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Why Budweiser Brought Terry, Carlos To Nigeria – Adedeji

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Marketing Director, International Breweries Plc., Tolulope Adedeji, in this interview with newsmen talks about Nigerians’ passion for football and the global impacts of Budweiser Game of Kings, among other sundry issues
Budweiser, the official beer sponsor of the Premier League and Spanish La Liga, understands the love for football by all Nigerians. Football is one of Nigerian’s strongest passions. The love for football goes beyond watching matches to the banter that connects consumers online and offline.
According to Adedeji, every fan believes they know what’s best for their team and always have something to say about managers and coaches’ decisions. The Budweiser Game of Kings aimed to create a unique experience for consumers.
She noted that consumers get to have a say on what happens on the pitch by being the team managers of Kings FC captained by John Terry and Kings FC, captained by Roberto Carlos. And for the first time, both international players played alongside Nigerian Professional Football League players.
As the official beer of the Premier League and Spanish La Liga, the aim was to bring two international football greats from the Premier League and La Liga. And after months of research among football fans in Nigeria, we identified John Terry and Roberto Carlos as two international players who have impacted the Nigerian players and fans over the years and they both formed the perfect duo for the campaign.
She explained that the idea by Budweiser was to use the opportunity to put the Nigerian professional league under the spotlight. We decided to partner with the Nigerian Professional League. Allow our very own professional league players to play alongside the international legends on the same pitch.
She said that the campaign was successful beyond our expectations. Budweiser gained massive media attention and every football lover was excited to be a part of the campaign. Several fans were at the stadium and millions watched the match from their homes on television. The match was broadcast across NTA Network, STV Network and SuperSport Channels on GoTV and DStv. Others also watched online on YouTube and other Budweiser social media platforms.
Budweiser created a first of its kind experience for the Nigerian professional league players and fans with a series of events that they will live to remember for a long time.
“As the official beer of the FIFA World Cup, Premier League and Spanish La Liga, Budweiser’s commitment to creating unique football experiences in Nigeria remains intact and, we are planning something even bigger for the World Cup year in 2022.
“Consumers interested in becoming managers were required to look under the crown cork of Budweiser for the unique code that gives them a chance to participate in the draw to become managers. Successful consumers selected from the draws received invites to audition for the manager position,” she said.
”The audition panel consisted of officials from the National Professional League organising committee. The audition panel, therefore, conducted the interviews to determine the managers.
“Budweiser is committed to consistently bringing consumers new and exciting experiences. To stay in touch, I will suggest you follow our social media pages @BudweiserNigeria.
“Football is one of the platforms that unite the world, and it is a strong passion point of Nigerian consumers. Budweiser is therefore committed to bringing consumers elevated experiences and joy.” She concluded.

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… As Coach Expresses Optimism To Qualify For 2026 W’Cup

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Newly appointed Super Eagles coach Finidi George has set his sights firmly on securing qualification for the 2026 World Cup, demanding unwavering commitment from his top players as the team aims to get their faltering qualifying campaign back on track.
Unveiled to the media in Abuja on Monday, Finidi, who succeeded the outgoing Portuguese coach Jose Peseiro, wasted no time in laying out his immediate priorities, two crucial 2026 World Cup qualifiers against South Africa and Benin early next month.
“Nigeria comes first, that’s what I expect from every player I invite. You have to be playing in your club, and you must have the commitment,” Finidi told reporters on Monday.
Recognising the importance of a strong start, the former Ajax winger emphasised the significance of the upcoming clash against South Africa.
“The first targets are to qualify for the World Cup and AFCON (Africa Cup of Nations), and a win over South Africa will set the tone.”
Nigeria currently finds itself in third place in their qualifying group, with just two points from as many games, while South Africa sits second with three points.
Finidi, who has signed a year’s contract with an option for an additional year, acknowledged the immense pressure that comes with leading the national team of a country with over 200 million people.
However, he exuded confidence in his ability to withstand the scrutiny, stating, “I have a tough skin.”
While his salary remains undisclosed, the 53-year-old coach expressed a willingness to prioritise performance over immediate financial rewards.
“The salary is good enough for me, it’s not as much as that of (Jose) Peseiro.
“Money is good, but if you add value to what you do, the money will come. Then they can come and ask ‘Coach, how much do you want?” Finidi said.

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I’m Not Under Pressure, I’ve Tough Skin – Finidi

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New Super Eagles Coach, Finidi George, has underlined that the word pressure is not in his dictionary and appealed for support from key stakeholders including the media.
Speaking after his unveiling yesterday in Abuja, the former Enyimba of Aba coach said; “In life you cannot be afraid. As you see me here, I am a quiet person but I’m not afraid of anything. The worst you can get in football is not getting the result, the best you can get is winning all the time, and I will try my best to make sure that the team functions properly and we start winning games.”
On whether is under pressure to justify his appointment, the coach stressed; “Pressure, I don’t think I have it. I have that tough skin and I want to plead you guys, the media we need your support.
“What is in the contract is boldly written, what the NFF wants and Nigeria in general, but for me personally my first target is to make sure we are in line to qualify for the World Cup. AFCON qualifiers definitely will be coming up soon, but the major step for me is these two games that we have.
“If we can win against South Africa and Benin, we will set the tone.”
During the unveiling ceremony, the NFF confirmed that ex-Super Eagles striker; Daniel Amokachi and Abiden Baruwa will be the assistant coach and goalkeeper coach respectively.
The first assignment for Finidi, who won the Champions League with Ajax in 1995, is to qualify for the 2026 World Cup.

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Amusan Becomes World’s Fastest Woman, Sets New Track Record

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Nigerian sprint icon Tobi Amusan has become the world’s fastest woman in the women’s 100m hurdles after running a world-leading 12.40 seconds.
In a thrilling race, the world record holder secured the victory, leaving behind Danielle Williams, the world champion, who clocked her best time of the season at 12.46 seconds. Following closely was American Christina Clemons, claiming the third spot with a time of 12.54 seconds.
This triumph means the Nigerian athlete has now claimed the top spot globally, surpassing American Tonea Marshall’s previous record of 12.42 seconds set in late April.
Tobi Amusan’s impressive win arrives just two months before the Paris 2024 Olympics, setting the stage for an exciting competition ahead.
John Enoh, the minister of sports development, on his X handle congratulated Amusan over the feat.
Take your flowers Tobi Amusan, you stormed to an emphatic win in the women’s 100m hurdles at the Jamaica Athletics Invitational, clocking a time of 12.40s (0.9), a World Lead time!
You defeated World Champion Danielle Williams, who came 2nd in 12.46s, while Christina Clemons.
“Take your flowers Tobi Amusan, you stormed to an emphatic win in the women’s 100m hurdles at the Jamaica Athletics Invitational, clocking a time of 12.40s (0.9), a World Lead time! You defeated World Champion Danielle Williams, who came 2nd in 12.46s, while Christina Clemons was 3rd in 12.54s,” he wrote.
“Tobi, you keep making our country proud. Paris Olympics is around the corner, your performance gives us hope just like others, that Nigeria is set to break a jinx. Keep soaring, we are proud of you.”

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