Sports

AITEO Sponsorship: Rumbles In Nigerian Media

Published

8 years ago

September 29, 2017

The biggest cash injection into Nigerian football in recent years has generated a lot of talk in recent days as the media wants more out of the deal
When oil company AITEO Group agreed an $8.2million five years deal with the Nigeria Football Federation in April, it was hailed as the biggest sponsorship intervention in the country’s football in years. The deal that saw the indigenous company become the Official Optimum Partner of the NFF was meant to help offset the salaries of national team coaches.
The otherwise quiet player in Nigeria’s oil sector suddenly became a household name in a football-mad country that has seen its image battered by a shortage of funds in recent years. Many of Nigeria’s coaches had been owed several months of salary arrears and this deal was supposed to bring an end to the incessant stories that found their way into the press tainting the NFF’s image.
The deal was expanded in June when both entities reached an agreement that saw AITEO become naming rights sponsor for the country’s oldest football competition, the Federation Cup in a five-year $850,000 deal. The competition that has struggled to sustain the attention of clubs suddenly became a lot more attractive with an increase in prize money that would hand winners more than $70,000, up from around $5700 a year ago, a 1,128 percent increase.
AITEO has also put up bonuses into encouraging the Nigerian men’s senior national team to qualify for the 2018 World Cup with a crucial match against Zambia in Uyo next month standing between them and Russia 2018. The impact of the oil company’s football sponsorship has been highly evident in such a short time since its first foray into sports. Despite being a B2B that does not sell directly to consumers, its brand name recognition has grown enormously in less than six months.
However, there is a clamour among local media that the company should do more in terms of activating its sponsorship. Despite the mileage it is receiving, there is increased agitation that it is not spending on local advertising. This is one way that the company can give back to the sports media that are regularly pushing content around the AITEO Cup and the Super Eagles.
The sponsorship is still in its early days even though the company looks like it is not prepared for the kind of exposure it is receiving from sponsoring the country’s football. Some newspapers published articles this week quoting an unnamed company official who stated that the Group was not receiving enough leverage for its sponsorship of the Cup and was reconsidering its relationship with the NFF. However, the company moved to swiftly quash the reports less than 24 hours later by indicating that there were no issues with the deal. Insinuations are that it was a planted story overseen by individuals who feel they should be getting more from the deal but are not.
“AITEO’s relationship with NFF is unfettered in any way, and the organisation will continue to ensure that NFF gets the required financial support it needs to perform optimally,” said a statement from the company.
Sports sponsorships are a way for companies to gain brand name recognition and increased sales. But when a company does not sell directly to consumers, brand recognition is the best thing they can get as well as tax incentives.
With a World Cup year coming up really fast and Nigeria’s imminent qualification, one looks forward to seeing AITEO do a lot of media spending in 2018. They have an opportunity to grab the public space and put their name in front of more newspaper readers, TV audiences and radio listeners across Africa as the Super Eagles look set to represent the continent in Russia. That is one way they can give back to the media that has been a key stakeholder in their new found fame.
However, the agitation from media must be channelled properly in order to get the best from the sponsors. There is no need trying to blackmail the company into spending when it is not yet ready. Media must be careful in how they manage these kinds of relationships otherwise they will alienate sponsors and endanger future sponsorships.
Adewuyi is a columnist.

Sports

NDG: Rivers Coach Appeal To NDDC In Talent Discovery

Published

2 days ago

February 27, 2026

The Tide

Rivers State Chess coach Nnamso Umoren has appealed to relevant authorities, most especially the Niger Delta Development Commission (NDDC), to provide funds for scouting of hidden talents at the grassroots.

He stated that lack of funds is hindering most coaches from doing what they are expected to do; hence, they don’t have enough money to travel to rural areas to discover talents.

Umoren made the appeal in an exclusive interview with Tidesports yesterday, in Benin, Edo State, shortly after the second edition of the Niger Delta Games drew her curtains closed.

According to him, without coaches no athlete can perform better, as coaches are the ones that teach athletes the techniques and rudiments of every sport.

“I appeal to the commission to support the coaches with funds to enable them to go to the areas and discover talents. Lack of funds for coaches limits the extent to which they can move around within the state in search of talents.

“I am of the general opinion that without coaches, athletes cannot perform better; hence, the coaches teach them the rudiments of the sports,” Umoren said.

The Chess coach called on the Rivers State government to organise tournaments in the State to know the strength of athletes discovered, saying that will improve sporting activities in the State.

However, he commends NDDC, who are the major sponsors of NDG, and Dumamis Icon Limited for close to perfect organisation.

Tonye Orabere

Sports

Rivers Sports Director Rates Niger Delta Games High

Published

2 days ago

February 27, 2026

The Tide

The Rivers State Director of Sports, Obia Inyingikabo has that the just concluded second edition of the Niger Delta Games, held in Benin, Edo State, was very impressive and well organised.

She commended both the Niger Delta Development Commission (NDDC) and Dumamis Icon Limited for the sponsorship and organisation respectively.

According to her, the problem of the team was the epileptic situation of shuttle buses, which was not under the direct control of the sports council.

Inyingikabo said this in a telephone interview with Tidesports yesterday; she confirmed that apart from the poor transport system for athletes, every arrangement went successfully as planned.

The director praised her athletes for making the State proud by winning gold, silver, and bronze medals during the games. She assured the people of Rivers State that in the next edition they will perform better and also used the opportunity to commend Rivers State promoting sports in the State.

Tonye Orabere

Sports

Treat Bees, Silkworms As Valuable Resources – Don

Published

2 days ago

February 27, 2026

The Tide

A Professor of Applied Entomology and Pest Management, at the Federal University of Technology Akure,(FUTA), Olufunmilayo Oladipo, has said insects such as bees ,houseflies silkworms and similar species should be seen and treated as valuable resources whose careful management could enhance food security, generate income, support industrial applications, and contribute significantly to Nigeria’s economic diversification.

Prof. Oladipo made the remark while delivering the 193rd Inaugural Lecture of the institution on Tuesday, February 24, 2026.

Citing the honeybee as a prime example, Oladipo noted that beyond honey production, bees provide beeswax, royal jelly, propolis and venom used in pharmaceuticals and cosmetics, while their pollination services significantly increase crop yields and biodiversity.

She also referenced silkworms, whose silk supports textile industries and export earnings, as well as black soldier flies and houseflies, locusts, grasshoppers, mealworms and crickets which are increasingly used in the production of high-protein livestock and aquaculture feeds, thereby reducing dependence on expensive imported feed ingredients.

Speaking on the topic, “Six-Legged Arthropods: Food Security, Health and National Economic Development,” Professor Oladipo highlighted the multiple contributions of insects to national development in a monolithic economy like Nigeria, where over-dependence on crude oil has limited diversification.

She pointed out that insects serve as food for humans and feed for livestock, provide income for households through apiculture, sericulture, and insect-based enterprises, and supply raw materials for pharmaceutical and industrial uses. Beneficial insects also enhance food security through nutrient recycling, biological control of harmful species and weeds, and pollination of crops and horticultural plants, resulting in bumper harvests and increased biodiversity.

Professor Oladipo further mentioned termites and dung beetles for their role in nutrient recycling and soil aeration, improving soil fertility and agricultural productivity. Ladybird beetles and parasitic wasps, she explained, serve as natural biological control agents, reducing populations of destructive pests without harming the environment.

In the area of public health, Oladipo declared that though “the economic toll of insect vectors is staggering, stretching from the household to national economy, thereby undermining productivity, draining family resources, and constraining national growth, certain insects negatively affect agriculture, public health, and livelihoods”.

The professor pointed to the importance of understanding mosquitoes and other disease vectors such as tsetse flies, whose management is critical in combating malaria, yellow fever, dengue, sleeping sickness and other vector-borne diseases that weaken workforce productivity and strain national resources.

She cited data showing that malaria alone costs Africa over 12 billion dollars annually in healthcare expenditures, lost productivity, and reduced investment. Beyond mortality, she emphasized, insect-borne diseases also contribute to morbidity, chronic disability, and reduced workforce efficiency, imposing heavy burdens on families, health systems, and national economies.

She referenced maggot therapy, currently practiced in teaching hospitals in Kano, as a safe and effective treatment for chronic diabetic wounds adding that bioactive compounds from fungus-insect complexes such as Bombyx batryticatus and Beauveria bassiana, which have been developed into medicines with anticonvulsant, anticancer, antifungal, anticoagulant, and hypolipidemic properties.

Weaver ants, bee venom, and cantharidin from blister beetles, she stated, also possess therapeutic value, including immune-boosting, anti-diabetic, anti-arthritic, and antiviral applications. She maintained that strategic government investment in entomotherapy could strengthen healthcare delivery, reduce pharmaceutical import dependence, save lives, and support national economic diversification.

According to her, these examples demonstrate that insects are not merely pests to be eradicated but strategic biological assets that, if properly managed, can enhance food security, strengthen public health systems, generate employment, and support Nigeria’s economic diversification agenda.

The Agric expert noted however, that certain pest species continue to pose threats to agriculture and public health, thereby negatively affecting economic growth. She stressed that proper management, rather than indiscriminate eradication, is key to maximizing the benefits of these six-legged resources.

Professor Oladipo advocated integrated pest management strategies that prioritize environmentally friendly approaches, including botanicals, pheromones, biological control agents, growth regulators, and semiochemicals, while minimizing the use of broad-spectrum synthetic insecticides.

She warned that excessive reliance on chemicals has resulted in resistance, environmental pollution, and harm to non-target organisms. She also called for stricter regulation of pesticide importation and usage under professional supervision, and for stronger surveillance by regulatory authorities to prevent the introduction of exotic pest species.

To strengthen Nigeria’s capacity in entomology, she urged the government to support insect rearing and the conservation of beneficial species and to establish more Departments of Entomology in universities.

On the benefits of insects, she stressed the need for shifting societal perceptions and promoting sustainable practices, calling for stronger linkages between universities and industries to translate research findings into practical applications and commercial opportunities.

Professor Oladipo further appealed for increased funding for research and for targeted support for brilliant but indigent students in science-based disciplines, emphasizing that nurturing the next generation of entomologists and agricultural scientists is critical for national development.

Presenting the inaugural lecturer, the Vice-Chancellor, Professor Adenike Oladiji, FAS, who was represented by the Deputy Vice Chancellor (Development), Professor Sunday Oluyamo, described Professor Oladipo as a distinguished scholar whose research has significantly advanced the field of entomology and strengthened FUTA’s academic and research profile.

The Vice Chancellor who described the lecture as ‘timely’, given Nigeria’s challenges in food security, public health, and economic diversification, commended the inaugural lecturer’s scholarly depth, resilience, and dedication to mentoring students, reaffirming FUTA’s commitment to research that addresses pressing national development priorities.