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Benefits of Customer Satisfaction To Your Small Business

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Customer satisfaction is among the best ways through which a business can quickly establish itself. This is because a satisfied customer is the best thing that can happen to your business. The person not only returns to buy more but also recommends your business to others.

 

As a matter of fact, the probability of selling your products or services to existing customers is between 60% to 70%. But selling to a new customer is only between 5% to 20%.

 

Moreover, 80% of your future business profits are expected to come from only 20% of your current customers.

 

Dive in and see what customer satisfaction can do for your small business.

 

                        1. Stand Out In Your Industry

 

Competition is stiff in most industries and the market is oversaturated because many new companies are created every day. However, customer satisfaction is the key to standing out from others. It is a top strategy that helps you to impress and keep your current customers as well as attract new ones.

 

In fact, according to research, customers can spend 140% more on your products or services after having positive experiences with your business. More so, 70% of Americans are said to have spent more money on doing business with companies providing great services. It is no surprise that when it comes to technology, Apple is a favouriteamong consumers. Moreover, there are examples in all industries, take online gaming. A reputable company like VegasSlotsOnline stands out among many other casino review sites. It provides information on the best casinos for playing online slots and has over 1000 unbiased casino reviews. In addition, it has over 10,000 slot games you can play for free that are rare to find at many other review sites.

 

                        2. Wins Repeat Customers

 

Satisfied customers are a goldmine to your business because they buy more and more. Existing customers are already in the buying stage of your business’s sales funnel. And you only have to upsell to them more of your products/services.

 

On top of that, happy customers always share positive experiences. They recommend it to their friends, families, and colleagues, which boosts your customer base.

 

Best of all, the referred new customers quickly pass through your sales funnel to the buying stage. This is because the trust has already been built by the referee.

 

                        3. Boosts Business Revenue

 

Customer satisfaction boosts your business revenue because existing customers are known to buy more than new ones. Trust has already been established. So, you can easily sell to them more of your products and services than to new ones you need to first impress.

 

In fact, according to Bain and Company, businesses that provide better customer experience generate between 4% to 8% more profits than their competitors.

 

Well, satisfied customers always have your business first on their minds every time they need to buy something.

 

                        4. Increases Your Brand Popularity

 

When you examine the market, the most popular brands are always those where customers are happy with the products. This is a dream of all business owners but to achieve it, you need to ensure that your products/services meet and exceed customer expectations. We here atThe Tidehave marketing tricks tomake loyal customers.

 

You can easily achieve this by examining the loopholes in your competitor’s products and services. For example, you can look for issues customers have with the products of your competitor and ensure these errors are not made in your company.

 

In addition, you need to embrace customer feedback at all times. You have to consider the challenges customers have with your products/services and take the necessary action to improve.

 

                        5. It’s Cost-Effective

 

Customer satisfaction is cost-effective. You save a lot on your marketing campaigns as costs to convince your current customers to buy more are low.

 

As long as customers are satisfied with your products/services, they will always come back. Best of all, satisfied customers also market your business with word of mouth. When they spread the good news about your products/services, new customers may be attracted to your business.

 

And according to research by American Express,customers tell an average of 11 people about the good experiences they have with a company that impresses them.

 

 

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Transport

Automated Points Concession : FAAN Workers Gave 72hrs To Revise Decisions In PH

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The trapatriate Unions conprising the National Union of Air Transport Employees (NUATE), and the Air Transport Service Senior Staff Association of Nigeria, (ATSSSAN),  has given 72 hours Ultimatum to Federal Airport Authority of Nigeria FAAN, Omagwa Airport, Portharcourt to revise its recent decision on the concession of Tollgates and Parks to private hands.
The chairman of the Trapatriate Union, Comrade Felix Ohwoefe gave the Ultimatum yesterday immediately after the joint Unions meeting held at the Airport office of the union, Omagwa, Portharcourt.
Comrade Ohwoefe who double as the chairman of the National Union of NUATE said the two Unions have agreed to take drastic actions if the Authority of the Airport declined to step down it’s decision of concessioning the major revenue points to private hands.
According to the Union chairman, the  two union was not aware of the  concession plans, and that there were no due process to the procedures.
Comrade Ohwoefe said any attempt for the Airport Management to decline it’s demands towards the concession will result to barricading all entrance and access points of the Airport.
Expressing the  the challenges associated to the concession, the Union Chairman said the gesture might resulted to massive sack of workers in the Airport.
The chairman also expressed foul play on the part of either individuals or government in the terms and conditions so given to the concessionaires, demanding the reasons of contracting the automated points to private hands for only 14 millions, when the FAAN is presently generating over 28 million naira monthly, even when the tariff was not  reviewed upwards.
He describes the process to the procedures as fraud with intention to increase unemployment in the state.
“We are not against the concession of the Automated points, but due process must be followed. If government is concessioning the place, we are asking what will happen to our workers in the existing units.
“Secondly, if the concessionaires is taken over, they must pay higher than what the FAAN is generating presently, we are generating to the Management over 28 Millions monthly, but we had that the private company is required to pay only 14 Millions monthly, which is far below 5 percents of what we are generating presently, even when the tariff is increased, which means there is a foul play.
“The process is fraud either on the part of individual in the Government, or Government itself.
” The unions is saying no to the Concession until we come to a terms of understanding ourselves., we are afraid of loosing workers, we don’t want to loose any workers if due process is not followed in this hard of economy,  we even demanding for employment of more workers in FAAN.” Comrade Ohwoefe said.
The Union used the opportunity to called on the minister of aviation, and the President of the Country, Bola Tinubu to intervene.
When contacting the Management of the Airport Authority through the head of Corporate Affairs, Dr Ngozi V. Onyeanwuna-Nwosu,  she said the management has not given her the approval to say something.
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Transport

FAAN Announces Pick-Up Points for Go-Cashless Cards

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The Federal Airports Authority of Nigeria (FAAN) has announced designated pick-up points for individuals wishing to obtain their Go-Cashless cards ahead of the March 1, 2026 deadline.
This was announced in a statement signed by the Director Public Affairs and Consumer protection, Henry Agbebire  and made available to the Tide last Friday in Portharcourt.
According to the statement,  Go-Cashless cards is at all  FAAN commercial offices and access gates of Airports in the country .
The release further stated that cards will also be available at designated branches of Fidelity Bank Plc from March 16, 2026.
FAAN in the statement said the cashless policy followed the Federal Government directive mandating all Ministries, Departments and Agencies (MDAs) to transition to a cashless system to enhance transparency and reduce revenue leakages as well improve transaction traceability in the Aviation sector.
FAAN  reiterated its commitment to full compliance with the directive, appealing to the public for their understanding and cooperation during the transition period.
FAAN also inform that the Go-Cashless cards can still be obtained at the designated points after the March 1, deadline.
The Authority assures airport users that the initiative will promote faster, safer, and more convenient transactions across its airports nationwide.
By: Enoch Epelle
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Business

Fidelity Bank To Empower Women With Sustainable Entrepreneurship Skills, HAP2.0

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Leading financial institution, Fidelity Bank Plc, has announced the launch of the second edition of its flagship women-empowerment initiative, the HerFidelity Apprenticeship Programme 2.0 (HAP 2.0).
According to the report, the programme is designed to equip women with practical, income?generating skills and structured pathways to entrepreneurship.
 Accordingly, the HAP 2.0 will build on the success of its inaugural edition held in 2023.
During media chat with journalists to herald the launch of HAP 2.0, the Divisional Head, Product Development, Fidelity Bank Plc, Osita Ede, explained that the initiative has been enhanced to deliver greater impact.
He said HerFidelity Apprenticeship Programme 2.0 reflects their commitment to continuous improvement, having evaluated feedback from the first edition, they have returned with stronger partnerships and deeper mentorship programmes to ensure that women acquire not just skills, but sustainable economic opportunities.
Mr Ede, who said the programme is guided with real?world learning, also said that participants will undergo intensive apprenticeship training under reputable institutions and industry experts across selected fields such as hair styling, shoe making, auto mechatronics, and interior decoration.
Additionally, he said HerFidelity Apprenticeship Programme 2.0 goes beyond skills acquisition by offering participants a wide range of business advisory services.
These include business and financial literacy training, mentorship support throughout the apprenticeship journey, access to Fidelity Bank’s women?focused and SME financial solutions, as well as guidance on business formalisation and growth strategies.
Emphasizing the bank’s vision further, Ede said: “By integrating structured mentorship with entrepreneurial development, Fidelity Bank is positioning women not just as trainees, but as future employers, innovators, and economic contributors within their communities.
 This aligns with our mandate to help individuals grow, businesses thrive, and economies prosper”.
It is noteworthy that interested participants are encouraged to indicate their interest by visiting https://bit.ly/Apprenticeshipbyherfidelity.
It is important to note that Fidelity Bank Plc is ranked among the best banks in Nigeria, with a full-fledged Commercial Deposit Money Bank serving over 10 million customers through digital banking channels, with 255 business offices in Nigeria and United Kingdom subsidiary, FidBank UK Limited.
It is reported that the Bank is a recipient of multiple local and international Awards, including the 2024 Excellence in Digital Transformation & MSME Banking Award by BusinessDay Banks and Financial Institutions (BAFI) Awards, the 2024 Most Innovative Mobile Banking Application award for its Fidelity Mobile App by Global Business Outlook, and the 2024 Most Innovative Investment Banking Service Provider award by Global Brands Magazine.
By: Nkpemenyie mcdominic, Lagos
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