Sports
2010 W/Cup: Fans Turn To Cellphones To Track Games
The billions of fans of soccer’s World Cup, globally the premiere sporting event, will increasingly turn to mobile phones to track the action, according to a Nielsen survey released over the weekend.
More than half of the 27,000 people surveyed in 55 countries plan to follow the popular soccer tournament which is played every four years and begins in South Africa on June 11, Nielsen said in a survey.
Twenty-one percent said they would get information about the tournament on their mobile device and 9 percent would download an application to track the action.
“This event is the biggest in the world of sports by far,” Roger Entner, Nielsen’s senior vice president for mobile insights, said
in a telephone interview.
“In 2010, mobile is really starting to be a medium for soccer fans worldwide to connect with the game.”
The popular FIFA soccer tournament drew more than 700 million TV viewers when it was last played in 2006, including more than 120 million U.S. viewers who watched at least one minute of World Cup telecasts, Nielsen said.
While this is the first such Nielsen survey, Entner said the numbers using cellphones to follow the event will be far higher than 2006.
“The last World Cup, there was no iPhone,” he said of Apple Inc’s <AAPL.O> popular smartphone introduced in 2007.
U.S. smartphone penetration has surged to 22 percent from 3.8 percent four years ago, he said.
In France, Germany, Italy, Spain and the UK the rate has grown to a range of 21 percent to 36 percent from 4 percent to 10 percent in 2006.
With more powerful, faster devices and networks, those growth trends will only continue with widespread mobile video and TV
being the next step, Entner said.
Of those surveyed, 51 percent said they intend to follow the tournament, including 84 percent in Brazil, 83 percent in Argentina, 76 percent in South Korea, 75 percent in Italy and Portugal, 69 percent in Zambia and almost two-thirds of the people in China, Nielsen said.
“It’s mind blowing. It really shows how it is a global phenomenon,” Entner said.
“We see some of the highest intended usage rates actually coming out of the Middle East, Africa and the Pacific Rim.”
Countries with high planned cellphone use to access World Cup information include Venezuela (27 percent), United States (23 percent) and Brazil (21 percent), Nielsen said.
In fact, in every country in the Middle East and Africa where people were surveyed, the rate was between 22 percent and 30 percent.
“People intend to use mobile to supplement their hunger for information about the game,” Entner said. “If you can’t watch the game live, you’re going to follow it through your mobile device.”
The rates in Europe were far lower — 3 percent in soccer powers Germany and Spain — which Entner thought made sense given most of those countries were in the same time zone as the World Cup and had a higher penetration of TV sets, meaning fans could watch the game live more easily.
Finally, 34 percent of those surveyed picked Brazil as the likely Cup winner, easily outdistancing Argentina, England and Germany.
Entner is rooting for his native Germany but has picked Brazil.
Sports
Pillar Of Associations Tournament To Welcome Sponsors
In a bid to make the Pillar of Associations Rivers state football tournament to become a permanent annual feature in Rivers state football calendar and a veritable platform for alternative career opportunity for Pillar members and members of Rivers football community, the Chairman of the tournament’s Organising Committee, Comrade Franklin Obute has stated that they were open to welcoming sponsorships from corporate entities and well meaning individuals.
Comrade Obute in an interview with news men on a match day at the ongoing competition at the Rivers State University’s ground said that the Pillar of Associations were ready to partner interested parties, who would be willing to invest in the competition through sponsorship towards elevating the quality and standard of the tournament.
According to him, “The Pillar of Associations tournament, due to the opportunities available, owing to the sheer number of businesses and members obtainable in the Pillar, would be a very attractive opportunity to exploit through sponsorship”.
He stated that there would be a conscious efforts toward sensitising the corporate and private environments to buy into the vision and objectives of the tournament. He explained that due to the open nature of the competition, whereby members of the association are allowed to engage any footballer from across the country, whether a business man or not, any sponsor would be able to enjoy unimaginable mileage.
“Every multinational company, private businesses should aspire to be part of the sponsorship of this tournament because there are so much benefits derivable therein, the coverage is very wide. You know that organising a football tournament of this nature is capital intensive, so, any sponsorship to add more value is welcomed”, he said.
The 2025 edition is currently ongoing and has reached the second round stage where matches are now being played on knockout basis, beginning from Friday.
By: Gabriel Nwanetanya
Sports
50th Anniversary: Over 150 Golfers, 11 Countries Set For Ikoyi Ladies Golf Tourney
Some of the best golfers across Africa are expected to converge on the Ikoyi Club 1938 Golf Section for the three-day Ikoyi Ladies Golf Tournament holding from November 11 to 13.
The star-studded amateur open tournament is part of the activities lined up by the leadership of the club to celebrate the ladies’ tournament’s 50th anniversary.
Speaking at a world press conference at the Club’s headquarters in Ikoyi, the Ladies Club Captain, Mrs Peggy Onwu, explained that the tournament will offer opportunity for leading amateur golfers across 11 countries of the world to showcase their skills on the green lawn.
According to her, over 150 golfers have already registered for the open tournament, which will attract mouth-watering prizes, including a trophy, a premium ticket to the United States of America, among others.
The event will be preceded by ‘Twilight evening,’ which will see the participants play the golf game towards dawn, in a relaxed atmosphere with cocktails, networking and good music.
She thanked the various sponsors of tournament, including PWC, Delta Airline, Western Star, First EGP, among others, for identifying and keying into the Club’s goals and aspirations as part of their corporate social responsibilities.
Mrs. Onwu added that the event was not only a celebration of resilience, commitment, dedication and sacrifice, but a rare display of exemplary team spirit by all members of the Ladies Golf Section.
Thrilled by the presence of a Nigerian-born Italy- based golfer and fashion icon, Bali Lawal, as well as other professionals expected to grace the tournament, she promised that the tournament will be a memorable outing aimed at mentoring ladies keen on honing their golfing skills.
Speaking in the same vein, Vice Lady Captain, Annie Eimiakhena, explained that the tournament will entail three days of competitive outing showing skills, professional dexterity.
She added that participants and golfers will use the opportunity of the event to network among themselves, while a Masterclass will be held to educate would-be golfers on the dynamics of the game.
Sports
NPFL : Finidi Praises Players Over Draw Against Insurance
The Technical Manager of Rivers United FC of Port Harcourt, Finidi George has praised his boys (players) as they ran away with a point in the rescheduled match day nine of the Nigerian Professional Football League (NPFL) against Bendel Insurance.
According to him, before the game, he told his boys that they have to put up a good fighting spirit in the game, knowing that it will not be easy at the Samuel Ogbemudia Stadium, Benin City.
Finidi said this last Thursday in his post match interview with sports journalists and made available to Tidesports after they secured a goalless draw against Insurance.
He explained that in the first half, the game was 50-50 but in the second half after 15 to 20 minutes, my players pushed them back, looking for goal but they were able to hold them and got the draw.
“ From onset, I knew it was going to be a difficult game. Yes, we have to defend deep and get something. Kudos to my boys, they put up a good fighting spirit.
“ Despite the host creating good number of chances even hitting the crossbar but I must say that the draw is not a bad result.
“ Wasiu Falolu came closer in the second half but his long ranged shot just went over the bar.
“It was not a bad result but we have to move on and see how we can get good results from other matches” Finidi said.
By: Kiadum Edookor
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