Sports
2010 W/Cup: Fans Turn To Cellphones To Track Games
The billions of fans of soccer’s World Cup, globally the premiere sporting event, will increasingly turn to mobile phones to track the action, according to a Nielsen survey released over the weekend.
More than half of the 27,000 people surveyed in 55 countries plan to follow the popular soccer tournament which is played every four years and begins in South Africa on June 11, Nielsen said in a survey.
Twenty-one percent said they would get information about the tournament on their mobile device and 9 percent would download an application to track the action.
“This event is the biggest in the world of sports by far,” Roger Entner, Nielsen’s senior vice president for mobile insights, said
in a telephone interview.
“In 2010, mobile is really starting to be a medium for soccer fans worldwide to connect with the game.”
The popular FIFA soccer tournament drew more than 700 million TV viewers when it was last played in 2006, including more than 120 million U.S. viewers who watched at least one minute of World Cup telecasts, Nielsen said.
While this is the first such Nielsen survey, Entner said the numbers using cellphones to follow the event will be far higher than 2006.
“The last World Cup, there was no iPhone,” he said of Apple Inc’s <AAPL.O> popular smartphone introduced in 2007.
U.S. smartphone penetration has surged to 22 percent from 3.8 percent four years ago, he said.
In France, Germany, Italy, Spain and the UK the rate has grown to a range of 21 percent to 36 percent from 4 percent to 10 percent in 2006.
With more powerful, faster devices and networks, those growth trends will only continue with widespread mobile video and TV
being the next step, Entner said.
Of those surveyed, 51 percent said they intend to follow the tournament, including 84 percent in Brazil, 83 percent in Argentina, 76 percent in South Korea, 75 percent in Italy and Portugal, 69 percent in Zambia and almost two-thirds of the people in China, Nielsen said.
“It’s mind blowing. It really shows how it is a global phenomenon,” Entner said.
“We see some of the highest intended usage rates actually coming out of the Middle East, Africa and the Pacific Rim.”
Countries with high planned cellphone use to access World Cup information include Venezuela (27 percent), United States (23 percent) and Brazil (21 percent), Nielsen said.
In fact, in every country in the Middle East and Africa where people were surveyed, the rate was between 22 percent and 30 percent.
“People intend to use mobile to supplement their hunger for information about the game,” Entner said. “If you can’t watch the game live, you’re going to follow it through your mobile device.”
The rates in Europe were far lower — 3 percent in soccer powers Germany and Spain — which Entner thought made sense given most of those countries were in the same time zone as the World Cup and had a higher penetration of TV sets, meaning fans could watch the game live more easily.
Finally, 34 percent of those surveyed picked Brazil as the likely Cup winner, easily outdistancing Argentina, England and Germany.
Entner is rooting for his native Germany but has picked Brazil.
Sports
Nigeria Cricket Federation Re-Elects Akpata President

Akpata emerged unopposed during the federation’s annual general meeting and board elections, which ended in Abuja on Saturday.
The election was decided by 37 delegates, with 12 other board members also emerging, to steer the affairs of the federation for the next four years.
Former Kwara State stalwart, Wale Obalola, emerged as the vice president at the election.
Representative of the South-West on the NCF board, Tayo Atoloye, also returned for another term, while team manager of the Junior Female Yellow Greens, Femi John, was elected as the representative of the South-South on the board.
Other zonal representatives are Chika Okoro (South-East), Ladan Usman (North-West), Dare Aimola (North-Central), and Zainab Adamu (North-East).
Former captain of the men’s national team, Endurance Ofem, secured 30 of the 37 votes to beat another ex-player, Chimezie Onwuzulike, for the players’ representative seat.
Olumide Akinkokun emerged as the technical representative, Prof Mariam Suleiman will represent the National Association of Women in Sports, Chuma Anosike as the sponsors’ representative, while the military and paramilitary will be represented on the board by Major Monica Wabulla.
The president, Akpata, was first elected in 2021 and has driven the growth of Nigerian cricket in the last four years.
Part of his notable achievements include the heavy investment in infrastructure and high-performance, national grassroots development programmes, as well as the introduction of professional contracts for Nigerian players.
Earlier this year, the women’s U-19 team finished sixth at the ICC U-19 Women’s T20 World Cup in Malaysia, after the senior team had won a historic bronze medal at the last edition of the African Games in Ghana in 2024.
Nigeria has also bagged several International Cricket Council awards in recognition of the country’s strides towards growing the game, especially for women.
Sports
Nathaniel hopes to inspire young Nigerians after feat

The 22-year-old ran a scorching 47.11 seconds in Friday’s final, smashing his previous national record of 47.31 seconds set earlier this year and becoming only the second Nigerian since Henry Amike in 1987 to reach the 400m hurdles final at the World Championships.
“I hope this performance will inspire young Nigerian athletes,” Nathaniel said after the dramatic final
“This is a great opportunity to learn from the world’s best athletes.”
The race saw American Rai Benjamin storm to victory in 46.52 seconds to finally clinch his first world championship gold medal after two silvers and a bronze, but not without drama.
Benjamin was initially disqualified for crashing into the final hurdle and affecting other athletes, briefly elevating Nathaniel to bronze position. However, the American’s appeal was quickly upheld and he was restored to the top of the timesheet.
Brazil’s Alison Dos Santos claimed silver in 46.84 seconds, while Qatar’s Abderrahman Samba took bronze in 47.06 seconds, leaving Nathaniel agonisingly close to Nigeria’s second medal of the championships.
Despite the near-miss, Nathaniel remained philosophical about the disqualification reversal.
It’s a fair call,” the Nigerian said.
“He put in a lot of work to get that medal and if they are trying to rip off from that, I don’t think that’s fair. He didn’t deliberately knock over the hurdle, that could happen to anyone.”
The former 800m runner, who competes for Baylor University in Texas, expressed satisfaction with his performance and hinted at greater things to come saying, “I still have a lot of potential. I am pleased because I did my best and I ran a personal record. I have it in me and just need to wait for the right time. For now, I am enjoying the process.”
Nathaniel’s rapid rise in the event has been remarkable. Born in 2003, he broke a decades-old Nigerian record set by Henry Amike when he ran 48.42 seconds at the Big 12 Conference meet in 2022 as a freshman.
His progress accelerated dramatically this year. In June, he won the NCAA Outdoor Championships title in Eugene, Oregon, clocking 47.49 seconds – the third fastest time in NCAA history. He also became the first man in NCAA history to run a sub-48-second time in the 400m hurdles semifinal, recording 47.86 seconds.
The Tokyo performance adds another chapter to what has been an exceptional year for the young hurdler, who has now established himself among the world’s elite quarter-mile hurdlers.
While Nathaniel’s fourth-place finish matches Amike’s result from the 1987 World Championships in Rome, his national record performance signals a bright future for Nigerian athletics in the event.
Nigeria’s campaign in Tokyo concluded with Tobi Amusan as the country’s only medallist, though this still represented an improvement over the Budapest World Championships where Team Nigeria ended empty-handed.
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