Smirnoff Premium Spirit Drink is on course to become a house hold name this year as the producers plan to bring unique experience to the brand’s consumers in most cities in the country.

The Smirnoff Brand Manager, Mr Amaechi Kobi who stated this at a midnight circus organized by makers of Smirnoff Premium Spirit drink in Port Harcourt said they wanted something unique, unusual and different for its consumers as never before.

Okobi said the objectives of the mid-night circus which started in Lagos, Calabar and Port Harcourt cities were to give consumers of Smirnoff premium spirit the good feel of uniqueness which Smirnoff is known for.

According to him, we are learning an unforgettable experience on our consumers in the hope that their love for the brand will remain strong.

He however advised consumers of the brand to always drink responsibly, adding that they wanted people in Port Harcourt and Rivers State at large to have a great time.

DJJimmy Jatt was on hand at the ‘party, dishing out scintillating tunes that held the crowd spell bound. His electrifying mixes added the desired jives to the already exciting atmosphere. Also, the winner of the Port Harcourt Smirnoff DJ Search competition DJ Bombay, showcased why he is Port-Harcourt’s DJ champion as he put up a spectacular performance.

Smirnoff Midnight Circus Ringmaster Ikechukwu, one of Nigeria’s foremost rapper of the scalade fame was also on hand to entertain and engage the crowd. The party however got an interesting twist when one of the male guests proposed to his long time female friend who promptly accepted in front of a cheering crowd.

The party provided guests the rare opportunity to interact with the stilt walkers, clowns, dwarves, lions in cages and the ever glamorous Smirnoff girls in their stunning costumes, while the circus feel was further heightened with the distribution of circus gifts such as face masks, cat tails, circus hats, pop noses among others to be worn by guests. While the guests enjoyed their favourite Smirnoff drinks, they were encouraged to drink responsibly and also sign on the “Drink Responsibly Signature Wall,” which, according to Okobi, is one special form of Social Responsibility which the Diageo Brand advocates.

“Responsible drinking is one thing we hold dear as a brand. We are mindful and advocate enjoying drinks in moderation. So if you have attended any of our parties, you will find that water is served at regular intervals to people while they enjoy their drinks. As you heard the ringmaster said: drink responsibly, do not drink and drive and know your limit” Okobi said.

The Smirnoff Midnight Circus, according to our reporter, truly lived up to its billing of re- defining nightlife experiences across Nigeria and will for a long time remain in the memories of guests who attended the event.