People, especially the elitist in developed climes inclusive, have always leveraged on the necessity of the media to push issues of concern and public interest through. The media remain a veritable ally in the titanic struggle for good governance and end to repressive military regimes, unpopular constitutional democratic administrations  and anti-people policies and programmes. However, not without negative consequences that more often than not results in sealing off of media organisations, harassment, litigation, imprisonment and murder of practitioners as was the unfortunate fate of Dele Giwa, the then Editor-in-Chief of NewsWatch Magazine. The Media are not only one of the oldest human institutions for civilising society as an agent of socialisation, they are also the strongest and loudest voice of the people, moulding public opinion, providing platform for public discourse and are constitutionally and statutorily obligated to holding government-stewards of the resources of the people in trust, to be accountable to the people.
No doubt the media are an invaluable asset for both government and the governed. The media are inextricably tied to governance, like the snail and its shell so much so that separating them will make each of them languish for want of the other because of the core values of effective communication through informative, educative and entertaining roles. The third president of United States, Thomas Jefferson was one of the world’s earliest political leaders to declare his admiration, and advocacy for media governance. Writing from Paris to Edward Carrington, who Jefferson sent as a delegate to the Continental Congress from 1786-1788, on the importance of Free Press to keep government in check, the media-friendly Jefferson said quite unambiguously (as quoted from his Correspondence volume 5), if he had to “choose between a Government without Newspapers or Newspapers without Government I should not hesitate a moment to choose the latter”.
According to him, the people are the only censors of their governors: and even their errors will tend to keep these to the true principles of their institution. To punish these errors too severely would be to suppress the only safeguard of the public liberty. The way to prevent these irregular interpositions of the people is to give them full information of their affairs thro’ the channel of the public papers, and to contrive that those papers should penetrate the whole mass of the people. The basis of our governments being the opinion of the people, the very first object should be to keep that right; and were it left to me to decide whether we should have a government without newspapers or newspapers without a government, I should not hesitate a moment to prefer the latter. But I should mean that every man should receive those papers and be capable of reading them”.
Unfortunately, some anti-press government have either tried to  or even shut down media houses by coercion, obnoxious and unpopular legislation and lack of funding of Government-owned media houses. It is not saying a new thing that most Government media houses have not been able to survive the excruciating challenge of inadequate or lack of funding by their owners. Today, most Government-owned media houses across the country, are moribund and their staff redundant. But did the government know that their media organisations remain their megaphones, propaganda machineries and effective channels for programme and policy transmission to the people in a democratic regime where opposition is an integral part of governance? In fact the media are the de facto public relations department of Government. They sell, amplify programmes and policies of government to the people. To say it is not well with most Media Houses because of lack of operational funds, is an understatement. For instance, in the past 16 years of democratic leadership in Rivers State, state owned media houses have been struggling to survive because of lack of funding even with well qualified and professional managements.
The Rivers State Newspaper Corporation, founded in 1971, publishers of The Tide Group of newspapers, Rivers State Broadcasting Corporation, airing on the frequency modulation of 99.1 and the Rivers State Television Authority, eke out their publication and transmission respectively, through precarious means of internally generated revenue. This explains why production, and circulation  by the Rivers State Newspaper Corporation (The Tide) and transmissions by the Rivers State Broadcasting Corporation and the Rivers State Television Authority, are inadequate thus making them  perform far below their capacity despite the creme of trained and qualified staff and management teams. These State-owned media houses established to propagate the programme and policies of the state government as well as the views of the people of the State have performed meritoriously and creditably well, serving as the Government and People’s voice.
Recall the role the State Media organisations during the Rivers State and  Imo State protracted legal boundary dispute during the administrations of Chief Melford Obene Okilo of Rivers State and Dr. Sam Mbakwe of Imo State. Through their transmitted vociferous comments and published editorials, the world was abreast of the well articulated position and claims of Rivers State Government over ownership of the disputed border areas. Judgment was delivered on the  legal tussle  in favour of Rivers State. This judgment which became precedent for the Supreme Court judgment over the contentious claim of oil wells, by the Abia State (created from Imo State) and Rivers State has given advantage to Rivers State as a major oil State and a beneficiary of the 13 percent Derivation fund. Rivers State Media Houses should be celebrated for such uncommon feats.
Though like the shoe shinner, State Media Houses have more often than not been chuckled aside on a whim for the other media organisations. “Charity”, they say, “begins at home”.What is good for the goose is also good for the gander. Peter should not be robbed to pay Paul because  he that labours deserves his wages. Even the Lord Jesus warned, “Do not muzzle the ox that treads the corn”. Consequently, I appeal to the present administration in the State, led by Sir Siminalayi Fubara to positively respond to the plight of State Government-owned media houses by providing the enabling environment for enhanced productivity. This, our reformer, visionary and purpose-driven Governor Fubara can do, by providing the necessary facilities, conducive work environment through adequate funding and employment of manpower to cushion the depleted workforce due to retirements and deaths. As veritable partners in achieving the policy thrust of any Government, Media houses owned by the State should be factored into the government’s reform agenda and their workers given incentives for motivation.

Igbiki Benibo