Sports

Why Budweiser Brought Terry, Carlos To Nigeria – Adedeji

Published

4 years ago

November 29, 2021

Marketing Director, International Breweries Plc., Tolulope Adedeji, in this interview with newsmen talks about Nigerians’ passion for football and the global impacts of Budweiser Game of Kings, among other sundry issues
Budweiser, the official beer sponsor of the Premier League and Spanish La Liga, understands the love for football by all Nigerians. Football is one of Nigerian’s strongest passions. The love for football goes beyond watching matches to the banter that connects consumers online and offline.
According to Adedeji, every fan believes they know what’s best for their team and always have something to say about managers and coaches’ decisions. The Budweiser Game of Kings aimed to create a unique experience for consumers.
She noted that consumers get to have a say on what happens on the pitch by being the team managers of Kings FC captained by John Terry and Kings FC, captained by Roberto Carlos. And for the first time, both international players played alongside Nigerian Professional Football League players.
As the official beer of the Premier League and Spanish La Liga, the aim was to bring two international football greats from the Premier League and La Liga. And after months of research among football fans in Nigeria, we identified John Terry and Roberto Carlos as two international players who have impacted the Nigerian players and fans over the years and they both formed the perfect duo for the campaign.
She explained that the idea by Budweiser was to use the opportunity to put the Nigerian professional league under the spotlight. We decided to partner with the Nigerian Professional League. Allow our very own professional league players to play alongside the international legends on the same pitch.
She said that the campaign was successful beyond our expectations. Budweiser gained massive media attention and every football lover was excited to be a part of the campaign. Several fans were at the stadium and millions watched the match from their homes on television. The match was broadcast across NTA Network, STV Network and SuperSport Channels on GoTV and DStv. Others also watched online on YouTube and other Budweiser social media platforms.
Budweiser created a first of its kind experience for the Nigerian professional league players and fans with a series of events that they will live to remember for a long time.
“As the official beer of the FIFA World Cup, Premier League and Spanish La Liga, Budweiser’s commitment to creating unique football experiences in Nigeria remains intact and, we are planning something even bigger for the World Cup year in 2022.
“Consumers interested in becoming managers were required to look under the crown cork of Budweiser for the unique code that gives them a chance to participate in the draw to become managers. Successful consumers selected from the draws received invites to audition for the manager position,” she said.
”The audition panel consisted of officials from the National Professional League organising committee. The audition panel, therefore, conducted the interviews to determine the managers.
“Budweiser is committed to consistently bringing consumers new and exciting experiences. To stay in touch, I will suggest you follow our social media pages @BudweiserNigeria.
“Football is one of the platforms that unite the world, and it is a strong passion point of Nigerian consumers. Budweiser is therefore committed to bringing consumers elevated experiences and joy.” She concluded.

Sports

AllStars Club Renovates Tennis Court… Appeal to Stop Misuse

Published

6 days ago

December 12, 2025

The Tide

Port Harcourt AllStars Tennis Club, old Port Harcourt township, has renovated and commissioned its training court at Niger/Bende Street, No.5 field popularly known as Information centre, in Port Harcourt.

The court was officially declared opened by Commander Abdul Qadir Yumusa (rtd), President of Police Tennis Club, after it undergone total renovation.

Speaking at the occasion, the President of Port Harcourt AllStars Tennis Club, Engr. Ifiesimama Omineokuma, decried the intentional misused of the sports facilities which Rivers State Government built for the purpose of grassroots sports development.

According to him, the centre which accommodates two tennis courts and one volleyball court has become burial and wedding centres on weekly basis thereby obstructing sports activities.

“The Exco of the club normally renovate and maintain these facilities because most times we organise grassroots tennis programme for primary and secondary school children in the State.

“No doubt we have discovered some talents through our programmes but it is disheartened to note that most times when we come, we can’t access the tennis courts following wedding, burial programmes etc.

“Consequently, we are appealing to the appropriate authorities to regulate these activities on sporting facilities, as the club has taken the responsibility to maintain the facilities, hence we are equally using it to train”, Engr. Omineokuma said.

He advised members of the tennis club to conduct themselves very well anytime they come for training.

Tonye Orabere

Sports

New W.White Cup: GSS Elekahia Emerged Champions

Published

6 days ago

December 12, 2025

The Tide

Government Secondary School ( GSS) Elekahia has won the second edition of the New W.W. White all Secondary schools football competition in Rivers State, sponsored by Niger Delta Development Commission (NDDC).

The Elekahia boys (players) thrashed one of the highly rated teams in the competition Government Secondary School Rebisi 4-1 to emerged champions.

The final encounter which took place at Sharks Football Club Stadium, in Port Harcourt on Tuesday, was well attended by some important dignitaries in the State, including the Managing Director of NDDC Dr. Samuel Ogbuku.

Speaking at the event Dr. Ogbuku, assured that NDDC will continue to engage youths in region meaningfully and support school activities, arts and culture, including music, saying that talents discovery is not limited to only sports alone.

According to him NDDC provided this platform to showcase their talents and become valuable to themselves and society.

“I want to assure you that NDDC will always support such events, school activities, not only W.W.White cup, we are also supporting secondary schools in the region, in the area of arts culture, including music because talent is not limited to only sports”, Dr. Ugbuku said.

He advised teams that lost to go back to the drawing board, know the reasons why they lost and improve, and those that won should equally work hard to defend their trophy in next edition, saying that sports is a healthy competition, it is not for bitterness.

” For me all the teams that participated are all winners, sports is healthy competition, it is not for bitterness. We will keep on engaging youths so that we discover new talents”, he stated.

At the end of the event winners, GSS Elekahia goes home with the sum of N2.5M, while second place GSS Risbisi pocketed the sum of N1.75 , as third place Pabod model Secondary School also goes home with the sum of N1.25M as they beat Government Secondary School Azuabie 1-0.

Tonye Orabere

Sports

Players Battle For Honours At PH International Polo Tourney

Published

6 days ago

December 12, 2025

The Tide

Players from within and outside Nigeria will from January 11-17, 2026 gather in Rivers State for the 2026 NPA Port Harcourt International Polo Tournament with the theme: “United By The Game.”

Among the trophies to be contested for are Rowland Cookey-Gam, King Alfred Diete-Spiff, King T.J.T Princewill, T.Y Danjuma, Armed Forces Remembrance, President and Governor cups, in addition to a special memorial cup in honour of late former president of the club, Rowland Cookey-Gam.

The President of Port Harcourt Polo Club, Prince Henry Agbodjan, at a media briefing, stated that this year’s edition seeks to deepen unity and inclusiveness.

According to him, “Like the theme of this year’s tournament said, it’s united by the game. So for us as polo club, it’s a diverse group of people. Polo in itself is played in very diverse manners, and we believe in diversity, equity, and inclusiveness as well. So for us both, male and female, no matter where you come from, we are in a united front to ensure that next year’s tournament will be a major success.

“And if you see again clearly, as part of preparations for this tournament, we have one of our own who we lost 20 years ago in a plane crash. Rowland Cookey-Gam and you can see him clearly in the part of the emblem for this year’s tournament. So, we’re going to use this tournament to eulogize him, remember him, and of course, appreciate his work for polo within the Harcourt Polo Club and polo in general around the world.”

Agbodjan noted that the club was able to achieve its goals during the last tournament, especially in the area of catching them young and taking polo to the grassroots, adding “So we commenced our Catch Get Young program and it was very well received by the public and are going to intensify the program.”

“And we hope that this whole thing will yield the right dividends in the next four to five years where we see great polo players all from Port Harcourt and the Niger Delta at large, contesting and competing against the best in the country and of course around the world as well,” he stressed.

He commended the Rivers State Government and the Niger Delta Development Commission (NDDC), alongside other private and corporate sponsors for their continued support to the club over the years, whilst assuring that the flagship polo tournament in the country would continue to draw people from all walks of life.

The club president assured of adequate security before, during and after the tournament, as well as entertainment that will feature varieties of local and national artistes, among others.

Also speaking, the captain of Port Harcourt Polo Club, Dr. Ikenna Nebolisa disclosed that players from Iran, Mexico, England, Argentina, among others would be participating at the tourney, in addition to entries from Lagos, Ibadan, Kano, Kaduna, Katsina and Jos.