Business
Igbo Traders Get Knocks Over Unethical Biz Transactions
Traders of Igbo extraction in Nigeria last Saturday got knocks over their dishonest, greed and unethical business transactions in which they maximise profit to the detriment of their prospective customers.
The President-General of United Igbo Community (U.I.C) in Rivers State, Chief O.I Ezenekwe, JP who gave the knock, while speaking at this year’s “Igbo Day” celebration in Port Harcourt, expressed deep regret that the marketing strategy of some Igbo traders had made other ethnic groups brand them as ‘cheats.’
“Sometimes we (Igbos traders) aim at high profit by replacing good quality goods with bad ones .Most Igbo’s who travel to Asia (China) deliberately go for poor quality goods (copy) instead of high quality goods. Some of our people also go to India to purchase fake drugs; unfortunately most of these business men are members of Igbo community,”Ezenekwe told a large crowd at the celebration. Presenting his address at the 2010 Igbo Day celebration with the theme “Re-branding Igbo Community for Challenges of 21st century,”Ezenekwe was unequivocal that most Igbo businessmen and women need re-branding on business strategy.
The UIC president general also lashed at some businesses owned by an Igbo man in which there is lack of management success plan; a situation in which when the Igbo man dies, the business dies with him. He advocated that wives and close relations of a business chief executive should be integrated into the business operations to pave way for smooth succession planning as well as ensuring business continuity.
With the prevalence of e-business, e-commerce and information technology, he advised the Igbo business operators to adjust their business strategy to be in tended with changes in global business environment.
He spoke of need to discourage greedy approach to contractural obligations, insisting that importation of fake products or repainting of old motor parts to sell as new parts portray the Igbos as cheats as well as dehumanise Igbo man’s business integrity.
Ezenekwe however left a strong message for the five South East governors urging them to pursue the policy of regional integration
He wondered why Igbo businessmen should go to Asia countries for motor parts while Nnewi, Anambra State is begging for patronage. He called for resuscitation of manufacturing industries in the area such as Owerri textile factory and the completion of Aba international market.
Grace Nwaimo