Business
Facebook To Buy Instagram For $1bn
Facebook will pay $1 billion in cash and stock for Instagram, a two-year old photo-sharing application developer, in its largest-ever acquisition just months before the No. 1 social media website is expected to go public.
The price was stunning for an apps-maker without any significant revenue, even when measured by the lofty standards of Silicon Valley, where startup valuations have soared in recent years.
It highlights the rising stakes in the social networking market in which services such as Facebook need to constantly excite consumers with new features and mobile applications. By acquiring Instagram – in a deal announced days after the startup closed a funding round that valued it at $500 million – Facebook may also have sought to absorb a potential rival or at least prevent it from falling into the hands of a major competitor like Twitter or Google Inc.
“Anytime you see a social platform that’s growing that quickly, that’s got to be cause to be nervous,” said Paul Buchheit, a partner at the start-up incubator program Y Combinator and a co-founder of FriendFeed, which Facebook acquired in 2009. “It would be better to have bought Twitter at this stage,” he said of Facebook. “So if you’re thinking this could be the next Twitter, it could be a smart thing to do.”
The Instagram application, which allows users to add filters and effects to pictures taken on their iPhone and Android devices and to share those photos with their friends, has gained about 30 million users since it launched in January 2011.
Instagram says that as of the end of 2011, its users had uploaded some 400 million photos or about 60 pix per second, suggesting the sort of activity that Facebook seeks as it tries to wring revenue from mobile devices. Instagram launched its Android app just last week, garnering more than one million downloads already.
As Instagram’s popularity has shot up in recent months, the company’s leadership has mulled possible strategies to expand the service into a fully featured social network – much like a photo-driven, stripped-down version of Facebook, Twitter, or even Path, a company insider said. Instagram is “a property that would have been amazingly valuable to not just Facebook, certainly Twitter was in the hunt as well,” said Lou Kerner, founder of the Social Internet Fund. “I’m sure Google was interested as well. So to some degree an acquisition like this is both offensive and defensive. It would be a highly leveragable asset for anybody who wanted to compete against Facebook.”
Instagram, with roughly a dozen employees based in San Francisco, closed a $50 million funding round last week from investors including Sequoia Capital and Greylock Partners, according to a source familiar with the matter.
Kenya made it a clean sweep at the Berlin Marathon with Sabastian Sawe winning the men’s race and Rosemary Wanjiru triumphing in the women’s.
Sawe finished in two hours, two minutes and 16 seconds to make it three wins in his first three marathons.
The 30-year-old, who was victorious at this year’s London Marathon, set a sizzling pace as he left the field behind and ran much of the race surrounded only by his pacesetters.
Japan’s Akasaki Akira came second after a powerful latter half of the race, finishing almost four minutes behind Sawe, while Ethiopia’s Chimdessa Debele followed in third.
“I did my best and I am happy for this performance,” said Sawe.
“I am so happy for this year. I felt well but you cannot change the weather. Next year will be better.”
Sawe had Kelvin Kiptum’s 2023 world record of 2:00:35 in his sights when he reached halfway in 1:00:12, but faded towards the end.
In the women’s race, Wanjiru sped away from the lead pack after 25 kilometers before finishing in 2:21:05.
Ethiopia’s Dera Dida followed three seconds behind Wanjiru, with Azmera Gebru, also of Ethiopia, coming third in 2:21:29.
Wanjiru’s time was 12 minutes slower than compatriot Ruth Chepng’etich’s world record of 2:09:56, which she set in Chicago in 2024.
