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Impact Of Covid-19 Lockdown On Nigerian Entertainment Industry

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The Nigerian entertainment industry in general has experienced substantial negative impact of the Covid-19 pandemic since President Muhammadu Buhari first announced a 14-day national lockdown on March 31, 2020, which abruptly halted the activities of the industry across the country.
Those immediately impacted by the lockdown directive include the Nigerian film industry and it’s workforce as movie theatres have been shutdown, art exhibitions, musical concerts and comedy shows either cancelled or postponed, while tourism, arts and culture were equally hit badly by the lockdown.
Other entertainment outlets like amusement centres, parks, nightclubs that largely survive on daily basis were also affected.
In the movie industry, many Nigerian film makers including Omoni Oboli who was shooting a new TV series “Last Year Single’’ had to halt the production abruptly. The Covid-19 pandemic has no doubt sparked a dramatic first for movie industries across the world. As the lockdown persists, film makers are screening their movies for free on online platforms like You Tube.
As cinemas and movie theatres remain closed across the world, the global box office revenues have dropped significantly, while movie streaming site owners rake in huge cash flow, film exhibitors are counting their loses
Cinemas Exhibitors Association Of Nigeria (CEAN) in a recent report online stated that they had lost as much as 30 per cent of the weekend revenues since January 2020. According to the report, between January 17 and 19, Nigerian cinemas grossed N 75.9 million, the figure dropped by 20.8 per cent to N60.1 million by the first weekend of February
At the beginning of March, the figure dwindled further to N 54.9 million and two weeks after, the figure stood at N 45,283.647.The Nigerian Cinema Exhibitors and Operators (NCEO) noted that the industry’s revenue dropped by as much as 30.65 per cent between January and March 2020  and there is no respite for now as the Corona virus has already taken toll in the industry.
The music clan is not left out of the dwindling revenue saga in the industry as numerous music events, including music festivals, concert tours and award shows have been cancelled or postponed, while some musicians and composers were able to use the time to create works, they were flow on effects on many supporting people who relied on performers for their income. Several album releases have been delayed as well.
There is no aspect of the Nigerian music industry that was not affected by the Coronavirus outbreak and lockdown. According to a recent report on line, the most obvious though are the big names, Davido,Asa and Sinach, who had to postpone their tours and of course the cancellation of big shows like Gidifest. Many music video shoots and recording sessions have also been put on hold.
If anything, this season is challenging Nigerian musicians to think out of the box to remain relevant and make some income for as long as the lockdown persists. Many Nigerian musicians especially the A-listers have lost a lot of money already.
Recently, music executive, Jude Okoye of the defunct  P Square advised his colleagues to brace up for a long holiday and a year without live shows, it might however be longer, that is if a new study published in the journal science by epidemiologists from Harvard T.H.Chan School of Public Health is any thing to go by.
According to the study, in the absence of a vaccine or any effective treatment for corona virus, social distancing measures affecting gatherings like concerts may need to be delayed into 2022. This means that many musicians might be unable to hold shows and concerts until 2022,that is almost two years from now.
As Nigerian entertainment continues to be affected by restrictions in response to the outbreak of Covid-19,the practitioners are moving to stream performances instead of physical shows. Take Nigerian comedian, Ay Makun for instance, who decided to host his annual comedy show, ‘Ay Live’, from the confines of his sprawling Lekki mansion on Instagram live with one guest, fellow comedian, Funny Bone.
The concert received a lot of positive reactions on social media and has been uploaded on Ay’s You Tube channel for fans to enjoy on demand. Ace Nigerian musician ,2 Baba, also held an e-concert on Instagram on April 12, just as several Nigerian DJs have also jumped on the trend.
Some popular night clubs in Port Harcourt and Lagos are also starting to stream live shows in their entire club session on You Tube, Facebook and Instagram on Friday and Saturday nights. Now more than ever, music streaming services like Spotify, Amazon music, You Tube, Band camp, sound cloud and Tidal are experiencing huge numbers of subscription and down loads across the world.
Tourism and Aviation are among the hardest hit by the lockdown and travel restrictions have caused huge slump in demand among travellers, mostly the local and foreign airlines suspended operations with all the airports under lockdown by the federal government. As of March 2020,the International Air Transport Association (IATA) had reported an estimated revenue loss of N252 billion in the sector globally under Covid-19.
In the hospitality sector, it is no secret that the sector has been equally hit by the pandemic with many of the employees either out of work or losing hours due to travel restrictions as a result of the shut down of businesses and social distancing. The hotels have been experiencing very low patronage, in fact multi- billion naira worth of deals have been lost in the sector according to online reports.

 

Jacob Obinna

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World Music Day: Alliance Française Port Harcourt Showcases Talents

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The Garden City of Rivers State Port Harcourt at the weekend joined other parts of the world to celebrate the World Music Day, 2025, as Alliance Française showcases talents.

The event which is internationally known as Fête de la musique was held at cultural hall of the Alliance Française was a remarkable concert with memorable experience.

The event brought together music lovers, students, Artistes and members of the community For an exciting evening live performances and cultural exchange.

The Tide Entertainment reports that the world Music Day, which was created 1982 in France by the then Minister of culture, Jack Lang, ‘ Fête de la Musique’ is now celebrated in more than 100 countries every 21st June, marking the first day of summer with free concerts and musical showcases in public spaces.

In Port Harcourt, the Alliance Française honoured the tradition by spotlighting four(4) emerging artistes offering a platform to young talents shaping the city’s contemporary scene.

The audience enjoyed an unforgettable moments as they were entertained by the powerful performances from Preach A, who is known for blending fitness culture with spoken words and rhythm.

Also, artiste Emmayany delivering a vibrant fusion of afrobeat and afro pop. A singer, song writer and a performing artiste with a distinct sound.

Others were Amarachy Uko, a sensational singer with passion for soul , R&B, pop music and afrobeat.

While DJ Prospel closed the night with an energetic DJ set that got the entire hall dancing.

Earlier, the Director, Alliance Française, Port Harcourt Mrs Marina Lacal high lighted the mission of the Alliance Française saying that the event was more than a concert.

According to her, the event was put together by the Alliance Française to promote cultural diversity and foster artistic expression by connecting a long standing French tradition with creativity of the local music scene, adding that the event offerers an avenue for dialogue between culture and generations.

She stated that the event is used to promote professional and bring amateur artistes to limelight via the platform of the Alliance Française which is aimed at promoting the French Language through cultural heritage.

She explained that the celebration is also a broader series of Fête de la musique activities organized by the 10 Alliance Française across Nigeria in sync with concerts held in France and around the world simultaneously.

She further noted that the occasion reaffirms the role of Alliance Française as a cultural bridge, one where French heritage meets the pulses of Nigerian youth.

It would be recalled that no fewer than 19 artistes applied to perform at the event in Port Harcourt, but only four got approval for appearance.

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PMAN Set To Implement Performance Levy  ‘Tomorrow

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The Governor of the Performing Musicians Employer’s Association of Nigeria (PMAN), Rivers State chapter, Comrade Moses Mabadeje popularly known as Mozy B said that the body has announced plans to implement performance Levy on artistes in the state with effect from 21st June.

 

This was carried in a statement released to The Tide Entertainment, yesterday by the Deputy Governor of the association, Comrade Abiye Howells.

 

According to the Governor, the announcement was made by PMAN, the only governing body that regulates the music profession in Nigeria, as authorized by the Government of Nigeria, in line with the Trade Union Act.

 

He stated that those affected by the Levy include (Non members)bands, groups, Hotels, Bars, lounges, Event Centres, show organizers, promoters and other stakeholders hosting events which feature live music performances within the State.

 

However, the Levy does not apply to members of the Performing Musicians Employer’s Association of Nigeria. (PMAN).

 

Comrade Moses Mabadeje, explained that this drive is aimed at financing the association and supporting the welfare and interest of musicians as outlined in Article 8 of the PMAN constitution as amended (2023). Consequently, a PMAN task force has been set up to enforce and swing into action to effect this move.

 

He further said that event organizers, promoters and owners of event centers are expected to comply with this regulation as the Governor has urged stakeholders to collaborate with the association to ensure the successful implementation of the levy and the peaceful co-existence between PMAN and Stockholders.

 

Nancy Briggs

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“French Up Your Career” PH, 2025 :Consul General Of France Harps On Proficiency In French

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The Consul, General of France in Nigeria, Laurent Favier has encouraged French Learners to improve their skills on the language, as there are lots of opportunities up for grabs on the job market with fluency in French Language, saying that there are many other career paths which are often less well known to learners of French.

Participants at the “French Up Your Career” event held in Port Harcourt.

 

Favier who disclosed this during the just concluded third edition of the seminar tagged “French Up Your Career” organized by Alliance

Française, Port Harcourt explained that learning French doesn’t mean adding a language to your resume. It rather provides learners with new opportunities. Irrespective of their area of interest, be it diplomatic and International relations, international development, translation and Interpretation or journalism.

 

According to the Consul General, it was important to create awareness for young Nigerians in Port Harcourt who desire to have better understanding of how been fluent in French can create diverse career opportunities for users of the languages in Nigeria and the world at large, emphasizing that proficiency in French could possibly make learner a bridge between Nigeria and fast-developing regions.

 

“You previously heard this morning about how you can improve your French skills. This afternoon you will discover how being fluent in French can provide a significant edge on the job market and lead to professional careers that you may not have even considered before,”

 

“This event comes at the right time, as it launches the celebration of the richness and diversity of French-speaking cultures, which will mobilize us for more than a month throughout Nigeria and alongside other French-speaking countries,” Favier added.

 

He further highlighted that French is spoken by over 300 million people across the world, saying that, it’s one of the official languages of the United Nations, the European Union, and the African Union.

 

“There are many neighbouring African countries to Nigeria ,who have French as one of their primary languages of communication including Cameroon, Chad, and the Democratic Republic of the Congo. So, what does this mean for you as students here in Nigeria?” He asked

 

“These sectors in which the French Embassy is often mobilized are the business and marketing field for example, as French is often the preferred language in many multinational companies, particularly those in the energy, oil and telecommunications sectors. I’m thinking as well in technology and IT,” he said

 

He noted that French-speaking countries in Africa are investing heavily in tech, innovation, and infrastructure, revealing that companies in Tech are looking for bilingual professionals to assist with software localization, customer support, and managing projects in French-speaking regions.

 

“The French embassy is not only mobilized to help learners discover promising sectors. We are also providing our support and expertise in

training teachers and optimizing university programs,” he summed up

 

Also, the linguistics cooperation attaché, French Embassy in Nigeria, Magaly Losange, who also gave a lecture at the seminar, in an interview with Newsmen said that the main purpose of the seminar was to be more informative and supportive to those who want to make a skill out of French Language,saying that as the linguistics cooperation attaché of the French Embassy it is her duty to promote French language through culture.

 

She cited traditional stereotypes as a major challenge affecting the growth and development of French in Nigeria, as school, teachers at the primary and secondary level in most cases teach French using the traditional way, where students learn French, but could not put words and grammar together as a skill for communicate.

 

“French is important. I don’t see French as colonization, l see French as a key to embrace globalization, l hope that learners will be inspired and ready to embrace the global village,” Losange said.

 

She however said that the French Embassy is working to ensure that equipments to facilitate the learning of French is put in place to enable learners improve their skills fast, which in two to three years learners should be able to communicate with French, advising learners to be intentional with learning the language, through social media and other workable devices to advance their skills for certification and better opportunities.

 

Highlight of the event which had about 250 participants in attendance was the eloquence award ceremony where students were awarded for their eloquence in French language by the Director, Alliance Française Port Harcourt, Mrs.Marina Lacal alongside the Linguistics cooperation attaché of the French Embassy in Nigeria, Magaly Losange.

 

 

After two edition of the seminar it was the turn of the Alliance Française, Port Harcourt to host the Third edition.

 

It would be recalled that the first edition of ” “French Up Your Career” event was organized at the Alliance Française Lagos on October 23, the second one at UNILAG on November 24, 2024 respectfully.

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