Entertainment

Why Timaya Wept At PH Concert

Published

10 years ago

June 24, 2016

Timaya was crying, in
front of 20,000 people at the Joseph Yobo Mini Stadium in Port Harcourt. Timaya, recently the strident, swaggering dancehall superstar, bent his knees and shed some tears. Naturally, some people thought such a sudden outpour of emotions was unseemly for someone of Timaya’s stature. To many others, however, it was just the perfect treat. Crying in front of thousands of fans who have come to watch you entertain them was a special gift, they reckon. It’s nothing to be embarrassed by at all.
Timaya’s stunt on this particular night became the icing on an already good cake for Legend and it made the stories from that gig even more sharable. These stories are about unpretentious. The beer brand has come a long way from these hard-core leather-jacket-slinging adverts it used to run on TV. These days, it looks like it is embracing its growing popularity among an aspiring urban crowd whose reality is anything but fake.
Legend is doing less of the macho club swash buckling it tried so hard to own before and more of a down-to-earth “Original Naija’ tone of voice. This may be because another brand already does something not so different from that but what’s currently good for Legend is the fact that public reactions to its new strategy suggest that its advertising campaign Real Deal Experience concerts, and other properties in the mix are making the desired impact on the intended audience.
Timaya, you see, was not making a mess of himself in front of total strangers. He was at home with his own people and sharing his unfettered emotions with them was a way of showing them how much he trusted them and how grateful he was to them. Indeed we are talking about a great crowd here, not a handful of close neigbours but those are the words he used.
“I always love performing in Port Harcourt”, he said after the show. It brings back so many memories and the crowd tonight was spectacular. They made me feel at home. Almost like I never felt. His success, he explained, could be credited to Port Harcourt. It is the ‘town most instrumental in shaping my early days,’ he said and promised to ‘give my people every thing they want and more. If I don’t do this for them who else would, I do it for?, Timaya stated.
As he said that, the crowd cheered him on and that was the moment that Legend won the evening. Even if the brand had paid for a night to remember, it couldn’t have engineered this priceless outcome. The star and his fans were in harmony. Legend could simply take that night, stick its logo on it and run it as an advert.
‘The Real Deal Experience is about making people appreciate realness and authenticity. Bring fans face to face with one of their favourite music superstars is a very engaging way of putting across this message, said Oluseun Lawal, brand manager, Legend.
The concerts have now held in four locations: Lagos, featuring Oritefemi at Okokomaiko, Onitsha featuring KCee at Ekwulobia Township Stadium, Port Harcourt, starring Timaya at the Joseph Yobo Mini Stadium, and Ibadan headlined by 9ice at Cultural Centres, Mokola. At each of the venues, the ravers sand performers appeared to be relating like old friends.

Entertainment

Why Fans No Longer Faint For Musicians – Paul Okoye

Published

3 days ago

October 30, 2026

The Tide

Nigerian singer and half of the defunct P-Square duo, Paul Okoye, aka Rudeboy, has claimed that social media has reduced the prestige and value fans attached to musicians due to the mystique that artistes had before the era of social media.
Speaking in a recent interview with Lun Lifestyle TV, Rudeboy argued that social media, despite all its benefits, has shattered the illusion of artistes being mysterious and godlike.
This he said has reduced the buzz artistes previously enjoyed whenever their fans got the opportunity to see them whether physically or visually.
The ‘Reason With Me’ crooner explained that because artistes are no longer mysterious, fans are no longer eager to watch them in music videos.
He claimed that shooting music videos is now a waste of money.
Rudeboy said, “Music videos somehow now, because of this generation, is a waste of money. I am sorry to say this. But do you remember us [P-Square] before? You don’t see us anywhere. You just watch music videos, you see us and that’s it, or we come to your country, you see us.
“The reason you don’t see people faint for artistes anymore is because they see them on TikTok every day dancing and promoting your music. If Michael Jackson was alive now and doing promotional content on social media, nobody would see him and faint.
“Unfortunately, it’s too late for us to bring back the era of artistes being mystiques. How can you advise an artiste to post every day? How? Post what? You don’t need to.
“Social media brought positive change to the industry but it also led to ‘see-finish.’ Artistes are now too exposed. Fans see how they eat, cry. Before when artistes go to club, they stay in restricted VIP areas, but now when they are clubbing, everyone is filming.”

Entertainment

Davido’s Aide Offers Cash Reward For Missing Phone At Zlatan’s Wedding

Published

3 days ago

October 30, 2026

The Tide

Afrobeats superstar, Davido’s aide, Damilare Aladegbola, popularly known as Dre, has offered a cash reward to whoever returns his phone, which he claims went missing during rapper Zlatan Ibile’s wedding ceremony.
Dre made the appeal in a post on his Instagram page on Monday, pleading with the person who allegedly took the device to return it in exchange for money.
“If na u carry my phone for Zlatan wedding, abeg return am, I go give you money please,” he wrote.
The aide also expressed frustration over what he suggested was a method being used to take phones at social gatherings.
He said he would no longer tolerate waiters asking whether guests had finished eating so they could clear their plates, alleging that the practice could provide an opportunity for phones left on tables to be taken.
“From now on, if I go any party or dey any party and any stupid waitress tell me say are you done eating so I can pack your plate, na swear I go swear for you cause na pattern wey una dey use pack phone for table be that now,” he added.
However, Dre did not identify anyone suspected of taking his phone or provide further details about how the device went missing.
Zlatan Ibile tied the knot with his longtime partner, Davita Lamai, during a traditional wedding ceremony on Saturday, October 24, 2026.
The ceremony, held in Lagos, attracted several celebrities, fans and well-wishers, with Davido among the prominent guests and leading the groomsmen.

Entertainment

I Ran Away From Nigeria, Never Wanted To Come Back-Chidinma

Published

3 days ago

October 30, 2026

The Tide

Popular singer, Chidinma Ekile has revealed that before transitioning from secular music to the gospel genre, she “ran away” from Nigeria.
Speaking at a recent Eezee Conceptz event, Chidinma explained that she travelled abroad and wanted to secure permanent residency because she didn’t want to return to Nigeria, but failed.
She revealed that while she was abroad, the CEO of Eezee Conceptz was the only person calling her from Nigeria, so she decided to work with him upon her return.
“I travelled. I ran away from Nigeria. I was processing my papers not to come back to Nigeria, but for some reason, it didn’t work.
“While I was abroad, the CEO of Eezee Conceptz was the only one who was calling me from Nigeria. He kept encouraging me, and I found the strength to come back to Nigeria. When I came back, I asked him to give me a gospel music contract because I want to spend time with God. And he gave me a contract that even my lawyer said seemed like a charity,” Chidinma stated.
The music star added that she did not transition into gospel music because she wanted to make gospel, but because she wanted a serious relationship with God.