Business
Use ICT To Boost Tourism Industry – Don
The Dean, School of
Communications, Lagos State University, Prof. Lai Oso, has urged authorities in the tourism industry to explore ICT to boost the performance of the industry.
Oso said in an interview with newsmen in Lagos that Information Communication Technologies (ICT) had a growing impact on tourism promotion, marketing and sales.
“With the advent of new forms of ICTs, a novel type of tourism, known as e-tourism, has emerged. It is radically transforming the international tourism industry,
“More and more people now prefer to search for information on tourism destinations and offers on the Internet,” he said.
Oso said that, “ in most cases, it is not developing countries that benefit from new tourism opportunities, which creates a leak of foreign exchange to developed countries.
“World tourism is mostly concentrated in a handful of rich countries that run the business and reap the benefits.
“Most information on tourism opportunities in developing countries is generated, updated and marketed online by major international service providers based in developed countries.
“With their obvious technological advantage, these providers carry out most of the ticket sales transactions and absorb a large share of the profits.”
Oso said in most developing countries, such as Nigeria, up to 85 per cent of total profits from the tourism industry was repatriated to developed countries.
“One solution is for the relevant authorities in African countries to take advantage of the new opportunities offered by ICT to brand and promote their own tourism industry.
“Unlimited and low cost access to world markets, information and trade networks is essential,” he said.
Oso said to achieve this would require wider involvement of local small and medium-size tourism enterprises in global ICT networks and developing innovative national ICT policies for the tourism sector.
“E-tourism can help Nigeria explore the untapped development opportunities that tourism offers. If set up efficiently, ICT application can give us better control over our tourism industry,” he said.
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