Sports
Guinness Promo Makes Sports’ Lovers Millionaires
About ten football lovers and Guinness consumers have won cash prizes of one million naira each in the ongoing promo at the successful launch of Guinness’ Every Minute Made of Black 2.0 Promo.
The promo which was launched on October 1 last year, has gained almost 600,000 massive participation from football lovers nationwide. 443,608 participants have won instant free airtime while 2,496 Guinness consumers won N1, 000 free airtime.
The Brand Guinness Senior Brand Manager, Mr. Kunle Faloye, said it is the organisation’s joy that her consumers not only watch the English Premier League (EPL), but also have a stake in the game and the chance to win great prizes.
According to him,’’ Guinness will continue to boldly take centre stage on and off football viewing occasions; and we have proved this through her partnership with DSTV by broadcasting all the excitement and fun that the EPL brings among football fans across Nigeria.”
Faloye revealed that Guinness Every Minute Made of Black is not just an ordinary promotion but has given millions of Nigerians the chance to get more involved with their favourite team matches, look forward to some exciting football moments, whilst also winning some incredible prizes.
“So far, we have had massive engagement from our consumers at home, bars and football viewing centres nationwide,” he added.
Speaking further on the football promotion, Marketing Manager, Guinness, Uche Onwudiwe, affirmed that the promo has indeed produced 10 MatchDay Millionaires from the weekly grand draw, where two people share N2,000,000 cash reward every match weekend; that is N1,000, 000 cash per person.
While commenting on how to participate in the promo, Onwudiwe said, “Winning in the promo is so easy, consumers are expected to find their minute and code under the crown cork of all Guinness promotional bottles. Then text the code plus selected team’s name to 1759, if the minute under the crown matches the minute a goal is scored by the selected team, then the participant will win N1000 airtime instantly and also qualifies for a weekly draw of N1,000,000.”
Another twist to the football promotion was the celebration of some winners in Abuja on 5th November, 2016, where Ex-Internationals; Jonathan Akpoborie, Coach Samson Siasia, and sport analyst Arafat Aliu treated some of the winners to a football viewing experience truly made of black. The winners not only won N1,000,000 cash prize, but also had the opportunity to meet their adored football greats.
Speaking after receiving his cash prize from Coach Samson Siasia in Abuja, Kurdor Nantim, one of the Guinness MatchDay Millionaires couldn’t express his joy winning in the promotion, and also having the opportunity to meet football legends he respected a lot. In his own words, “I was sceptical and couldn’t believe that I won for real in Guinness football promotion when I was called, but here I am now a millionaire, kudos to Guinness for rewarding my passion for football.”
It would be recalled that Guinness EPL football promo is the first of its kind football promotion in Nigeria. It is a unique consumer promotion that is tied to the EPL, where football lovers have the rare opportunity of being rewarded for every goal scored within every match during the season.
Port Harcourt the capital city of Rivers State will be at the centre stage in Nigeria as Port Harcourt Arsenal Community will hold her maiden edition of Football Fans Fiesta (FFF).
The Fiesta scheduled to hold on the 13th December, 2025, at Eddiz wine bar GRA, promises to be all football fans carnival in the State , as there will be a lot of fanfares.
The Coordinator of Port Harcourt Arsenal Community (PHAC), Ugochukwu Oputa has said that the forthcoming Football Fans Fiesta was basically to promote peace, unity and love among football fans in irrespective of the cub.
He stated that sports is a catalyst to bring peace, love and Unity in any given society, hence the occasion was initiated.
Oputa said this in an interview with sports journalists in Port Harcourt yesterday, saying that arrangements are on top gear for a successful programme.
” This event is for all football fans irrespective of your club. It is basically to promote peace, love and Unity among fans.
“It is like stating the obvious that football is the catalyst of peace and unity in the world. So the Port Harcourt Arsenal Community want to use this avenue to bring people together and foster friendship.
“There is no gate fee, but it is expected to put on jersey of your club as to make the event look unique” Oputa said.
The Coordinator used the forum to advice football fans in the world to love one another, and equally urged fans that will attend the occasion to be of good conduct and behaviour.
Tonye Orabere
Consistent with its project execution routine, Dunamis-Icon Limited, Project Consultants of the Niger Delta Games, has concluded the first phase of physical inspection and evaluation of facilities for the event, 24 hours after the presentation of the hosting right to Edo State was performed.
The project management team was guided round select facilty locations in Benin City by Desmond Amadin Enabulele, Executive Chairman of the Edo State Sports Commission, and the team leader, Sir Itiako Ikpokpo expressed satisfaction with the sports infrastructure assets of the host.
“Edo is a ready-made choice based on all the factors that are necessary to host this kind of big event. We are expecting over 3000 athletes coaches, alongside journalists and technical officials, with an approximate number of people outside spectators in the range of 5000. So, we need facilities that work for the games itself”, Ikpokpo explained.
He commended the Edo State Government for the good state of facilities at the Samuel Ogbemudia Stadium, and promised that the state will be assisted with the renovation of some of the facilities as may be necessary to ensure good competition experience for the athletes.
“I have been to the iconic Ogbe Stadium and must commend the Edo State Government for maintaining the facilities there. We are also considering taking some events to the University of Benin, so that people in that part of the city can also feel and enjoy the fun. Where need be, we will also see how to assist the state and the University of Benin to add value to some of the sporting facilities”.
Dunamis Icon Limited is the franchise rights owner to the games conceived and designed to provide a platform for unity and integration, and identifying and grooming talented youths from the region into national and international stars.
The NDDC as the flagship interventionist agency for the nine states that make up the region, is the prime sponsor of the games as part of their strategic focus on youth engagement and human capital development.
The inspection tour began at the Samuel Ogbemudia Stadium, after a brief meeting with Enabulele and the Sports Commission team at his office.
Areas inspected include the stadium’s main bowl, the tartan track, the state box, the VIP lounges and other key areas like the ceremonial room, the media studio and other indoor facilities.
Other facility locations assessed are the Wire Road Sports Centre being listed to host basketball and volleyball games, the University of Benin Sports Complex, and the Etete Sports Centre.
In the entourage of Dunamis-Icon were the Project Director, Mr Fred Edoreh; Director of Facilities and Equipment, Dr Emmanuel Ochuko Igbigbisie; the head of Communications, Harry Iwuala; Head of Transport and Logistics, Israel Umueri Afoke. Others are Theresa Ineke, Head of Secretariat, Godwin Enakhena, the Head of Scouting, Mr. Edi Lawani, the Head of Culture Affairs and Entertainment and Elder Siegha Porbeni of the Technical Department.
The Edo Sports Commission Chairman was also supported by Hon. Frank Ilaboya and Mrs Sabina Chikere, Executive Directors, with Mr Baldwin Bazuaye (MON) also in the company.
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