Business
Sona Breweries Targets Market Penetration
Sona Breweries has concluded plans to pursue further penetration into the Nigeria larger market through the manufacturing of high quality products and stimulation of customers demand through various reward programmes. To this end, the company has embarked on a nationwide consumer promotion campaign of one of its products ‘Goldberg larger beer’ with various attractive prices to reward its loyal customers. The consumer promo tagged “win win promo” would last till December 15, 2009. Mr Clement Agboraa, group brand manager of the company said the marketing penetration strategy was to continuously provide affordable quality brands to Nigeria. He noted that the flight of the product into the flight of the product into the future commenced in April 2009, with the launch of three new how grown national brands including ‘malta gold’ William Darla Ale Goldberg lager Beer’ and rebranding of the Sona corporate logo tagged “pride of Nigeria”. According to him, the vision at sona Group was to be number one in the provision of affordable quality beverage brands to Nigerians using the best available locally sourced materials in the country, adding that this is what has made the company an international standard organisation (ISO) and the Nigeria Industrial Standard (NIS) awards winners. Agboma said the new brands are fast becoming household names in Nigeria and beyond and the determination of the entire staff to make these brands a success cannot be over-emphasised. The group brand manager said all these are achieve through dynamic human resources and continuously updated strategy. He said the company has recently installed state of the act brewery equipment with a capacity to produce 1.5 million hectoliter remarking that it is part of its vision to face the future challenges. In a related development, Mr Felix Aighobani, sales general manager of the company added that the objectives of the promo was to connect the brand with the consumers across the country we are grateful to all our customers who have embraced this new product with consistent patronage”, Aighobali said. He further announced that various items such as generator sets, LCD television, fridges,DVD players, among others would be won through a raffle draw during the promo while over two million free drinks and other items would also be instantly won. According to him, the procedure was to simply collect two crowns marked ‘gold’ and I berg to make up the name ‘Goldberg’ and the person gets on instant prize and also qualifies for a draw. He explained that Goldberg large beer was launched into the market in May 2009 and the response has been astronomical. Aighobali said with a uniquely stylish bottle and a collector’s label, the brand was an instant hit in some parts of the country.
Business
Nigeria’s Inflation Drops to 15.06%
Business
NDCCTMA, NDDC MDS Challenge Niger Delta Indigenes On Investment In The Region
Business
Cash Handouts Unproductive For Sustainable Agricultural Development – Engineer Kii
-
News2 days agoNigeria Recorded Two World’s Deadliest Terror Attacks In 2025 –Report
-
Politics2 days agoEid-el-fitr: INEC Urges Staff Discipline Ahead Ekiti, Osun Guber Polls
-
Editorial2 days agoThumbs Up For Sit-At-Home Reversal
-
News2 days agoPerm. Sec Pats Rivers NUJ On The Back
-
News2 days agoExplosions Rock Lagos, C’River, Kill One, Injure 40
-
News2 days agoFubara Hails Umah Ukpai’s Contributions To Global Christian Evangelism
-
Education2 days agoOpobo Kingdom moves to incorporate Ibani Language Into School Curriculum, Takes Off April
-
News2 days ago
Etche Monarch Alleges Death Threats, Assault
