Opinion
Rural Areas And Media Coverage
The basic objective of the media is to inform, educate and entertain the audience popularly known as the readers. This equally denotes that the media play the role of bridging the communication gap between the government and the governed as well as make people participate actively in government programmes and activities at the federal, state and local government levels.
The laudable intentions of the government and the activities of the people cannot be achieved without efficient and effective coverage by the media. It has been observed that the media do not give adequate coverage to the rural areas of this country, a situation that is posing difficult challenges to the complex society.
An observation by a university lecturer, Professor Nkereuigem Udoakah of the University of Port Harcourt that rural areas in Nigeria are not given enough coverage by the media goes a long way to confirm this.
Really he said: “the way our rural areas are reported calls for concern as they are seen as good for nothing for the media”.
There is comparative news worthy events and programmes in the rural areas that should make Nigerian journalists and their organizations re-examine their attitudes towards rural coverage.
To communicate basically means to share ideas, information, opinion, feelings or experiences between people and the media to establish a common ground with people or groups at all levels of the society. This makes them the official watchdog of the society. The common ground must be established between both the rural and urban people involved in any communication processes and in the activities and programmes of government.
Based on this phenomenon, the media and its practitioners must re-assess the values which inform them that there is no news in the rural areas or that there is no market for rural news. Nigerians’ rural condition is a newsworthy phenomenon which developmental journalism must focus on.
The poor living condition of the rural dwellers in terms of development and neglect call for serious concern among journalists in the country.
A cursory look at the way and manner Nigerian media perceive rural news shows that the rural areas are alarmingly neglected in the same manner that the developing nations are treated by the western media. In the past, Nigerian media houses had their reporters or correspondents at the headquarters of every local government and they formed an important link in the newsgathering chain.
The role of these local government correspondents was to feed their head offices with news from distant localities, supplying the newsrooms with stories from the local government areas. In the political structure which the country is currently operating, there is a progressive movement of development efforts towards the grassroots. In this instance, the rural dwellers need journalists that would communicate their feelings and wishes to the government at the centre. But unfortunately, difficult, slow and sometimes frustrating as it is, the local government areas, as centres of development, are not recognised as important in the information flow system.
The Tide and other regional newspapers, for example, as government media, have a critical role to play in this regard by carrying news and information from the hinterland to the core of the state structure. The local government correspondents are the lynchpin in this news flow and they play more significant roles than is usually realized. This is a serious issue that must be looked into.
Nigerian journalists are stationed at the state capitals and some local government headquarters rated as economically and politically important. This development does not speak well for journalism practice in a developing country as Nigeria. Journalism should not be made essentially an urban affair and the rural areas should not only be heard in the news unless there is something done by the government. The social, cultural and political problems of the rural areas can be analytically or persuasively expressed through write-ups in newspapers, radio and television programmes.
The Nigerian media must develop a knowledge and recognition of the rural people through news, articles and features writing which would enhance the confidence, trust and cooperation needed for all sorts of development journalism. The rural dwellers are prepared to patronize or consume media products if they see what to derive from it.
By giving the rural areas the coverage or reportage they deserve, the Nigerian media would fully achieve its set objectives of information, educating, entertaining, persuading, motivating and scanning the environment, and satisfy their information needs.
Also by so doing, the journalist would have fulfilled his obligation to his audience or readers who are keen to patronise him. The media in terms of coverage should not limit to selectively chosen audience or beliefs but must develop as many appropriate channels through which their products, innovation or material can be distributed.
Media organizations should begin to see the proper and effective coverage of the rural areas as a priority, considering the fact that the majority of Nigerians are rural dwellers who need to be heard by the government and the ruling class. They require the considerations of the politicians they voted into power after campaigns to take appropriate actions to address their problems.
So, it has become imperative for media planners and practitioners to embark on modalities to identify and provide what the media consumers at the grassroots require or deserve to retain and boost their patronage.
Shedie Okpara
Opinion
Wike VS Soldier’s Altercation: Matters Arising
The events that unfolded in Abuja on Tuesday November 11, 2025 between the Minister of the Federal Capital Territory, Chief Nyesom Wike and a detachment of soldiers guarding a disputed property, led by Adams Yerima, a commissioned Naval Officer, may go down as one of the defining images of Nigeria’s democratic contradictions. It was not merely a quarrel over land. It was a confrontation between civil authority and the military legacy that still hovers over our national life.
Nyesom Wike, fiery and fearless as always, was seen on video exchanging words with a uniformed officer who refused to grant him passage to inspect a parcel of land alleged to have been illegally acquired. The minister’s voice rose, his temper flared, and the soldier, too, stood his ground, insisting on his own authority. Around them, aides, security men, and bystanders watched, stunned, as two embodiments of the Nigerian state clashed in the open.
The images spread fast, igniting debates across drawing rooms, beer parlours, and social media platforms. Some hailed Wike for standing up to military arrogance; others scolded him for perceived disrespect to the armed forces. Yet beneath the noise lies a deeper question about what sort of society we are building and whether power in Nigeria truly understands the limits of its own reach.
It is tragic that, more than two decades into civil rule, the relationship between the civilian arm of government and the military remains fragile and poorly understood. The presence of soldiers in a land dispute between private individuals and the city administration is, by all civic standards, an aberration. It recalls a dark era when might was right, and uniforms conferred immunity against accountability.
Wike’s anger, even if fiery, was rooted in a legitimate concern: that no individual, however connected or retired, should deploy the military to protect personal interests. That sentiment echoes the fundamental democratic creed that the law is supreme, not personalities. If his passion overshot decorum, it was perhaps a reflection of a nation weary of impunity.
On the other hand, the soldier in question is a symbol of another truth: that discipline, respect for order, and duty to hierarchy are ingrained in our armed forces. He may have been caught between conflicting instructions one from his superiors, another from a civilian minister exercising his lawful authority. The confusion points not to personal failure but to institutional dysfunction.
It is, therefore, simplistic to turn the incident into a morality play of good versus evil.
*********”**** What happened was an institutional embarrassment. Both men represented facets of the same failing system a polity still learning how to reconcile authority with civility, law with loyalty, and service with restraint.
In fairness, Wike has shown himself as a man of uncommon courage. Whether in Rivers State or at the FCTA, he does not shy away from confrontation. Yet courage without composure often feeds misunderstanding. A public officer must always be the cooler head, even when provoked, because the power of example outweighs the satisfaction of winning an argument.
Conversely, soldiers, too, must be reminded that their uniforms do not place them above civilian oversight. The military exists to defend the nation, not to enforce property claims or intimidate lawful authorities. Their participation in purely civil matters corrodes the image of the institution and erodes public trust.
One cannot overlook the irony: in a country where kidnappers roam highways and bandits sack villages, armed men are posted to guard contested land in the capital. It reflects misplaced priorities and distorted values. The Nigerian soldier, trained to defend sovereignty, should not be drawn into private or bureaucratic tussles.
Sycophancy remains the greatest ailment of our political culture. Many of those who now cheer one side or the other do so not out of conviction but out of convenience. Tomorrow they will switch allegiance. True patriotism lies not in defending personalities but in defending principles. A people enslaved by flattery cannot nurture a culture of justice.
The Nigerian elite must learn to submit to the same laws that govern the poor. When big men fence off public land and use connections to shield their interests, they mock the very constitution they swore to uphold. The FCT, as the mirror of national order, must not become a jungle where only the powerful can build.
The lesson for Wike himself is also clear: power is best exercised with calmness. The weight of his office demands more than bravery; it demands statesmanship. To lead is not merely to command, but to persuade — even those who resist your authority.
Equally, the lesson for the armed forces is that professionalism shines brightest in restraint. Obedience to illegal orders is not loyalty; it is complicity. The soldier who stands on the side of justice protects both his honour and the dignity of his uniform.
The Presidency, too, must see this episode as a wake-up call to clarify institutional boundaries. If soldiers can be drawn into civil enforcement without authorization, then our democracy remains at risk of subtle militarization. The constitution must speak louder than confusion.
The Nigerian public deserves better than spectacles of ego. We crave leaders who rise above emotion and officers who respect civilian supremacy. Our children must not inherit a nation where authority means shouting matches and intimidation in public glare.
Every democracy matures through such tests. What matters is whether we learn the right lessons. The British once had generals who defied parliament; the Americans once fought over states’ rights; Nigeria, too, must pass through her own growing pains but with humility, not hubris.
If the confrontation has stirred discomfort, then perhaps it has done the nation some good. It forces a conversation long overdue: Who truly owns the state — the citizen or the powerful? Can we build a Nigeria where institutions, not individuals, define our destiny?
As the dust settles, both the FCTA and the military hierarchy must conduct impartial investigations. The truth must be established — not to shame anyone, but to restore order. Where laws were broken, consequences must follow. Where misunderstandings occurred, apologies must be offered.
Let the rule of law triumph over the rule of impulse. Let civility triumph over confrontation. Let governance return to the path of dialogue and procedure.
Nigeria cannot continue to oscillate between civilian bravado and military arrogance. Both impulses spring from the same insecurity — the fear of losing control. True leadership lies in the ability to trust institutions to do their work without coercion.
Those who witnessed the clash saw a drama of two gladiators. One in starched khaki, one in well-cut suit. Both proud, both unyielding. But a nation cannot be built on stubbornness; it must be built on understanding. Power, when it meets power, should produce order, not chaos.
We must resist the temptation to glorify temper. Governance is not warfare; it is stewardship. The citizen watches, the world observes, and history records. How we handle moments like this will define our collective maturity.
The confrontation may have ended without violence, but it left deep questions in the national conscience. When men of authority quarrel in the open, institutions tremble. The people, once again, become spectators in a theatre of misplaced pride.
It is time for all who hold office — civilian or military — to remember that they serve under the same flag. That flag is neither khaki nor political colour; it is green-white-green, and it demands humility.
No victor, no vanquish only a lesson for a nation still learning to govern itself with dignity.
By; King Onunwor
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