Sports
Why Budweiser Brought Terry, Carlos To Nigeria – Adedeji
Marketing Director, International Breweries Plc., Tolulope Adedeji, in this interview with newsmen talks about Nigerians’ passion for football and the global impacts of Budweiser Game of Kings, among other sundry issues
Budweiser, the official beer sponsor of the Premier League and Spanish La Liga, understands the love for football by all Nigerians. Football is one of Nigerian’s strongest passions. The love for football goes beyond watching matches to the banter that connects consumers online and offline.
According to Adedeji, every fan believes they know what’s best for their team and always have something to say about managers and coaches’ decisions. The Budweiser Game of Kings aimed to create a unique experience for consumers.
She noted that consumers get to have a say on what happens on the pitch by being the team managers of Kings FC captained by John Terry and Kings FC, captained by Roberto Carlos. And for the first time, both international players played alongside Nigerian Professional Football League players.
As the official beer of the Premier League and Spanish La Liga, the aim was to bring two international football greats from the Premier League and La Liga. And after months of research among football fans in Nigeria, we identified John Terry and Roberto Carlos as two international players who have impacted the Nigerian players and fans over the years and they both formed the perfect duo for the campaign.
She explained that the idea by Budweiser was to use the opportunity to put the Nigerian professional league under the spotlight. We decided to partner with the Nigerian Professional League. Allow our very own professional league players to play alongside the international legends on the same pitch.
She said that the campaign was successful beyond our expectations. Budweiser gained massive media attention and every football lover was excited to be a part of the campaign. Several fans were at the stadium and millions watched the match from their homes on television. The match was broadcast across NTA Network, STV Network and SuperSport Channels on GoTV and DStv. Others also watched online on YouTube and other Budweiser social media platforms.
Budweiser created a first of its kind experience for the Nigerian professional league players and fans with a series of events that they will live to remember for a long time.
“As the official beer of the FIFA World Cup, Premier League and Spanish La Liga, Budweiser’s commitment to creating unique football experiences in Nigeria remains intact and, we are planning something even bigger for the World Cup year in 2022.
“Consumers interested in becoming managers were required to look under the crown cork of Budweiser for the unique code that gives them a chance to participate in the draw to become managers. Successful consumers selected from the draws received invites to audition for the manager position,” she said.
”The audition panel consisted of officials from the National Professional League organising committee. The audition panel, therefore, conducted the interviews to determine the managers.
“Budweiser is committed to consistently bringing consumers new and exciting experiences. To stay in touch, I will suggest you follow our social media pages @BudweiserNigeria.
“Football is one of the platforms that unite the world, and it is a strong passion point of Nigerian consumers. Budweiser is therefore committed to bringing consumers elevated experiences and joy.” She concluded.
Sports
We ‘ill No Longer Pay Athletes Training Grants In Foreign Currency- NSC
The National Sports Commission (NSC) says it will no longer pay athletes training grants in foreign currency.
The development came after sprinter, Kayinsola Ajayi, alleged foul play regarding the disbursement of training grants by the Commission.
Head of NSC’s Elite Athletes Development and Podium Board, Yusuf Alli, told Tidesports source on Friday that it was wrong of Ajayi to rubbish the good intention of the NSC, saying: “I have been in athletics for over 40 years now, and this current NSC Board, led by Mallam Shehu Dikko and Bukola Olopade, has done what others could not do. So far, the NSC has spent over N200 million in payment of training grants for athletes ahead the 2026 Commonwealth Games and preparation for Los Angeles 2028 Olympics.”
The NSC sourced the money from the private sector. It has never happened before. “I expected the athletes to encourage the NSC so that it can do more instead of raising unnecessary alarm and making allegations that is capable of discouraging them (NSC) and even the sponsors. It takes good initiative and trust for sports administrators in Nigeria to convince sponsors to donate money for welfare of athletes,” he said.
Speaking further, Alli, whose long jump record of 8.27m set in 1989 (35 years ago) is still unbroken, said: “We have decided that henceforth, all payment of training grants will be in Naira. No more payment of grants in U.S. dollars. We are Nigerians, and everyone knows that the exchange rate is not stable. As at the time Ajayi got his money, the rate of dollars to Naira may have changed
“I expected him to make a call either to myself or anybody in the Elite Board, or even the NSC to find out what happened instead of resorting to such allegation.
“If we make payment in Naira, any athlete who wants to convert his or her money to any foreign currency can tell their people back home to do so. I am sure this will solve the problem. If anybody wants to know how much he is entitled to, he must first of all find out the category that he or she belongs to.”
Alli disclosed that coaches, who train the athletes would soon get their grant. “They train the athletes, and the NSC feel is it not proper to leave them out in payment of grants. We have compiled their names, and very soon, the coaches would get their money,” Alli stated.
Sports
NPFL orders tribute for late Nwosu
The chairman of the Nigeria Premier Football League, Gbenga Elegbeleye, has directed that a minute’s silence be observed before kick-off at all Matchday 30 fixtures this weekend in honour of former Green Eagles captain Henry Nwosu, following the death of the former midfielder at the age of 62.
In a statement made available to Tidesports source on Saturday, the league body confirmed that the tribute would be held across all matches to recognise the contribution of the former international to Nigerian football.
Elegbeleye described Nwosu’s passing as both a personal loss and a painful moment for the country’s club football community.
Nwosu, who was the youngest member of Nigeria’s squad that won the 1980 African Cup of Nations, died in the early hours of Saturday at the Lagos State University Teaching Hospital in Ikeja after a brief illness.
The former midfielder had reportedly spent several days in hospital receiving intensive care before his death.
Elegbeleye said the late footballer was more than a colleague within the sport, describing him as someone with whom he had maintained a long-standing personal relationship dating back to his time at the National Sports Commission.
He said the former national team star had remained supportive of him in various moments of his career, including when he was nominated for the Pitch Football Awards.
Reflecting on Nwosu’s legacy, the NPFL chairman said the news represented the loss of a major figure in Nigerian football, noting that the former midfielder distinguished himself not only at club level but also later contributed to the development of the domestic game as a coach.
Elegbeleye said the death of the former international was “the death of a true ambassador of the domestic and national team football because he not only made his mark as a player in league clubs, but he also coached some of the league clubs.”
He added that death remained a submission to the will of God and prayed for the repose of Nwosu’s soul while urging strength for his family as they mourn the loss of their loved one.
Earlier confirmation of the former midfielder’s death came from former Nigeria international Segun Odegbami, who revealed that Nwosu died after spending five days in hospital. Odegbami said the former player passed away at about four o’clock in the morning at the Lagos State University Teaching Hospital, where he had been receiving treatment in intensive care.
“It is with deep pain in my heart that I have to be the conveyor of the news of the death of Henry Nwosu MON,” Odegbami said.
“After five days in hospital battling for his life, the one I call ‘Youngest Millionaire’ passed on at four o’clock this morning at the Lagos State University Teaching Hospital, Ikeja, Lagos, where he had been in intensive care since Wednesday. May he rest peacefully with our Creator in heaven”.
At the club level, the former international spent most of his career in Nigeria, starring for New Nigeria Bank FC of Benin City and African Continental Bank FC of Lagos during a period when both sides were among the dominant forces in domestic football. His performances later earned him moves abroad, where he also played for ASEC Mimosas of Ivory Coast and Racing FC Bafoussam of Cameroon.
Sports
FIBA WCQ: D’Tigress plot Philippines’ fall
Nigeria’s Women Basketball team, D’Tigress, is targeting victory against Philippines this Saturday in their third game at the ongoing FIBA Women’s World Cup qualification tournament holding in Lyon, France.
The Coach Rena Wakama-led D’Tigress, on Thursday, lost their second game 60-77 to South Korea, making it the first time the Nigeria senior women basketball team is losing to their Asian opponent.
After this Saturday’s game against Philippines, D’Tigress will face two European giants, France and Germany.
Both Nigeria and Germany had already qualified for the FIBA Women’s World Cup slated for September in Berlin, Germany. They are only taking part in the qualification competition in Lyon as preparatory test ahead of the World Cup.
In Thursday’s game against South Korea, the Nigerians had a closed game in the first and second quarter losing narrowly by 36-32 points but couldn’t build their usual momentum in the third and final quarter as the game slipped away from them.
Coach Rena Wakama said they learnt quickly from the loss to South Korea, and charged her girls to quickly put the defeat behind them and focus on an improved performance in their game against the Philippines.
“South Korea is a great team. We struggled today (Thursday) shooting the balls and we turned over the ball 22 times, which is not typical of our game.
“Mentality we are fine, and we are not going to over react to the loss. There are lessons in losses so we are going to take the lessons from this game and try to get better and be ready for our next game.
“The Koreans were very physical, denying our passing lanes and double up on our players. They did a great job and credit to them,” Wakama stated.
Victoria Macaulay was Nigeria’s best performer after her MVP display in the first game against Colombia, scoring 22 points and 6 rebounds.
South Korea is hoping to pick one of the two World Cup tickets in the round robin qualification tournament to join Nigeria and Germany for the FIBA Women’s World Cup in September in Berlin, Germany.
The FIBA Women’s World Cup Qualifying Tournament is currently taking part in four counties – France, Turkey, Puerto Rico and China as countries fight to make the World Cup.
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