Business
Firm Hails E-Commerce’s High Performance In Nigeria, Africa
One of Africa’s leading
social marketplace, MOBOfree, has expressed satisfaction with an increase of over 44 per cent in the number of its registered users in Nigeria.
A statement by the company said that the growth in the last 12 months resulted in a 1,042 per cent increase in the number of classifieds published on MOBOfree.com in Nigeria.
The statement added that its significant growth in the period under review resulted in more than 500, 000 active listings on its platform in Nigeria.
It noted that over the same period, the number of its registered users increased by more than 1,555 per cent, resulting in a 5,548 per cent increase in the number of classifieds in Uganda.
“With four million registered users, including 2 million monthly active users in Nigeria and a strong footprint in Uganda and Zimbabwe, MOBOfree is one of the largest and most successful classifieds platforms in Africa,’’ it said
The Tide source reports that Mobofree.com is a leading African social marketplace allowing people to buy, sell and swap products and services with other trusted people.
Reports say that, just like other e-commerce platforms, Mobofree.com integrates social network and classified adverts, making online transactions more personal and safe.
The statement said that Mr Cristobal Alonso, CEO and Co-founder of Mobofree.com attributed the growth of e-commerce in Africa to the improvement in IT and mobile infrastructure in the continent.
“Online trading is growing rapidly across Africa as the IT and mobile infrastructure across the continent continues improving.
“In spite of that, part of our challenge still is convincing people of the value of using the internet to buy, sell or swap items and services,’’ it quoted Alonso as saying.
The statement said that African countries should thread cautiously in borrowing e-commerce ideas into Africa, since what worked in Europe and America might not work in Africa.
“In line with that, we understand that African countries have their own culture, different rates of internet, mobile and Smartphone penetration, so every African market should be approached with an individual strategy.
“Things that work in Europe or the U.S. can be totally unacceptable for African users.
“MOBOfree entered the African markets with a unique concept as it connects social networks and classifieds together in a single platform,’’ the statement said.
It noted that the successes achieved by Mobofree.com were attributable to the company’s understanding of the unique e-commerce space in Africa.
According to the statement, Nigeria’s e-commerce market is developing rapidly, with an estimated growth rate of 25 per cent annually and a potential worth of 10 billion dollars.
It added that about 300,000 online orders were currently being placed on a daily basis on Nigeria’s e-commerce market.
Quoting a recent release by McKenzie and Company, a consulting firm based in the U.S, the statement noted that e-commerce could account for 10 per cent of retail sales in Nigeria by 2025.
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Business
BVN Enrolments Rise 6% To 67.8m In 2025 — NIBSS
The Nigeria Inter-Bank Settlement System (NIBSS) has said that Bank Verification Number (BVN) enrolments rose by 6.8 per cent year-on-year to 67.8 million as at December 2025, up from 63.5 million recorded in the corresponding period of 2024.
In a statement published on its website, NIBSS attributed the growth to stronger policy enforcement by the Central Bank of Nigeria (CBN) and the expansion of diaspora enrolment initiatives.
NIBSS noted that the expansion reinforces the BVN system’s central role in Nigeria’s financial inclusion drive and digital identity framework.
Another major driver, the statement said, was the rollout of the Non-Resident Bank Verification Number (NRBVN) initiative, which allows Nigerians in the diaspora to obtain a BVN remotely without physical presence in the country.
A five-year analysis by NIBSS showed consistent growth in BVN enrolments, rising from 51.9 million in 2021 to 56.0 million in 2022, 60.1 million in 2023, 63.5 million in 2024 and 67.8 million by December 2025. The steady increase reflects stronger compliance with biometric identity requirements and improved coverage of the national banking identity system.
However, NIBSS noted that BVN enrolments still lag the total number of active bank accounts, which exceeded 320 million as of March 2025.
The gap, it explained, is largely due to multiple bank accounts linked to single BVNs, as well as customers yet to complete enrolment, despite the progress recorded.
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