Sports

Why Budweiser Brought Terry, Carlos To Nigeria – Adedeji

Published

4 years ago

November 29, 2021

Marketing Director, International Breweries Plc., Tolulope Adedeji, in this interview with newsmen talks about Nigerians’ passion for football and the global impacts of Budweiser Game of Kings, among other sundry issues
Budweiser, the official beer sponsor of the Premier League and Spanish La Liga, understands the love for football by all Nigerians. Football is one of Nigerian’s strongest passions. The love for football goes beyond watching matches to the banter that connects consumers online and offline.
According to Adedeji, every fan believes they know what’s best for their team and always have something to say about managers and coaches’ decisions. The Budweiser Game of Kings aimed to create a unique experience for consumers.
She noted that consumers get to have a say on what happens on the pitch by being the team managers of Kings FC captained by John Terry and Kings FC, captained by Roberto Carlos. And for the first time, both international players played alongside Nigerian Professional Football League players.
As the official beer of the Premier League and Spanish La Liga, the aim was to bring two international football greats from the Premier League and La Liga. And after months of research among football fans in Nigeria, we identified John Terry and Roberto Carlos as two international players who have impacted the Nigerian players and fans over the years and they both formed the perfect duo for the campaign.
She explained that the idea by Budweiser was to use the opportunity to put the Nigerian professional league under the spotlight. We decided to partner with the Nigerian Professional League. Allow our very own professional league players to play alongside the international legends on the same pitch.
She said that the campaign was successful beyond our expectations. Budweiser gained massive media attention and every football lover was excited to be a part of the campaign. Several fans were at the stadium and millions watched the match from their homes on television. The match was broadcast across NTA Network, STV Network and SuperSport Channels on GoTV and DStv. Others also watched online on YouTube and other Budweiser social media platforms.
Budweiser created a first of its kind experience for the Nigerian professional league players and fans with a series of events that they will live to remember for a long time.
“As the official beer of the FIFA World Cup, Premier League and Spanish La Liga, Budweiser’s commitment to creating unique football experiences in Nigeria remains intact and, we are planning something even bigger for the World Cup year in 2022.
“Consumers interested in becoming managers were required to look under the crown cork of Budweiser for the unique code that gives them a chance to participate in the draw to become managers. Successful consumers selected from the draws received invites to audition for the manager position,” she said.
”The audition panel consisted of officials from the National Professional League organising committee. The audition panel, therefore, conducted the interviews to determine the managers.
“Budweiser is committed to consistently bringing consumers new and exciting experiences. To stay in touch, I will suggest you follow our social media pages @BudweiserNigeria.
“Football is one of the platforms that unite the world, and it is a strong passion point of Nigerian consumers. Budweiser is therefore committed to bringing consumers elevated experiences and joy.” She concluded.

Sports

NDG: Rivers Coach Appeal To NDDC In Talent Discovery

Published

2 days ago

February 27, 2026

The Tide

Rivers State Chess coach Nnamso Umoren has appealed to relevant authorities, most especially the Niger Delta Development Commission (NDDC), to provide funds for scouting of hidden talents at the grassroots.

He stated that lack of funds is hindering most coaches from doing what they are expected to do; hence, they don’t have enough money to travel to rural areas to discover talents.

Umoren made the appeal in an exclusive interview with Tidesports yesterday, in Benin, Edo State, shortly after the second edition of the Niger Delta Games drew her curtains closed.

According to him, without coaches no athlete can perform better, as coaches are the ones that teach athletes the techniques and rudiments of every sport.

“I appeal to the commission to support the coaches with funds to enable them to go to the areas and discover talents. Lack of funds for coaches limits the extent to which they can move around within the state in search of talents.

“I am of the general opinion that without coaches, athletes cannot perform better; hence, the coaches teach them the rudiments of the sports,” Umoren said.

The Chess coach called on the Rivers State government to organise tournaments in the State to know the strength of athletes discovered, saying that will improve sporting activities in the State.

However, he commends NDDC, who are the major sponsors of NDG, and Dumamis Icon Limited for close to perfect organisation.

Tonye Orabere

Sports

Rivers Sports Director Rates Niger Delta Games High

Published

3 days ago

February 27, 2026

The Tide

The Rivers State Director of Sports, Obia Inyingikabo has that the just concluded second edition of the Niger Delta Games, held in Benin, Edo State, was very impressive and well organised.

She commended both the Niger Delta Development Commission (NDDC) and Dumamis Icon Limited for the sponsorship and organisation respectively.

According to her, the problem of the team was the epileptic situation of shuttle buses, which was not under the direct control of the sports council.

Inyingikabo said this in a telephone interview with Tidesports yesterday; she confirmed that apart from the poor transport system for athletes, every arrangement went successfully as planned.

The director praised her athletes for making the State proud by winning gold, silver, and bronze medals during the games. She assured the people of Rivers State that in the next edition they will perform better and also used the opportunity to commend Rivers State promoting sports in the State.

Tonye Orabere

Sports

Treat Bees, Silkworms As Valuable Resources – Don

Published

3 days ago

February 27, 2026

The Tide

A Professor of Applied Entomology and Pest Management, at the Federal University of Technology Akure,(FUTA), Olufunmilayo Oladipo, has said insects such as bees ,houseflies silkworms and similar species should be seen and treated as valuable resources whose careful management could enhance food security, generate income, support industrial applications, and contribute significantly to Nigeria’s economic diversification.

Prof. Oladipo made the remark while delivering the 193rd Inaugural Lecture of the institution on Tuesday, February 24, 2026.

Citing the honeybee as a prime example, Oladipo noted that beyond honey production, bees provide beeswax, royal jelly, propolis and venom used in pharmaceuticals and cosmetics, while their pollination services significantly increase crop yields and biodiversity.

She also referenced silkworms, whose silk supports textile industries and export earnings, as well as black soldier flies and houseflies, locusts, grasshoppers, mealworms and crickets which are increasingly used in the production of high-protein livestock and aquaculture feeds, thereby reducing dependence on expensive imported feed ingredients.

Speaking on the topic, “Six-Legged Arthropods: Food Security, Health and National Economic Development,” Professor Oladipo highlighted the multiple contributions of insects to national development in a monolithic economy like Nigeria, where over-dependence on crude oil has limited diversification.

She pointed out that insects serve as food for humans and feed for livestock, provide income for households through apiculture, sericulture, and insect-based enterprises, and supply raw materials for pharmaceutical and industrial uses. Beneficial insects also enhance food security through nutrient recycling, biological control of harmful species and weeds, and pollination of crops and horticultural plants, resulting in bumper harvests and increased biodiversity.

Professor Oladipo further mentioned termites and dung beetles for their role in nutrient recycling and soil aeration, improving soil fertility and agricultural productivity. Ladybird beetles and parasitic wasps, she explained, serve as natural biological control agents, reducing populations of destructive pests without harming the environment.

In the area of public health, Oladipo declared that though “the economic toll of insect vectors is staggering, stretching from the household to national economy, thereby undermining productivity, draining family resources, and constraining national growth, certain insects negatively affect agriculture, public health, and livelihoods”.

The professor pointed to the importance of understanding mosquitoes and other disease vectors such as tsetse flies, whose management is critical in combating malaria, yellow fever, dengue, sleeping sickness and other vector-borne diseases that weaken workforce productivity and strain national resources.

She cited data showing that malaria alone costs Africa over 12 billion dollars annually in healthcare expenditures, lost productivity, and reduced investment. Beyond mortality, she emphasized, insect-borne diseases also contribute to morbidity, chronic disability, and reduced workforce efficiency, imposing heavy burdens on families, health systems, and national economies.

She referenced maggot therapy, currently practiced in teaching hospitals in Kano, as a safe and effective treatment for chronic diabetic wounds adding that bioactive compounds from fungus-insect complexes such as Bombyx batryticatus and Beauveria bassiana, which have been developed into medicines with anticonvulsant, anticancer, antifungal, anticoagulant, and hypolipidemic properties.

Weaver ants, bee venom, and cantharidin from blister beetles, she stated, also possess therapeutic value, including immune-boosting, anti-diabetic, anti-arthritic, and antiviral applications. She maintained that strategic government investment in entomotherapy could strengthen healthcare delivery, reduce pharmaceutical import dependence, save lives, and support national economic diversification.

According to her, these examples demonstrate that insects are not merely pests to be eradicated but strategic biological assets that, if properly managed, can enhance food security, strengthen public health systems, generate employment, and support Nigeria’s economic diversification agenda.

The Agric expert noted however, that certain pest species continue to pose threats to agriculture and public health, thereby negatively affecting economic growth. She stressed that proper management, rather than indiscriminate eradication, is key to maximizing the benefits of these six-legged resources.

Professor Oladipo advocated integrated pest management strategies that prioritize environmentally friendly approaches, including botanicals, pheromones, biological control agents, growth regulators, and semiochemicals, while minimizing the use of broad-spectrum synthetic insecticides.

She warned that excessive reliance on chemicals has resulted in resistance, environmental pollution, and harm to non-target organisms. She also called for stricter regulation of pesticide importation and usage under professional supervision, and for stronger surveillance by regulatory authorities to prevent the introduction of exotic pest species.

To strengthen Nigeria’s capacity in entomology, she urged the government to support insect rearing and the conservation of beneficial species and to establish more Departments of Entomology in universities.

On the benefits of insects, she stressed the need for shifting societal perceptions and promoting sustainable practices, calling for stronger linkages between universities and industries to translate research findings into practical applications and commercial opportunities.

Professor Oladipo further appealed for increased funding for research and for targeted support for brilliant but indigent students in science-based disciplines, emphasizing that nurturing the next generation of entomologists and agricultural scientists is critical for national development.

Presenting the inaugural lecturer, the Vice-Chancellor, Professor Adenike Oladiji, FAS, who was represented by the Deputy Vice Chancellor (Development), Professor Sunday Oluyamo, described Professor Oladipo as a distinguished scholar whose research has significantly advanced the field of entomology and strengthened FUTA’s academic and research profile.

The Vice Chancellor who described the lecture as ‘timely’, given Nigeria’s challenges in food security, public health, and economic diversification, commended the inaugural lecturer’s scholarly depth, resilience, and dedication to mentoring students, reaffirming FUTA’s commitment to research that addresses pressing national development priorities.