Sports
Guinness Promo Makes Sports’ Lovers Millionaires
About ten football lovers and Guinness consumers have won cash prizes of one million naira each in the ongoing promo at the successful launch of Guinness’ Every Minute Made of Black 2.0 Promo.
The promo which was launched on October 1 last year, has gained almost 600,000 massive participation from football lovers nationwide. 443,608 participants have won instant free airtime while 2,496 Guinness consumers won N1, 000 free airtime.
The Brand Guinness Senior Brand Manager, Mr. Kunle Faloye, said it is the organisation’s joy that her consumers not only watch the English Premier League (EPL), but also have a stake in the game and the chance to win great prizes.
According to him,’’ Guinness will continue to boldly take centre stage on and off football viewing occasions; and we have proved this through her partnership with DSTV by broadcasting all the excitement and fun that the EPL brings among football fans across Nigeria.”
Faloye revealed that Guinness Every Minute Made of Black is not just an ordinary promotion but has given millions of Nigerians the chance to get more involved with their favourite team matches, look forward to some exciting football moments, whilst also winning some incredible prizes.
“So far, we have had massive engagement from our consumers at home, bars and football viewing centres nationwide,” he added.
Speaking further on the football promotion, Marketing Manager, Guinness, Uche Onwudiwe, affirmed that the promo has indeed produced 10 MatchDay Millionaires from the weekly grand draw, where two people share N2,000,000 cash reward every match weekend; that is N1,000, 000 cash per person.
While commenting on how to participate in the promo, Onwudiwe said, “Winning in the promo is so easy, consumers are expected to find their minute and code under the crown cork of all Guinness promotional bottles. Then text the code plus selected team’s name to 1759, if the minute under the crown matches the minute a goal is scored by the selected team, then the participant will win N1000 airtime instantly and also qualifies for a weekly draw of N1,000,000.”
Another twist to the football promotion was the celebration of some winners in Abuja on 5th November, 2016, where Ex-Internationals; Jonathan Akpoborie, Coach Samson Siasia, and sport analyst Arafat Aliu treated some of the winners to a football viewing experience truly made of black. The winners not only won N1,000,000 cash prize, but also had the opportunity to meet their adored football greats.
Speaking after receiving his cash prize from Coach Samson Siasia in Abuja, Kurdor Nantim, one of the Guinness MatchDay Millionaires couldn’t express his joy winning in the promotion, and also having the opportunity to meet football legends he respected a lot. In his own words, “I was sceptical and couldn’t believe that I won for real in Guinness football promotion when I was called, but here I am now a millionaire, kudos to Guinness for rewarding my passion for football.”
It would be recalled that Guinness EPL football promo is the first of its kind football promotion in Nigeria. It is a unique consumer promotion that is tied to the EPL, where football lovers have the rare opportunity of being rewarded for every goal scored within every match during the season.
The Bayelsa State government, yesterday, announced that the marathon will be held on Saturday, April 4, 2026.
The inaugural race is owned by the Bayelsa State Government and will be organised by Nilayo Sports Management Limited, a sports management company.
Under the theme “The Reveal,” the race represents a bold unveiling of Bayelsa’s immense human and cultural potential to the international community, inviting the world to witness the resilience, grit, and talent rooted in the heart of the Niger Delta.
According to the organisers, the race will be flagged off at 9:30 a.m., at the Opolo Roundabout, guiding participants through a carefully designed 10-kilometre route that highlights the scenic beauty and vibrant atmosphere of Yenagoa.
The course will culminate at Peace Park Square, where athletes will cross the finish line into a grand celebration of endurance, unity, and community spirit.
To elevate the experience for runners and spectators alike, the finish venue will host a high-energy post-race concert featuring performances from top A-list artistes, blending sport and entertainment in a festival-style atmosphere.
The organisers directed all registered participants to collect their race bibs and kits at the designated Peace Park Square between March 30 and April 3, 2026, from 9:00 a.m. to 4:00 p.m. daily.
The race, according to them, is currently on track for World Athletics accreditation, underscoring the commitment of both the Bayelsa State Government and Nilayo Sports Management Limited to delivering an event that meets the highest global standards.
The Director General of the National Sports Commission (NSC), Bukola Olopade, on Friday continued the Commission’s nationwide appreciation tour with a visit to Abeokuta, where outstanding junior athlete, Majekodunmi Afusat Bisola, was presented with a cheque of N3 million.
The presentation forms part of the NSC’s initiative to recognise and reward exceptional junior athletes who distinguished themselves in 2025 and contributed significantly to Nigeria’s medal haul.
Majekodunmi delivered an impressive run of performances on the track. At the last edition of the National Sports Festival, she stormed to gold in the 400m and the 4x400m relay. She replicated the double triumph at the Confederation of African Athletics (CAA) Junior Championship, in Abeokuta, before emerging as one of the standout stars at the African Youth Games in Luanda, Angola.
Speaking during the presentation, Olopade explained that the Commission deemed it necessary to extend financial appreciation to grassroots athletes after elite performers had earlier received grants running into thousands of dollars.
“A few weeks ago, after paying grants to our elite athletes, we agreed tthere was a need to also appreciate these young, budding talents who made Nigeria proud last year,” he said.
He disclosed that of the 376 medals recorded by Nigerian athletes in 2025, more than 200 were won by grassroots talents, underscoring the importance of sustained investment in youth development.