Opinion
Of Social Media And Friendship (II)
In fact, some of the criminals post pictures on Social Me
dia that disguise they are beautiful girls or women, and propose friendship, business deals or purported meetings of huge benefit even when it is obvious they don’t know each other. Thousands of Nigerians have lost hard—earned money or properties under similar circumstances. These are some of the reasons why most of those who use the Social Media agree that it is not a safe platform to make friends.
Cybercriminal elements also use the social media platforms to perpetrate their dastardly acts by harking into the Websites of business organisations, agencies and institutions, and posting dubious information to unsuspecting members of the public. For instance, many job seekers have fallen prey to recruitment scams on Shell Nigeria, Total, Chevron, Mobil, and Agip, among other websites, including governments’.
Even so, however, corporate organisations, institutions, human, environmental and community rights groups, government agencies, departments and ministries, including politicians, use the Social Media as an additional platform to reach out to a wider spectrum of the population in order to disseminate their messages far and ensure that set goals are achieved within targeted timelines. Some businesses, institutions, agencies use the Social Media platforms to reach a large number of people, and create deeper penetration of the necessity to patronize or key into their strategies for increased dividends, customer base or appreciation of and support for set objectives.
But increasingly, business organisations, governments and politicians are deploying key Social Media tools to attract more customers, curry citizens’ cooperation and support to achieve desired aims. It is for this reason that United States President Barack Obama’s former White House Communications Director, Anita Dunn said: “If you are not communicating with Social Media, you are leaving a growing part of the population out of the conversation. It is not Social Media versus the conventional press. These are not competitive channels. It is an additive process.” Former US President, George Walker Bush’s White House Press Secretary, Dana Perino, agrees no less with Dunn that government should communicate more aggressively, using the Social Media platforms. According to Perino, “it enables government to act fairly quickly in replying to any news development or political attacks.”
Perhaps, it is necessary to state that Web pages, Social Media and mobile technology hold great potential to enhance communication between governments, journalists and citizens, because, government spokespersons can get more information out faster to more reporters, who now can be in a virtual rather than physical newsroom to receive it. Of course, governments can use tweets and blogs to clarify information, deal with rumours, and counter falsehoods and misinformation, just as officials can present government information, pictures and videos directly to the public, without going through the filter of the news media. Through the Social Media, they can as well directly solicit opinions of citizens and get their suggestions on programmes and policies.
“The Web drives information, and the need to present a unified message across many platforms is here to stay”, Dunn said, adding that “the days of monologue have ended. If you are not engaged in dialogue – and this is true for any institution, universities, retail outlets, and everybody – if you don’t invite people to talk to you, they have a lot of places they can go and talk about you.” Indeed, the Social Media doesn’t change the relationship or mode of interaction between information generators (news makers), purveyors and receivers (audiences); it only enhances their access to truth and objective information that enables the system function more effectively and efficiently.
Increasingly, governments, politicians, celebrities, corporate business, agencies, groups, are breaking news on mobile and social media. For instance, Presidential candidate, Barack Obama announced Senator Joe Biden as his vice presidential running mate by communicating “directly” with voters who had provided their email and text addresses. The US White House Press Office has broken news, such as a delay in a presidential trip, on Twitter. President Obama has taken questions in a town hall meeting on Facebook, and some political candidates have announced their campaigns on that social network.
Here in Nigeria, Senior Special Adviser to President Jonathan on Media and Publicity, Dr Reuben Abati, has announced Presidency’s position on certain issues, official trips, and actions, on Twitter. He has also responded to many questions by Nigerians on the President’s Facebook Page. Former Federal Capital Territory (FCT) Minister, Nasir el-Rufai, had announced a near crash of Lagos-bound plane en-route Abuja, on Twitter. The same el-Rufai also announced the seizure of former Central Bank of Nigeria Governor, Malam Sanusi Lamido Sanusi, now Emir of Kano’s international passport by men of the Directorate of State Security (DSS) in Lagos, on Twitter; just as former Education Minister, Dr Oby Ezekwesili has repeatedly announced, on Twitter, attempts by men of the State Security Service (SSS) to silence her opposition to the Goodluck Jonathan administration’s handling of military’s effort to rescue more than 200 abducted Chibok girls by the Boko Haram Islamic sect since April 14, 2014.
It is important to note that Social Media can be a veritable tool for spreading information and reaching a large population, especially for corporate bodies, businesses, governments, agencies, institutions, and their like. These bodies also have control mechanisms for tracking and blocking unfriendly access to their Social Media platforms. This serves as a check to curb abuse.
But for the individual, who may not have such content control tools, the Social Media platforms are not a safe place to make new friends. Even on Facebook, it is recommended that you connect to people you already know, not strangers. The cases mentioned above are enough examples of how the Social Media tools have become very dangerous channels for making friends with people you don’t know at person-to-person level. This is why it is not advised as a safe place to make new friends.
James is an SS2 Student of Fatima College Borokiri, Port Harcourt.
Pelagie I. James
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