Business
APCON Moves Against Unwholesome Advertisements
The Advertising Practitioners Council of Nigeria (APCON), said it has set up a task force that would ensure that ‘unwholesome and unapproved’ advertisements were not placed in the media.
The APCON spokesperson, Mr Joe Onuorah, made this known in a statement in Lagos, Thursday.
He said that, the move which had been carried out in Abuja, Minna, Jos, Kastina, Ilorin, Onitsha and Nnewi, would be extended to other cities in Nigeria.
The APCON spokesperson, said outdoor advertisements that do not satisfy the regulation requiring advertisements to be submitted for vetting and approval by the Advertising Standards Panel (ASP) would be rejected.
“The exercise also involves enlightening advertisers, media owners and the public on the regulatory responsibilities of APCON as well as on the purpose and procedures for compliance with advertising regulations.
“Incidences of indiscriminate exposure of advertisements, some of which contain misleading and unwholesome messages, have caused APCON serious concern.
“These unprofessional conducts have been traced mainly to persons and organisations that are not licensed to practice advertising in Nigeria.
“A large percentage of the advertisements targeted in the exercise are first party advertisements usually produced and displayed by business owners without the use of advertising professionals’’, he said.
Onuorah, said the enforcement measure was necessary to checkmate the rising incidences of fraudulent and offending advertisements.
“The advertisements typically employ graphic designs, images and messaging which attract, persuade or invite patronage for the businesses advertised.
Some of them make claims requiring substantiation.
“The exercises do not affect regular business signages which are typically identification or informational signs without persuasive illustrations and claims.
“The task force is one of the measures to stem misleading, deceitful, offensive and other forms of spurious messages and protect members of the public from such harmful acts.
“The exercise compliments the council’s routine monitoring and enforcement undertaken by its various zonal and liaison offices across the country’’, Onuorah said.
Onuorah, however, restated APCON’s commitment to ensuring positive use of advertisements and economic benefits.
“APCON is committed to ensuring responsible advertising and use of advertising communication to positively impact the economy and society rather than take undue advantage of consumers, disparage competitors or offend members of the public’’, he said.
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Sugar Tax ‘ll Threaten Manufacturing Sector, Says CPPE
In a statement, the Chief Executive Officer, CPPE, Muda Yusuf, said while public health concerns such as diabetes and cardiovascular diseases deserve attention, imposing an additional sugar-specific tax was economically risky and poorly suited to Nigeria’s current realities of high inflation, weak consumer purchasing power and rising production costs.
According to him, manufacturers in the non-alcoholic beverage segment are already facing heavy fiscal and cost pressures.
“The proposition of a sugar-specific tax is misplaced, economically risky, and weakly supported by empirical evidence, especially when viewed against Nigeria’s prevailing structural and macroeconomic realities.
The CPPE boss noted that retail prices of many non-alcoholic beverages have risen by about 50 per cent over the past two years, even without the introduction of new taxes, further squeezing consumers.
Yusuf further expressed reservation on the effectiveness of sugar taxes in addressing the root causes of non-communicable diseases in Nigeria.
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