Sports
Why Budweiser Brought Terry, Carlos To Nigeria – Adedeji
Marketing Director, International Breweries Plc., Tolulope Adedeji, in this interview with newsmen talks about Nigerians’ passion for football and the global impacts of Budweiser Game of Kings, among other sundry issues
Budweiser, the official beer sponsor of the Premier League and Spanish La Liga, understands the love for football by all Nigerians. Football is one of Nigerian’s strongest passions. The love for football goes beyond watching matches to the banter that connects consumers online and offline.
According to Adedeji, every fan believes they know what’s best for their team and always have something to say about managers and coaches’ decisions. The Budweiser Game of Kings aimed to create a unique experience for consumers.
She noted that consumers get to have a say on what happens on the pitch by being the team managers of Kings FC captained by John Terry and Kings FC, captained by Roberto Carlos. And for the first time, both international players played alongside Nigerian Professional Football League players.
As the official beer of the Premier League and Spanish La Liga, the aim was to bring two international football greats from the Premier League and La Liga. And after months of research among football fans in Nigeria, we identified John Terry and Roberto Carlos as two international players who have impacted the Nigerian players and fans over the years and they both formed the perfect duo for the campaign.
She explained that the idea by Budweiser was to use the opportunity to put the Nigerian professional league under the spotlight. We decided to partner with the Nigerian Professional League. Allow our very own professional league players to play alongside the international legends on the same pitch.
She said that the campaign was successful beyond our expectations. Budweiser gained massive media attention and every football lover was excited to be a part of the campaign. Several fans were at the stadium and millions watched the match from their homes on television. The match was broadcast across NTA Network, STV Network and SuperSport Channels on GoTV and DStv. Others also watched online on YouTube and other Budweiser social media platforms.
Budweiser created a first of its kind experience for the Nigerian professional league players and fans with a series of events that they will live to remember for a long time.
“As the official beer of the FIFA World Cup, Premier League and Spanish La Liga, Budweiser’s commitment to creating unique football experiences in Nigeria remains intact and, we are planning something even bigger for the World Cup year in 2022.
“Consumers interested in becoming managers were required to look under the crown cork of Budweiser for the unique code that gives them a chance to participate in the draw to become managers. Successful consumers selected from the draws received invites to audition for the manager position,” she said.
”The audition panel consisted of officials from the National Professional League organising committee. The audition panel, therefore, conducted the interviews to determine the managers.
“Budweiser is committed to consistently bringing consumers new and exciting experiences. To stay in touch, I will suggest you follow our social media pages @BudweiserNigeria.
“Football is one of the platforms that unite the world, and it is a strong passion point of Nigerian consumers. Budweiser is therefore committed to bringing consumers elevated experiences and joy.” She concluded.
Sports
Inter Best Juventus To Maintain Serie A Lead
Andrea Cambiaso scored at both ends during the first half of Saturday’s Derby d’Italia, before Pierre Kalulu’s red card forced Juventus to play the entire second half a man light.
Substitute Francesco Pio Esposito got Inter back in front with a bullet header, then Manuel Locatelli’s pinpoint finish looked to have salvaged a point for the Bianconeri, before Zielinski struck on the cusp of stoppage time.
Juventus made the brighter start, but they were masters of their own downfall in the 17th minute, when Cambiaso deflected Luis Henrique’s cross beyond Michele Di Gregorio.
Cambiaso atoned within nine minutes, catching Henrique on his heels when Weston McKennie’s cross squirmed through to the back post and applying a side-footed finish.
But after Bremer cleared Zielinski’s dinked effort off the line, Juve’s hopes were damaged when Kalulu received his second yellow card for a 42nd-minute pull on Alessandro Bastoni, though the Inter centre-back appeared to go down theatrically.
Di Gregorio made a remarkable stop to thwart Hakan Calhanoglu, but as Juventus dropped ever deeper, they were punished when substitute Esposito guided Federico Dimarco’s searching cross into the far corner with 76 minutes on the clock.
It looked like Inter would have to settle for a point when Locatelli whipped a wonderful finish into the bottom-left corner in the 83rd minute, but Zielinski had the final say as his 20-yard drive fizzed through Locatelli’s legs and beat Di Gregorio.
Sports
Szoboszlai’s Real Madrid Dream Sparks Concern At Liverpool
A cloud of uncertainty has settled over Liverpool after comments from Hungary head coach Marco Rossi reignited speculation about Dominik Szoboszlai and Real Madrid.
Rossi, who has worked closely with Szoboszlai since his teenage years, revealed that the midfielder’s lifelong ambition is to play for the Spanish giants.
“Because of the very close and direct relationship I’ve had with Dominik since he was a child, Real Madrid has always been his dream,” Rossi said.
For a Liverpool side building around Szoboszlai as a centerpiece of Arne Slot’s project, those words landed hard.
Within hours of Rossi’s remarks, Szoboszlai interacted on social media with two Real Madrid players, applauding posts from Vinicius Junior and Trent Alexander-Arnold following Madrid’s win over Real Sociedad.
His reaction to Vinicius’ post drew particular attention. The exchange with Alexander-Arnold, his former Liverpool teammate, was seen as less surprising.
Still, in the hyper-connected world of elite soccer, even a digital thumbs-up can carry weight. On Merseyside, fans and pundits quickly began dissecting the meaning behind the interactions.
Szoboszlai, Hungary’s captain, has become one of Liverpool’s most influential players. That status is precisely why Rossi’s comments triggered such an intense reaction in England.
The midfielder had just delivered on the field as well, scoring in Liverpool’s 3-0 FA Cup fourth-round victory over Brighton & Hove Albion at Anfield.
After the match, Mohamed Salah heaped praise on his teammate, calling Szoboszlai “the best player in the world.” Slot struck a slightly more measured tone but echoed the sentiment.
“I think there are many elite players in the world, but I definitely agree with Mo that he is one of them,” Slot said. “He is very important for us.”
Szoboszlai is under contract at Liverpool through 2028. However, the club is reportedly eager to open extension talks in the coming months to secure his long-term future.
The player himself addressed the situation recently with notable candor.
“There’s nothing yet, to be honest. Nothing from now on. It’s not in my hands. That’s how it works,” he said. “There’s no progress, but if the right offer comes, we’ll see.”
He was equally clear about his affection for Liverpool.
“We’ll see what happens. Hopefully everyone will be happy in the end. Of course I want to stay. I like the city, I like the club, I like playing with these guys. I love Anfield, I love the fans. Let’s see what the future brings. It’s not my fault. I’d love to stay. We’ll see.”
Inter’s dramatic victory boosted their lead over rivals AC Milan to eight points, ahead of the Rossoneri hosting Como on Wednesday. Juventus, meanwhile, could drop out of the top four as Roma visited Napoli last night.
The last four Serie A matches between Inter and Juventus have produced a total of 21 goals (an average of 5.25 per game), compared to just nine in the previous six (1.5 per game).
Cambiaso became the first player in Derby d’Italia history to score and put through his own net in the same match between these old rivals, but it was Zielinski’s fifth Serie A goal of the season that proved decisive.
Inter will argue they were deserved victors after amassing 21 shots and 1.88 expected goals (xG), while Luciano Spalletti’s visitors mustered 10 shots and 0.92 xG – though the Bianconeri actually attempted six of their shots while down a man in the second half.
Sports
Wolves Beat Man Utd Conquerors
Premier League strugglers Wolves overcame resolute Grimsby Town in challenging conditions at Blundell Park to reach the FA Cup fifth round at the expense of the side that eliminated Manchester United in the last round.
Santiago Bueno scored from Wolves’ only shot on target with an hour played, diverting Joao Gomes’ cross past goalkeeper Jackson Smith with his thigh to end the League Two club’s resistance.
Unrelenting rainfall caused heavy ground underfoot and one penalty area in particular- that of Grimsby’s Smith in the first half – was already a quagmire before kick-off.
Charles Vernam shot narrowly wide from the edge of the box with just 43 seconds on the clock as Grimsby sought to catch their top-flight visitors cold.
Wolves had to wait until the 17th minute for their first opportunity of note, forward Tolu Arokodare firing over with a first-time attempt.
The white paint of the pitch markings soon blended and blurred with the mud as the surface rapidly deteriorated, and both sides struggled to stitch together cohesive attacks as passes travelled unpredictably across the sodden ground.
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