Business
‘Digital Platform, Key To Entrepreneur Success’
A multinational firm, Jumia, has affirmed that access to digital platforms is a major route to success in entrepreneurship.
The company also emphasised the need for entrepreneurs to embrace digital platforms to boost entrepreneurship development in the country.
Jumia in a statement issued online through the Regional Head of Public Relations & Communication, in Sub-Saharan Africa, Robert Awodu, Jumia said digital platforms provide a vital gateway for businesses to reach wider markets, connecting local products and services with consumers both domestically and internationally.
The statement noted that despite facing formidable challenges such as limited access to funding, inadequate infrastructure and administrative barriers, African entrepreneurs are leveraging digital platforms like Jumia to overcome entrepreneurial obstacles and establish a presence for themselves on the global scene.
It added that by 2050, the continent is expected to double its population, with a substantial portion of the global population being African, maintaining that increasing internet penetration and smartphone adoption rates forms the backdrop against a new wave of emerging entrepreneurs.
“Central to this wave is Jumia, an e-commerce platform that has not only revolutionised how business is conducted, but has emerged as a pivotal force in empowering local entrepreneurs across the continent.
“For instance, Jumia’s digital inclusion initiative in Africa boosts economic growth by enabling SMEs and local entrepreneurs to reach a wider customer base, bypassing traditional location and infrastructure barriers.
“Through its e-commerce marketplace, Jumia has enabled over 11,000 SMEs to connect with millions of consumers, providing them with unprecedented visibility and access to markets”, Jumia said.
The statement noted that annual events like black Friday, brand festivals and tech week have become landmarks, not just for sales records, but as opportunities for small businesses to thrive and expand their customer base.
“Jumia’s impact extends beyond commerce. This is a testament to the brand’s laser-focused approach to leveraging digital technology to drive inclusive economic growth.
“Buttressing this, numerous reports indicate that online marketplaces like Jumia could potentially create millions of new jobs in Africa by 2025, offering employment opportunities and contributing to overall economic stability.
“This growth is not limited to major urban centres. Still, it expands to remote areas as Jumia continues its crusade for rural expansion, enhancing accessibility and choice for consumers while empowering local logistics providers and merchants” the statement read.
Jumia noted that at the heart of this accessibility is collaboration and innovation, noting that with Jumia, entrepreneurs access a supportive ecosystem where knowledge sharing and mutual support lead to sustainable business practices and shared prosperity.
Corlins Walter
Edun made the call while speaking at the 2025 Fellowship Investiture of the Chartered Institute of Bankers of Nigeria (CIBN) in Lagos, where he reaffirmed the federal government’s commitment to sustaining ongoing reforms and expanding access to finance as key drivers of economic growth beyond four per cent.
“We all know that monetary policy under Cardoso has stabilised the financial system in a most commendable way. Of course, it is a team effort, and those eye-watering interest rates have to be paid by the fiscal side. But the fight against inflation is one we all have to participate in,” he said.
The minister stressed the need for banks to broaden credit access and finance innovation-driven enterprises that can create jobs for young Nigerians.
“The finance and banking industry has more work to do because we must finance their ideas, deepen the capital and credit markets down to SMEs. They should not have to go to Silicon Valley,” he said.
The minister who described the private sector as the engine of growth, said the government’s reform agenda aims to create an enabling environment where businesses can thrive, access funding, and contribute meaningfully to job creation.
The facility, known as the Nigeria Actions for Investment and Jobs Acceleration (P512892), is a Development Policy Financing (DPF) operation scheduled for World Bank Board consideration on December 16, 2025.
According to the Bank’s concept note , the financing would comprise $500m in International Development Association (IDA) credit and $500m in International Bank for Reconstruction and Development (IBRD) loan.
If approved, it would be the second-largest single loan Nigeria has received from the World Bank under President Bola Tinubu’s administration, following the $1.5 billion facility granted in June 2024 under the Reforms for Economic Stabilisation to Enable Transformation (RESET) initiative.
The World Bank said the new programme aims to support Nigeria’s shift from short-term macroeconomic stabilisation to sustainable, private sector–led growth.
“The proposed Development Policy Financing (DPF) supports Nigeria’s pivot from stabilization to inclusive growth and job creation. Structured as a two-tranche standalone operation of US$1.0 billion (US$500 million IDA credit and US$500 million IBRD loan), it seeks to catalyse private sector–led investment by expanding access to credit, deepening capital markets and digital services, easing inflationary pressures, and promoting export diversification,” the document read.
The document further stated that Nigeria’s private sector credit-to-GDP ratio stood at only 21.3 per cent in 2024, significantly below that of emerging-market peers, while capital markets remain shallow, with sovereign securities dominating the bond market.
To address these weaknesses, the DPF will support the implementation of the Investment and Securities Act 2025, operationalisation of credit-enhancement facilities, and introduction of a comprehensive Central Bank of Nigeria rulebook to strengthen risk-based regulation and consumer protection.
The operation also includes measures to deepen digital inclusion through the passage of the National Digital Economy and E-Governance Bill 2025, which will establish a legal framework for electronic transactions, authentication services, and digital records.
Beyond the financial and digital sectors, the programme targets reforms to lower production and living costs by tackling Nigeria’s restrictive trade regime. High tariffs and import bans have long driven up consumer prices and constrained competitiveness, particularly for manufacturers and farmers.
Under the proposed reforms, Nigeria would adopt AfCFTA tariff concessions, rationalise import restrictions, and simplify agricultural seed certification to increase the supply of high-quality varieties for maize, rice, and soybeans. The World Bank projects that these measures will help reduce food inflation, attract private investment, and enhance export potential.
The operation is part of a broader World Bank FY26 package that includes three complementary projects—Fostering Inclusive Finance for MSMEs (FINCLUDE), Building Resilient Digital Infrastructure for Growth (BRIDGE), and Nigeria Sustainable Agricultural Value-Chains for Growth (AGROW)—all focused on expanding access to finance, strengthening institutions, and mobilising private capital.
-
News2 days agoFUBARA PLEDGES STRONG PARTNERSHIP WITH NDE TO TACKLE UNEMPLOYMENT …..Says Oyorokoto Beach Fronts’ Expansion’ll Create More Jobs, Business Opportunities For Rivers People
-
Niger Delta2 days agoBayelsa Partners Chinese Firm On Road, Agric, Other Projects
-
Sports2 days ago
ATLANTICBELL CEO ADVICE SPORTS WRITERS ON SPECIALIZATION
-
Maritime2 days agoDANTSOHO Calls For Synergy In Revamping Nation’s Ports
-
News2 days agoFUBARA HAILS PROGRESS OF WORK ON TRANS-KALABARI ROAD
-
Oil & Energy2 days agoSupermajors Bet Big on Long-Term Oil Demand
-
News2 days agoRivers Gov EULOGISES LATE FOOTBALL COACH, PA MONDAY SINCLAIR
-
Niger Delta2 days agoNOA Urges A’Ibom Residents On CVR Participation