Nation
TV Producers Laud ARCON Over Advertising Protection
The Independent Television Producers Association of Nigeria (ITPAN) has commended the decision of the Advertising Regulatory Council of Nigeria (ARCON) to implement effective regulatory framework designed to protect advertising businesses in Nigeria.
ITPAN President, Mr Adeyinka Oduniyi, made the commendation in a statement in Lagos.
ARCON had announced that it would commence the implementation of a policy to ensure a minimum of 75 per cent commulative local content of all advertising, advertisment and marketing communication materials with effect from January 1, 2023.
Oduniyi said this conforms with the Federal Government’s policy of developing local talent and achieving an inclusive economic growth for all sectors, including advertising.
According to him, this will spur job creation, inclusive growth and development of various sectors of the economy.
“It is with great excitement and relief that we receive the delightful news that the Federal Government, National Assembly and ARCON have finally decided on a more effective regulatory framework.
“This is to guide and protect the practice of advertising and its ancillary businesses in conformity with the best practices within the global advertising community,” he said.
He noted that ITPAN had long been an advocate and campaigner for urgent and critical policy interventions to save the practice and business of advertising in Nigeria.
He said before now, the advertising industry had recorded loss of about N120 billion annually to production of advertising, advertisements and marketing communication materials outside the country.
He noted that it was disheartening to know that the industry in Nigeria had all but collapsed with the attendant massive loss of jobs and weakened capacity to contribute to the country’s GDP.
“This has led to some of the core advertising agencies branching out into other areas of mass communications to stay afloat while hundreds of employees have lost their means of livelihood.
“Even those in the allied businesses of audio-visual productions, casting and modeling have had to move away into other fields of human endeavor just as training investments have continued to dwindle overtime.
“But with the recent development, it is the way to go in moving the industry forward,” he said.
Also, former President of ITPAN, Mr Femi Odugbemi said, “Our advertisers and agencies are investing locally generated money to develop the production industry in other countries which obviously do not need our generosity.
“It is therefore gratifying to identify with and fully endorse the noble determination of the ARCON, not only to stem the hemorrhage but to deliberately put in place a policy environment that will protect and encourage the rebuilding of a viable and sustainable advertising industry.
“This is for the overall good of our national economy, to the profit of the practitioners and for the cultural benefits of our people”.
Odugbemi said that at fruition, the new policy wiould put an immediate end to the acts of ferrying production of audio-visual advertisement materials to producers in foreign countries.
He explained that it would also discourage the use of foreign models and voice-over artistes, thereby returning the jobs to equally and even better skilled Nigerians.
“As a direct consequence, the very many lost briefs and jobs shall return while our languishing production equipment shall find opportunities for productive engagements.
“Business owners shall be encouraged to re-invest and re-employ those who have been redundant; new investors and investments shall be attracted to bring in funding opportunities that financial institutions can leverage.
“This bold commitment by the regulator and government deserves the total support and equal commitment of all stakeholders,organisations including ADVAN and other practitioners to bring the initiative to full fruition for our mutual benefits.
“We strongly recommend that ARCON must demand total compliance with this new policy regime in order that the sdvertising industry and its ancillaries may fully return to add value to our national desire to become big, strong and formidable.
“On our part, ITPAN hereby commits to engage with ARCON and other critical stakeholders to begin the rejuvenation process.
“This is by developing ideas and strategies, implementing strategic partnerships and business opportunities that can lead to a more prosperous and sustainable industry for Nigeria and its people,” he said.
The Movement for the Survival of the Izon Ethnic Nationality in the Niger Delta (MOSIEND) has called on the Management of Niger Delta Development Commission NDDC to embark on the water projects in Buguma city in Asari Toru Local Government Area, Rivers state
The Group called on the Rivers state government to revamp the Buguma fish farm to create employment for the teeming youths
On the water project in Buguma, MOSIEND said the population of Buguma has increased tremendously as the residents need more water projects to enhance the daily livelihood of the people
The Group also appealed to the Chairman of the council to assist in making the project a reality and attracts more developmental projects to the city
This call was on Rhythm 93.7 FM Port Harcourt, Radio program, Talk of the Town, by MOSIEND Eastern Zonal Coordinator of MOSIEND Half Hour Comrade Tammy Bruce Longjohn alongside Mark Ojuka,Chairman of Buguma and Hon Sandra Owunari JP Chairman Obuama and monitored by our correspondent
Comrade Ojuka also called on the Management of Liquidifed Natural Gas NLG to embark on a free medical outreach in all Kala bari communities to improve their health status
He appealed to LNG to award scholarship to indigens of Kalabari communities in tertiary institutions to better their education, noting the company is doing same in Bonny, abandoning Kalabari communities
“We need contracts, free medical, scholarships and employment including skill acquisition programs for our teeming youths in Kalabari extractions ”
On Security, Mark Ojuka said security in Buguma is at zero level with the help of the Ama Ma soldiers the city is more peaceful and investors friendly as the youths of area have cordial relationship with the security agencies in the area
“Security is very secured in Buguma clan”
He called on the Rivers state to revamp the Buguma fish farm to create employment for the teeming youths
“The youths are asking for human capacity building in the area to reduce unemployment”
“The revamping of the Buguma fish farm will also reduce youth violence”
Also Speaking, Eastern Zonal Coordinator of MOSIEND Half Hour Comrade Tammy Bruce Longjohn called for more improve in infrastructures in Kalabari community, especially in electricity
There is little improvement in terms of electricity in Buguma city
He decried the deplorable condition
of Buguma Health Centre, saying that the hospital is near functional
“Our sisters that are pregnant and our sick parents can not access the health centre for a better treatment ”
Describing the Health Centre as an eye saw, he called on Rivers state government and Buguma Local Government chairman Hon William to improve on facilities in the centre and make it more medically accessible to the sick persons in the area
Buguma, Tammy Bruce said is the spiritual headquarter of Kalabari people as such deserve more modern facilities from the government to improve lives
The Coordinator called on government, stakeholders and oil companies to assist and improve the poor infrastructural facilities in area
“We need first class hospitals, qualified medical doctors and nurses in the health centres and hospitals”
On the oil spilled in Obuoma Chairman MOSIEND Obuoma, Hon Sandra Owunari said the spill destroyed their crops and Rivers even polluted their only source of drinking water
She expressed displeasure that Rivers state government did not send any relief materials to the people in the affected community
On Chieftaincy title to women in Obuama, Hon Sandra Owunari said the community do not install Chieftaincy title to women, saying that Chieftaincy title is only reserved for men only in the community
CHINEDU WOSU
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