In a strategic move to consolidate its presence in Nigeria,
Intel has unveiled a new campaign tagged “Create Your Tomorrow”, and it has
also expanded its business operations with the appointment of seven Nigerian
experts to complement his business stature.

The move, according to its Country Manager, Mr. Olubunmi
Ekundare, marks the extension of Intel’s footprint in West Africa and
underlines its commitment to supporting its partners and customers network in
one of the world’s fastest growing markets with solutions and innovations that
can make life easier and better.

Speaking at a press conference, Ekundare stated that the
appointment and investment on new personnel was part of a strategic and gradual
expansion bid, adding that it would manage various business portfolios around
Intel’s commercial activities and innovations in Nigeria.

The multinational chip maker stated that the new media
campaign intended to connect and engage Nigerian IT consumers and youths via
various campuses activities, social media platforms, music and different
intellectual opportunities to help unlock innate potentials through the use of
technology.

Ekundare said, “The campaign is borne out of the fact that
Intel is not just a global technology giant and respected chip maker but seeks
to develop technologies, products and various initiatives to continually
advance how people work and live, and works with different partners and
stakeholders and the community to help people experience technology better.

“We want to appeal to the innate energy, talent and passion
of Nigerians, because there is much good that is within and undiscovered. There
is so much that is great and exciting about the Nigerian spirit, talent and
energy and Intel, with this new campaign, desires to unleash the power to do
more through technology.”

Intel is the world leader in chips and silicon innovation;
it designs and builds the essential technologies that serve as the foundation
for the world’s computing devices.