Business
Firm Identifies Operational Challenges, Assures Quality Products
The Chief Operating Officer, Classic Beverages Nigerian Limited (CBNL) producers of La Casera soft drink Mr. Prahlad Gangadharam, has said that power, bad roads and lack of Infrastructure have been the Major problems of Manufacturers in Nigeria.
Gangadharam who stated this last week during the launch of the new “ice feel” bottle in Port Harcourt.
The company Executive noted that the firm was committed to providing world class products to its consumers, assured that classic Berverages Nigerian Limited (CBNL) will continue to inest heavily in technology to improve production.
He disclosed that the firm which has become a house hold nonce in fruit drink have acquired state of the art production line for La Casera.
According to him, “We have the latest new technology in our company. The equipment is one of the best in the world and there are only two of such machines in the whole of African continent. One in Nigeria and the other in South Africa”.
Gangadharam however noted that CBNL has been giving back to the society by supporting various public functions and events in different ways.
“Miss La Casera pageant which started five years ago is a notable platform through which the company is reaching out and giving back to the society,” he said.
Te sales Regional manager Port Harcourt Mr. Sunil Singh assured the trade partner of the company’s commitment to support the trade partners through aggressive marketing communication plan to help them increase sales and turn over while also making adequate point of sales and marketing materials available to them.
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