Business
FAO To Launch Anti-Hunger Advocacy Project
To create a global movement to ensure food for all, the Food and Agriculture Organisation (FAO) is to launch an ambitious anti-hunger advocacy project, a statement by the UN agency said on Friday.
Known as “The 1billion hungry project”, the initiative would give people the chance to express their disgust that in the 21st century, more than one billion people still do not get enough to eat’’.
The statement, made available to newsmen in Abuja, said a whistle would be used as a campaign icon and an innovative online petition as a campaigning tool.
“The project has been made possible by the “pro bono” help of the advertising company McCann Erickson, the billboard and display company IGP Decaux, the FilmMaster production company, the European Professional Football Leagues, and a growing list of civil society partners,” the statement said.
The project is scheduled for launch on May 11 at the FAO headquarters in Rome.
According to the statement, internationally known personalities from the arts and sporting world, including Senegalese-born Manchester City midfielder Patrick Vieira, Olympic gold medalist Fencer Valentina Vezzali, U.S. track and field legend Carl Lewis, and FAO Director-General Jacques Diouf are expected to attend.
It identified other celebrities who had lent their support to the campaign as award-winning British actor Jeremy Irons and European Premier League footballer, Raul Gonzalez of Real Madrid.
The list also includes João Moutinho of Sporting de Lisboa, Gary Neville of Manchester United, Luca Toni of Roma and René Adler of Bayer Leverkusen, adding that their unique contributions will also be unveiled at the “1billion hungry project” launch.