packaged and responsible people at the gate that will attend to our customers, we have touts at the gates. And these touts are discouraging customers from coming to patronise us. The way they talk to people that come to patronise us, the way to talk to visitors that come to know what is going on here is very embarrassing and discouraging. They are not polite at all.
We are not making any sales at all. We regret coming to this trade fair and you can see it is impacting negatively on our company because we are losing instead of gaining. This is not what we expected. The only  positive effect I can talk about is that it gives us opportunity to create awareness about our new products. We are not making any sales. People are not coming and when they eventually come they will just look around and go. They will tell you “I’m coming back,” but they will not come back.
And it seems people down here do not know the importance of trade fair. When you come to trade fair, you will see some things that you have not seen before. You buy things at reduced prices. We sell our products cheaper during trade fairs. We also use the opportunity to explain to people the functions of our products. Some people have LG Smart TVs in their homes but they don’t know how to make use of that smart functions. You can actually use smart functions to browse and do some things on the internet but some people just use it as an ordinary TV. So that’s part of the things we do in trade fair – explaining to people how to use our products.
Mr. Aberepikima – Public Servant
What I wanted the Port Harcourt Chamber of Commerce to do is to do a thorough work, invite a lot of companies, so that we will see good things here. But it appears they did not cover a lot of grounds that is why traders did not turn up in their numbers with attractive goods. We want to see a lot of IT communications equipment.
It is a nice thing that we are experiencing trade fair and discount market here. But what I am trying to say is that they should invite more viable companies. For instance, I am interested in precious stone and all that. Two, three years ago, some participants came with these wares. But this time around, there is no such thing. That is why I am saying that the organisers did not do their works properly. If they come with things like precious stones here, people can pick them here instead of going to the north to buy them.
Mr. Taribo Chinedu – Business man
I have been participating in Port Harcourt trade fair for the past five years. There is a big difference between the previous ones and this year’s trade fair. Many companies are not here. The market is not moving. People are complaining there is no money, that civil servants have not been paid and all that. People are complaining that due to politics, there is no money in circulation. But I will encourage people to come to the trade air and discount market because things are cheaper here. It will enable them utilize their meager resources very well and also save some money.
But even though people are complaining of lack of money, if enough publicity about the trade fair was done by the organisers, we would have had more customers here. So, subsequent trade fairs should be well publicised, using the media and all forms of publicity.

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Opinion

Other Sides In Junior Pope’s Death

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The tragic boat mishap of Wednesday, April 10, 2024, which claimed the lives of popular Nollywood actor, Mr John Paul Obumneme Odonwodo, popularly known as Junior Pope, and four others, has sent shock-waves across the Nigerian movie industry, and set the social media buzzing with reactions.
A contingent of 12 movie crew members had set out for a boat journey from the River Niger Cable point, a waterside jetty at Asaba in Delta State, to cross to the other side of River Niger, into Anam, a riverine community in Anambra State, for the shooting of a movie set titled ‘Another side of Life’ produced by Adanma Luke. Unfortunately, a series of avoidable events culminated the journey into an ill-fated expedition that sent fives lives to ‘the other side of life.’ The incident made the movie’s eventual ban a nullity, having played-out its symbolic meanings in real life while in the making, rather than on envisaged screens.
An avoidable incident, it exposed our society’s casual attitudes towards marine and general safety, as well as our endemic superstitions, while telling, on several flaps, other side tales of reality in the accounts of what transpired during the production, or rather, play of Adanma’s ‘Another side of Life.’
While veteran actor and Senior Adviser on Military Relations to the President of Actors’ Guild of Nigeria, Mr Steve Eboh, claimed he missed joining the ill-fated boat because he arrived too early before the crew, and had to go back, the producer, Adanma Luke, claimed she missed it because she came too late.
A journey’s jolly take-off from Asaba, Delta state, which ended tragically in its return from the other side in Anambra State, proved to be a rascally journey that showed the other side of rascality, even as T. C. Okoye claimed that pre-performing of obeisance to some marine spirits saved his life. But it was T. C. Okoye who had to hang unto a boat’s anchor in the face of death, rather than rely on the powers of the spirits he had appeased with Fanta, to await rescue from mortal men – sensible men, whose advise that one needs wear life jack during marine journeys – he had forsook, yet gave glory to his rituals after rescue.
Conversely, one may flip the flap to consider the other side of T. C. Okoye’s rituals to ruminate on other possibilities. Could the ringing of bells, spraying of money and snacks, and pouring of Fanta, have evoked the anger of the ‘marine spirits’ as rumoured, or distracted the boat driver, to the point of accident? And as reported by The Punch, what’s the significance of T. C. Okoye ‘dashing’ ritual money to innocent children whom circumstance made to be by the riverside?
Also, the argument by Mr Steve Eboh, that “If the star actors in that boat had wanted to wear life jackets, they would have been given the jackets” holds no ground, because the guild, as well as all the marine transport stakeholders, should have enforced strict safety compliance by all voyagers. It is therefore commendable that the Anambra State Commissioner of Police, Aderemi Adeoye, has ordered exhaustive investigations into the matter to determine criminal liability of all persons involved.
However, in the melee of pandemonium that accompanied rescue efforts, Nollywood celebrities, our society’s supposed role models, prioritized superstitious rescusitation over sure medical practice, rushing victims between spiritualists and hospitals, until a ‘pope’ whose work and journey had bound with the superstitious, died amidst superstition. Indeed, it’s during crises, when people care less about ‘packaging,’ that truth and the real personality of humans stand bare and naked.
While medical personnel who got their chance late had certified Jnr Pope dead, our star-persons held unto their spiritual advisers who claimed his spirit coming back to life, up until reality finally dawned that pope’s spirit has permanently crossed to the other side of life.
Regrettably, the reality has not fully dawned, otherwise three corpses shouldn’t have been buried by the riverside as dictated by spiritualists, and Jnr Pope’s family shouldn’t be worried about what would happen, as rumoured threatened of his three children, if his corpse is not buried by the riverside. However, it appears that having encountered the influence of a frontline celebrity, the spirits have turned capricious by bending divinely demands to accepting two cows, as rumoured, in exchange for Jnr Pope’s corpse being buried elsewhere.
According to the Anambra State Police Public Relations Officer, SP Tochukwu Ikenga, a team of rescuers comprising men of the Anambra State Marine Police Command, the National Inland Waterways Authority (NIWA) and the Maritime Workers Union of Nigeria, with the aid of fisher men, rescued seven persons alive to the Anambra side, while two retrieved corpses were sent across the other side, to the Delta State Marine Police Command jetty where Nollywood officials stood waiting. Of other three victims, two corpses were rescued next day, while a third was thrown out by river tides, all of whom; Abigail Fredrick (Vice Chairman of Costumer Designers Guild of Nigeria, and Akwa-Ibom State-born make-up artist), Precious Oforum (Sound engineer) and Joseph Anointing (Gaffer), have since been buried by the riverside, according to local belief.
However, what the police PRO’s statement didn’t reveal is if Jnr Pope’s corpse was sent to the other side in Delta after all the back and forth between spiritualists and medical personnel within Anambra, or if it was sent straight upon rescue to Delta state, but mysteriously found its way back to Anam, on the Anambra side.
It’s unfortunate that Nollywood which set out in its early days to expose superstitious beliefs and practices in our societies, in the hopes of enlightening the minds of the masses, and to curb the manace, has made many believe it’s rather reinforcing superstition in the ways it condicts the movie industry business.
Members of the showbiz in general, now appear to be key protagonists of superstition to the point that, being perceived as role models, so many youths have been drawn to lives of unrealistic dreams and materialism, which often get pursued through ritualism, with its attendant crimes.
Joseph Nwankwo
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Opinion

The Value Of Books And Reading

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The quality, quantity and diversity of books produced by a society are important indicators of that society’s level of development. . . .”–Valdehusa (1985).
April 23 of every year is marked around the world as ‘World Book and Copyright Day.’ Also known as ‘International Day of The Book,’ it is a Day set aside by the United Nations Educational, Scientific and Cultural Organisation (UNESCO), to promote reading, publishing and copyright. The Day aims to change lives through a love of books and shared reading.  The theme for the 2024 ‘World Book Day’ is: “Read Your Way.” This year’s theme calls on everyone to let go of pressure and expectations, giving children a choice – and a chance to enjoy reading.
According to Audrey Azoulay, Director-General of UNESCO: “Books have the unique ability to entertain and to teach. They are at once a means of exploring realms beyond our personal experience through exposure to different authors, universes and cultures, and a means of accessing the deepest recesses of our inner selves.”  Therefore, the power of books should be leveraged to combat isolation, reinforce ties between people, and expand our horizons, while stimulating our minds and creativity. It is critical to take the time to read on our own, or with our children.
Did you know that The Bible stands out as the most widely translated and distributed book worldwide? Yes, the Bible is by far the most widely translated and distributed book! Its wisdom has reached and helped more people than any other book or publication. 96.5 percent of the world’s population has access to the Bible. The Bible is available (in whole or in part) in over 3,300 languages, and the estimated number of copies of the Bible produced is 5billion, far more than any other book in history.  Which other book(s) do you enjoy or have you enjoyed reading? As for me, one book I am currently enjoying reading is a 400 – 500 page healthcare handbook titled, Where there is no doctor, authored by David Werner. It is a very valuable healthcare handbook that I have found to be very very beneficial! In fact, this healthcare handbook has been fondly described by some as “the ‘Bible’ of health education,” and I strongly recommend that every family should have a copy of this book at home. Apart from this book, I also enjoy reading for pleasure children’s books, such as those I have found on booksmart.worldreader.org and www.africanstorybook.org. What about you? What books have you enjoyed or do you enjoy reading? Do you know about the book industry? There are three major sectors of the book industry. They are: publishers, booksellers and libraries.
Book publishing is channelled towards promoting learning and expanding knowledge.  In a strict sense, book publishing starts from the point of conceptualisation of the ideas for the book by the author, and ends at the very last stage – the end-user (the reader). The history of book publishing in Nigeria can be traced to the establishment of the very first publishing press in Calabar, in 1846, by Rev. Hope Waddel of the Presbyterian Church of Scotland Mission. The press was used to print Bible lessons and later arithmetic books for schools.
In 1854, another Missionary based in Abeokuta, Rev. Henry Townsend of the Church Missionary Society (CMS), established a Press. Five years later (1859), he used it to print the very first newspaper in Nigeria – ‘Iwe Irohin.’ Thereafter, notable Nigerians like Herbert Macaulay established the first indigenous newspaper in 1926, called Lagos Daily News. Also, in the same year, Daily Times made its debut.  In 1949, Oxford University Press (OUP) floated a sales outlet in Nigeria. This action attracted many foreign-based publishing firms to Nigeria, such as Macmillan, Longman and others. The first published book in Nigeria by OUP was released in 1963, when its local branch published ‘Ijala Ere Ode’, a Yoruba poetry genre by Oladiipo Yemitan. Aside from the foreign companies, many other home-based publishing houses were architected by indigenous entrepreneurs. The book publishing industry in Nigeria has continued to enjoy drastic growth ever since.
However, in the last few decades, the Nigerian indigenous book publishing industry has experienced a downturn due to numerous challenges facing the industry, including: book piracy, proliferation of unqualified author -.publishers, lack of capital, and inability to provide adequate numbers of high-quality books.
Other challenges include: poor reading culture, infrastructural decay, dearth of expertise, incessant rancour among the major stakeholders, and so forth.
Therefore, here are some suggestions for developing our book publishing industry in Nigeria: Stakeholders such as government, publishers, authors, regulators, booksellers, libraries, and readers should cooperate among themselves and contribute their quota immensely towards the development of a virile book publishing industry.  Private investors such as banks, finance houses and influential individuals should participate, especially in terms of massive capital injection.
Ighakpe writes in from FESTAC Town, Lagos.
 Daniel Ighakpe
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Opinion

Let The Poor Breathe

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In  the history of our nation, only petroleum products have suffered more incessant increments in prices than electricity supply in all public products and services. Unfortunately, those are the two main things that impact mostly on our lives and national economy. While the increment in petroleum products’ prices is always attributed to the price of crude oil at the international market and the need to curb the scarcity by encouraging the supply, the increment in the electricity tariff has never had any justifiable reason and no service improvement afterwards. In fact, the electricity supply has gone far worse now that the tariff has gone up by over 300 percent. One of the underlying reasons for the planned electricity subsidy removal as unconsciously relayed by the Minister of Power on TVC News is the sabotage of the system by those collecting the subsidy money to maintain the assets. He said: “These are assets that we spend the country’s money on, and our brothers deliberately sabotage them. So, you can see that some people are hiding somewhere that do not want this sector to work”.
Just as the petroleum subsidy must go because the government is too impotent to handle the petroleum subsidy racketeers, the electricity subsidy has to also go at the expense of the poor masses and no one has been prosecuted for it.
When the oligarchs rob us blind, the poor masses are made to pay. The only tool that seems to be at the disposal of this government for the combat of economic challenges brought by the corruption of the political elites is to make the poor masses suffer deprivations.
No doubt, stopping the monkeys from the banana plantation is a Herculean task. But those with their thinking caps on will not need to destroy the banana plantation to ward off the monkeys. The Federal Government has taken several decisions in the last one year that are akin to milking the debilitated cow to feed the virile buffalo. The electricity tariff now has to go up to make more money for the oligarchs that sold our collective heritage to themselves and have been taking money from us for next-to-nothing service delivery.In order to win the supports of the poor masses of Nigeria, the tariff was classified and made to seem like it isn’t going to affect the poor, while the poor will invariably be the worse for it. Most of those on Band A electricity tariff, who are to be paying very exorbitantly for electricity are companies producing most of our consumables and utility items. With the high cost of electricity, the production cost will go high and consequently, the cost of the products.  By the time the effects of the new electricity tariffs take full manifestation, almost everything that can make life meaningful will be beyond the purchasing powers of most Nigerians.
I can not help but to wonder what exactly is left for us to benefit as citizens of this country. Nigeria is rapidly moving towards a capitalist nation, where everything is commercialised and profit at the expense of the citizens is the priority. Medicare and even public education are now being run for profit. The government goes about with the shenanigans of education for all, while it is making education unaffordable to most Nigerians. Even the students’ loan, as badly conceived as it is, is also with interest. Those who have been in power since our democratic dispensation belong to that generation of Nigerians that the nation had been very benevolent to. They were educated for free, got paid salaries as students and given jobs on a platter after graduation. This generation of people got everything from Nigeria and unfortunately have refused to give anything back. They have not only been ungrateful to Nigeria; they have also systematically run the country aground. What a waste of investment Nigeria has made in them! While some countries in this same Africa hardly experience power outage in a year, our own B and A category would at best experience four hours of power outage in a day. These are the ruins they have led our country to in 21st century.
The timing and manner that these anti-welfare policies were introduced are indicative of lack of concern for the citizens of this country. A lot of Nigerians have lost their lives in choking circumstances. Please, let the poor breathe! While trying to rebuild Nigeria, the poor masses should not be made to feel like the eggs in the preparation of omelette. It is very obvious that you do not care about how many eggs are broken, so long as you can have the  hen.

Abdulrasheed   Rabana

Rabana, is a public affairs analyst .

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