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How a Strong Online Presence can Help a Business Grow

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7 years ago

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Having a poor or no online presence is a wake-up call for businesses in this world where a third of us come online on regular basis either to collect useful information or to buy stuff online. Simple to say that getting a business or brand out across the internet is a key success factor in this virtual world and online presence means more than creating a simple website with basic business details and contact info. A successful online presence means setting up a comprehensive virtual version of a brand by having a responsive website, social media profiles and availability on different local directories etc. Ignoring this amazing and fertile marketing platform is similar to saying that if a brand or business is not online, customers cannot find it on the web.

As a small business owner if you have no or minimal presence on the web, then you are missing a bunch of opportunities to grow your business. in order to help you make sure you are not missing any opportunity to grow your business online, we have highlighted following points to help you understand how a strong online presence can help a business grow.

Online Presence MakesIt Easier for Potential Customers Come to YouWhen it comes to gather more details or information about a business, people usually search online by using their mobile devices. For instance, either someone is searching for your watch company or another option to buy racing watches at reasonable rates, having a successful online presence will give your business a competitive edge by appearing in the search results. In simple words, there will be no need to put extra efforts to finding your business online because a single Google search can bring your business in front of the potential customers if optimized accordingly.

Build Strong Relationships with Customers
Customers can easily find essential business details and news by visiting the official website of a business or brand. Moreover, availability on social media also helps a brand or company to interact with potential and existing customers in real time. It helps a business build strong relationships and trust as well. Customers can also visit social media profiles and other online communities to check the reviews and customer feedback for their favorite brands before making purchases.

Cost-effective and ExtensiveMarketing Approach
Digital marketing is inexpensive to produce and distribute than traditional marketing approaches and limitless as well. A single advertisement shared on social media can reach to a wider audience as people usually share content within their social circles when found useful and informative as well. In this way, your corporate message can reach to millions even in short span of time and without spending extra bucks. A highly responsive website loaded with problem solving and informative content can also be a great marketing tool for a business these days to secure more leads and sales too.

Increases Credibility
People these days are tech savvy and they do inclusive search on the web before purchasing something even from their favorite brands. They read customer testimonials on website, check social media platforms for reviews and moreover they ask others for recommendations to influence buying decisions. And a strong online presence shows that the business or brand is serious about its online repute and provide customers withany possible information and details that customers need before making purchases. It increases the credibility of a business in return and attract more customers.

Reputation Management
Either a business is accessible on the web or not, customers are always online and possibly they could be talking about the business or its products within their social circles or in some online communities. If you are not online, you will not be able to know and understand what people are talking about you. At the end, you will not be able to manage your repute online. That is the reason, you must be there on the internet to listen your customers and to make necessary changes in your business operations and processes accordingly in order to build and manage strong repute in online the market. Signing up on social media platforms will enable you to find and resolve customer problems accordingly in real time to let them know that you really value your repute and customers as well.

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Pipeline Explosion In Abua Odua, LGA Chair Calls For Calm

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2 weeks ago

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July 3, 2026

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Fresh explosions have hit oil and gas pipelines in Odau Community, in Abua/Odual Local Government Area of Rivers State, triggering a major security and  environmental crisis that has forced residents to abandon their homes.
The first incident occurred  along the Kolo Creek – Rumuekpe crude oil pipelines, operated by Renaissance Africa Energy Company Limited.
This was followed by a gas pipeline explosion on the Ogboinbiri – Obirikom Gas Pipeline, operated by Oando Plc, in the same week.
In a statement by the Abua/Odual Council Chairman, Hon. Owolobi Michael Ofori said  the blasts, suspected to be the handiwork of militants, have unleashed persistent gas leakage in the area, raising fears of fire outbreaks and toxic exposure as residents of Odau have largely deserted the community due to the dangerous situation.
According to him, some residents of the area have been hospitalised after inhaling the leaking gas, adding that the impact has spread to neighbouring communities, including Obedum, Emirikpoko, and Anyu in Abua/Odual LGA, as well as Oruma and Ibelebiri in Bayelsa State.
Hon. Ofori expressed deep concern over the plight of the affected residents and urged the operating companies to act swiftly.
The Council expressed its deepest sympathy to all affected persons and communities and remained gravely concerned about the safety, health, and welfare of residents whose lives and livelihoods have been disrupted by these incidents.
“We call on Renaissance Africa Energy Company Limited and Oando Plc to immediately deploy all necessary technical and emergency response resources to contain the fires, halt the gas leakage, secure the affected pipeline corridors, and mitigate further environmental and public health risks.” the Council Chairman Said.
The chairman also appealed to the two oil firms to provide immediate humanitarian assistance and relief materials to the displaced residents while work continues to restore normalcy.
The Council Chairman said he is working closely with security agencies and emergency responders to monitor the situation and coordinate necessary interventions.
The Council Boss advised Residents of the Local Government Area to remain calm, cooperate with authorities, and adhere strictly to safety directives.
Ofori further called on the National Emergency Management Agency (NEMA), the National Oil Spill Detection and Response Agency (NOSDRA), the Rivers State Government, and other relevant bodies to intervene urgently to prevent  loss of lives and environmental damage.
Hon. Ofori assured that the council remains committed to the protection and welfare of its people and will continue to engage all stakeholders to resolve the crisis.
Enoch Epelle
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Fidelity Bank Collaborates YEIDEP To Empower Nigerian Students

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2 weeks ago

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July 3, 2026

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Fidelity Bank Plc has reaffirmed its commitment to youth empowerment, financial inclusion and entrepreneurship through a strategic partnership with the Youth Economic Intervention and De-radicalization Programme (YEIDEP), a Federal Government-backed initiative aimed at equipping young Nigerians with the skills, support and opportunities needed to build sustainable livelihoods.
Under the partnership, the bank will support the enrolment of students and young people into the YEIDEP programme, which is designed to tackle youth unemployment, promote enterprise development and expand economic participation among Nigeria’s growing youth population.
The next phase of the initiative is scheduled to end today at Nnamdi Azikiwe University, Awka, where the enrolment exercise for students and youths across the South-East that started since July 1st would be concluded at the university’s Convocation Arena.
The exercise is expected to reach more than 60,000 regular undergraduate students.
Speaking on the partnership, Fidelity Bank’s Divisional Head, Product Development, Osita Ede, said youth empowerment remains central to the bank’s vision of building a more inclusive and prosperous society.
He noted that Nigeria’s youths represent the country’s greatest asset and stressed that providing them with the right skills, opportunities and financial support is critical to unlocking their potential and driving national development.
According to Ede, the bank continues to provide young Nigerians with tools for success through its digital banking platforms, financial literacy initiatives, youth-focused products and strategic partnerships.
He added that Fidelity Bank recognises that limited access to funding, mentorship and business development support remains a major challenge for many aspiring entrepreneurs, and is committed to creating pathways that will help them overcome these barriers.
The bank said its support for YEIDEP aligns with its longstanding commitment to empowering Micro, Small and Medium Enterprises (MSMEs), which it described as key drivers of economic growth and job creation in Nigeria.
Interested students and youths have been encouraged to open Fidelity Bank accounts and register for the programme through the bank’s dedicated online portal.
Nkpemenyie Mcdominic, Lagos
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NPA Launches Multi-Agency Taskforce To Combat Apapa Traffic Gridlock

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2 weeks ago

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July 3, 2026

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The Nigerian Ports Authority (NPA) has launched a multi-agency task force to combat the resurgence of traffic gridlock choking the Lagos Port access roads, in a fresh push to restore seamless cargo evacuation and sustain recent gains in Port efficiency.
The intervention followed a stakeholders’ meeting convened by the Managing Director of  NPA, Dr. Abubakar Dantsoho, on June 23rd, 2026, where security agencies, freight forwarders, truck operators and representatives of the Lagos State Government agreed on coordinated measures to eliminate the bottlenecks disrupting cargo movement.
At the meeting, stakeholders identified illegal extortion points, overlapping responsibilities among security agencies and other operational distortions as major factors responsible for the renewed congestion along the port corridor.
Speaking on the outcome of the meeting, the NPA’s General Manager, Corporate and Strategic Communications, Mr. Ikechukwu Onyemakara, said the Authority’s overriding priority is to guarantee the unhindered movement of cargo to and from the nation’s seaports.
According to him, the task force comprises the NPA, the Police, the National Association of Government Approved Freight Forwarders (NAGAFF), the Association of Nigerian Licensed Customs Agents (ANLCA), the Federal Road Safety Corps (FRSC), the Maritime Workers Union of Nigeria (MWUN), the Nigerian Association of Road Transport Owners (NARTO) and the Association of Maritime Truck Owners (AMATO).
“The responsibility of the task force is to monitor truck movement on the Port access roads on a regular basis, identify any disruption capable of causing gridlock and immediately resolve such challenges,” Onyemakara said.
He stressed that members of the task force would not establish checkpoints along the corridor but would maintain strategic presence at designated locations to ensure compliance without obstructing traffic.
To enhance rapid response, Onyemakara disclosed that the task force has created a dedicated WhatsApp platform through which members can instantly report infractions or emerging traffic issues for immediate intervention.
On the long-delayed renewal of the Electronic Truck Call-Up (ETO) system contract, the NPA spokesman said the Authority is reviewing the terms to ensure a more robust contractual framework before awarding a fresh agreement.
He explained that although the previous contract had expired, the ETO platform remains operational under the management of the Truck Transit Parks (TTP) pending completion of the procurement process.
He expressed confidence that the renewal would be concluded soon.
Reaffirming the Authority’s commitment to maintaining free-flowing Port access roads, Onyemakara said efficient logistics remain central to the NPA’s drive to improve Nigeria’s Port competitiveness and preserve its growing international reputation.
“We are more interested in the free flow of logistics into our ports than anyone else because it is in our own interest,” he said
Nkpemenyie Mcdominic, Lagos
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