Entertainment
ShowBiz Celebrity Brand Ambassadors On Parade
Developments in the show
business in Nigeria shows that a good number of Nigerian brands, especially in the telecommunications and banking sectors are now associating with creative personalities in music and movie as well as sports to further their brand to targeted audience.
This trend which started over six years ago has gained more relevance as a result of increasing exposure to television and major sporting events in the world. The popularity of the Nollywood industry is also giving Fillip to brand ambassadorship. Top celebrities in the Nigerian creative industry have in this past years found this growing business a new way of making mega bucks.
Some of these brands and their ambassadors include:
D – Hafeez Oyetoro aka Saka, who shocked most of the subscribers of Etis alaf when he dumped the company and pitched his tent with rival telecom giant, MTN as a new MTN and campaign prove this fact “I don port go NTN, I don upgrade to MTN” Saka sings and dances.
The Tide Entertainment gathered that the comic actor was paid a whooping N20 million for this new deal.
2. Rapper Olamide, Wizkid and Davido, have just been signed as the brand ambassadors for Guinness Nigeria and the deal, according to our service, is worth millions of naira.
3. P-Square, Basket Mouth and Burna Boy, are Glo ambassadors. They are the highest prized artistes in the music industry, last year, P-Square and D Banj were “the highest paid, with P-Square signing a four year deal said to be N240 million.
Other Glo ambassadors include Basket Mouth Burna Boy, Ego of the Lagbeje Fame among others who got between N10 and N50 million.
4. 2 Face Idibia He is the new face of Airtel, a deal valued at several millions of naira, it would be recalled that 2 face also signed a deal with Guiness Worth several millions of naira.
5. Dare Art Alade, Dan Foster and Toke Makinwa of 92.3FM and 93.7FM respectively are brand ambassadors to Unilever Nigeria Plc, makers of popular beverage drink, lipton.
6. Yetunde Alabi (Shasha) and Banky W, are Samsung brand ambassadors. Though Shasha has been dropped from the platform, Banky W is still enjoying the big box offer of the GSM company.
7. Kcee, Davido Iyanya, and other notable singers are currently with MTN as ambassadors with mouth watering deals running into millions of naira.
8. Don Jazzy D’Prince are brand ambassadors for Loya and MTN while pop music producer, Don Jazzy doubles for Loya and MTN, his younger brother, D’Prionce is ambassador for MTN, the telecoms giant.
9. Wizkid, Tiwe Savage. This top artistes were recently confirmed as the new Pepsi ambassadors. The contract deal involved a huge amount of money. It was also reliably gathered that the duo recently cornered a new deal with MTN said to be worth close to N25 million.
With the way things are going in the entertainment clan, it is obvious that the musicians have succeeded in benching their predecessors in the movie clan. The movie practitioners actually dominated the brand ambassadorship deal before The Tide changed in favour of the top musicians.
Funke Akindele’s Behind The Scenes becomes Nollywood’s highest-grossing film of 2025, earning ?1.77bn in under four weeks.
Multi-award-winning actress and producer Funke Akindele has done it again, and this time, the numbers speak louder than applause.
Her latest film, Behind The Scenes, has officially emerged as the highest-grossing Nollywood film of 2025, pulling in an astonishing ?1.767 billion in less than four weeks.
The Tide Entertainment reports that Funke Akindele Makes Box Office History as Behind The Scenes Crosses ?1.77bn
Earlier in its release cycle, the film’s distributor, FilmOne Entertainment, revealed that Behind The Scenes smashed five opening-weekend records, including the highest single-day gross ever recorded on Boxing Day, with ?129.5 million in one day. That announcement already hinted that something unusual was unfolding.
Reacting to the milestone, FilmOne described the moment as both surreal and communal, crediting audience loyalty for pushing the film to the top spot once again as the number-one movie of the weekend. And that sentiment feels accurate. This wasn’t just ticket sales; it was momentum.
What makes this achievement even more striking is that Behind The Scenes is Funke Akindele’s third film to cross the ?1 billion mark. Before now, there was A Tribe Called Judah, and then Everybody Loves Jenifa, a film that didn’t just open big, but went on to become the highest-grossing Nollywood film of all time. At this point, it’s no longer a fluke. It’s a pattern.
Part of Behind The Scenes’ success lies in strategy. The film enjoyed advanced screenings on December 10 and 11, quietly building curiosity and conversation before its nationwide release on December 12. By the time it officially hit cinemas, audiences already felt like they needed to see it.
Then there’s the cast. The film brings together a lineup that feels deliberately stacked: Scarlet Gomez, Iyabo Ojo, Destiny Etiko, Tobi Bakre, Uche Montana, and several others. Familiar faces, strong fan bases, and performances that kept word-of-mouth alive long after opening weekend.
Still, beyond timing and casting, there’s something else at work here. Funke Akindele understands Nigerian audiences. Their humour, their pacing, their emotional buttons. She doesn’t guess, she calculates, experiments, listens, and refines. That understanding has slowly turned into box-office dominance.
Behind The Scenes crossing ?1.77 billion isn’t just another headline; it’s confirmation. Funke Akindele has moved from being a successful actress to becoming one of the most reliable commercial forces Nollywood has ever produced. Three-billion-naira films don’t happen by luck. They happen when storytelling, business sense, and audience trust align.
And right now, that alignment seems firmly in her hands.
Popular Nigerian music stars, Adekunle Kosoko, widely known as Adekunle Gold, and his wife, Simi, have become parents again this time to twins.
The award-winning singer shared the joyful update on his Snapchat story on Wednesday, confirming the expansion of their family.
“Asked God for another child and he blessed me double,” she wrote.
While the couple has not yet disclosed the gender of the newborns, the announcement has sparked an outpouring of warm wishes from admirers, fellow celebrities, and industry colleagues.
Speculation had intensified in December when Simi posted a video on Instagram accompanied by the caption, “From my baby, for my babies.”
The clip showed her with a growing baby bump, fueling anticipation that another child was on the way.
Their latest blessings arrive just weeks after Simi highlighted a scene from Adekunle Gold’s newly released music video, “My Love is the Same,” further stirring excitement among fans.
The Tide Entertainment reports that Adekunle Gold and Simi who tied the knot in 2019 after a long history of friendship and musical synergy remain one of Nigeria’s most admired entertainment power couples. Both artistes were once signed to X3M Music before soaring into mainstream acclaim.
The pair welcomed their first child, Adejare Kosoko, fondly called Deja, in May 2020.
After closing out 2025 with the release of “Praise the Lord” featuring Magnito, Jesse Flames enters the new year with renewed clarity and purpose, continuing to build a body of work rooted in intention rather than noise. In a moment where Afrobeats is moving faster and louder than ever, his approach remains measured and deliberate, prioritizing meaning, craft, and longevity over momentary attention. The official music video arrives January 10.
Following the momentum of his breakout single “FLEX,” “Praise the Lord” represents a shift from celebration to grounding. Reflective and soulful, the record centers gratitude, growth, and perspective, capturing a quieter confidence that resonates beyond a single moment.
“This song is about recognizing the full picture,” Jesse shares. “The work people see and the work they don’t. The lessons, the setbacks, the growth.”
The collaboration with Magnito, a respected voice in Nigerian hip hop known for his sharp lyricism and cultural authenticity, adds depth and weight to the record, reinforcing its themes of resilience, faith, and self reflection.
Released in December at the height of Detty December, “Praise the Lord” became a natural soundtrack for both celebration and reflection as the year came to a close. With the video arriving in January, the record takes on new meaning, opening the year as a tone setter rather than a reset.
Born in the United States, raised in Festac, Lagos, and now based in London, Jesse Flames brings a global perspective to his sound, blending Afrobeats, hip hop, and melodic soul into something sleek and intentional. His music reflects lived experience and cultural nuance rather than trend chasing.
The Tide Entertainment reports that with over 11 million streams, performances at O2 Brixton Academy and OVO Arena Wembley, and coverage from The Guardian and Business Post Nigeria, Jesse’s rise has been steady and self made. Looking ahead to 2026 and 2027, he is preparing for collaborations with Ice Prince, M.I Abaga, and Smurlee.
“Praise the Lord” ft. Magnito is available now on all streaming platforms.
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