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2010 W/Cup: Fans Turn To Cellphones To Track Games

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The billions of  fans of soccer’s World Cup, globally the premiere sporting event, will increasingly turn to mobile phones to track the action, according to a Nielsen survey released over the weekend.

More than half of the 27,000 people surveyed in 55 countries plan to follow the popular soccer tournament which is played every four years and begins in South Africa on June 11, Nielsen said in a survey.

Twenty-one percent said they would get information about the tournament on their mobile device and 9 percent would download an application to track the action.

“This event is the biggest in the world of sports by far,” Roger Entner, Nielsen’s senior vice president for mobile insights, said

in a telephone interview.

“In 2010, mobile is really starting to be a medium for soccer fans worldwide to connect with the game.”

The popular FIFA soccer tournament drew more than 700 million TV viewers when it was last played in 2006, including more than 120 million U.S. viewers who watched at least one minute of World Cup telecasts, Nielsen said.

While this is the first such Nielsen survey, Entner said the numbers using cellphones to follow the event will be far higher than 2006.

“The last World Cup, there was no iPhone,” he said of Apple Inc’s <AAPL.O> popular smartphone introduced in 2007.

U.S. smartphone penetration has surged to 22 percent from 3.8 percent four years ago, he said.

In France, Germany, Italy, Spain and the UK the rate has grown to a range of 21 percent to 36 percent from 4 percent to 10 percent in 2006.

With more powerful, faster devices and networks, those growth trends will only continue with widespread mobile video and TV

being the next step, Entner said.

Of those surveyed, 51 percent said they intend to follow the tournament, including 84 percent in Brazil, 83 percent in Argentina, 76 percent in South Korea, 75 percent in Italy and Portugal, 69 percent in Zambia and almost two-thirds of the people in China, Nielsen said.

“It’s mind blowing. It really shows how it is a global phenomenon,” Entner said.

“We see some of the highest intended usage rates actually coming out of the Middle East, Africa and the Pacific Rim.”

Countries with high planned cellphone use to access World Cup information include Venezuela (27 percent), United States (23 percent) and Brazil (21 percent), Nielsen said.

In fact, in every country in the Middle East and Africa where people were surveyed, the rate was between 22 percent and 30 percent.

“People intend to use mobile to supplement their hunger for information about the game,” Entner said. “If you can’t watch the game live, you’re going to follow it through your mobile device.”

The rates in Europe were far lower — 3 percent in soccer powers Germany and Spain — which Entner thought made sense given most of those countries were in the same time zone as the World Cup and had a higher penetration of TV sets, meaning fans could watch the game live more easily.

Finally, 34 percent of those surveyed picked Brazil as the likely Cup winner, easily outdistancing Argentina, England and Germany.

Entner is rooting for his native Germany but has picked Brazil.

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Pillar Of Associations Tournament To Welcome Sponsors 

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In a bid to make the Pillar of Associations Rivers state football tournament to become a permanent annual feature in Rivers state football calendar and a veritable platform for alternative career opportunity for Pillar members and members of Rivers football community, the Chairman of the tournament’s Organising Committee, Comrade Franklin Obute has stated that they were open to welcoming sponsorships from corporate entities and well meaning individuals.
Comrade Obute in an interview with news men on a match day at the ongoing competition at the Rivers State University’s ground said that the Pillar of Associations were ready to partner interested parties, who would be willing to invest in the competition through sponsorship towards elevating the quality and standard of the tournament.
According to him, “The Pillar of Associations tournament, due to the opportunities available, owing to the sheer number of businesses and members obtainable in the Pillar, would be a very attractive opportunity to exploit through sponsorship”.
He stated that there would be a conscious efforts toward sensitising the corporate and private environments to buy into the vision and objectives of the tournament. He explained that due to the open nature of the competition, whereby members of the association are allowed to engage any footballer from across the country, whether a business man or not, any sponsor would be able to enjoy unimaginable mileage.
“Every multinational company, private businesses should aspire to be part of the sponsorship of this tournament because there are so much benefits derivable therein, the coverage is very wide. You know that organising a football tournament of this nature is capital intensive, so, any sponsorship to add more value is welcomed”, he said.
The 2025 edition is currently ongoing and has reached the second round stage where matches are now being played on knockout basis, beginning from Friday.

By: Gabriel Nwanetanya

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OML 58 Football Tournament Kicks Off

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The 2025 edition of OML 58 football tournament   kicked off last weekend with plans to develop more talents.
According to the Executive Director JV Asset of Total Energies, Mr. Obi Imemba, the tournament has improved in the past 13 years and has discovered several football talents, three of whom are currently undergoing training at a football academy outside the country.
Speaking through the General Manager Community Affairs Dornu Kogam, the JV Asset director said that this year’s theme is geared towards promoting peace and harmony among the selected communities, adding that two teams that defaulted were dropped from the competition.
He urged the 18 teams participating in this year’s competition to focus on the theme of the event by displaying camaraderie and love among themselves.
Imemba said that,” my advice to the participating teams is that you should not be preoccupied with winning, rather focus on the theme of the event”.
Earlier, Chairman of the Organising Committee, Saheed Ogunsanya stated that the competition had evolved over the years and has become an under 18 competition, witnessing total elimination of over aged players.
“With this, he said, ‘talent hunt and development of youngsters have become a major goal of the competition, which goes beyond sowing peace and harmony to  improving and providing career platforms for youths for the future”.
Meanwhile, at the opening match last weekend at Obite Civic Centre in Ogba/ Egbema /Ndoni Local Government Area defending champions, Odiemerenye FC and Abarikpo FC locked horns to kickstart this year’s edition. The match was scoreless as at half time.
Recall that Odiemerenye FC were 2024 champions, and they were the first Ekpeye community to lift the OML 58 trophy since the inaugural edition in 2002.

By: Kevin Nengia

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50th Anniversary: Over 150 Golfers, 11 Countries Set For Ikoyi Ladies  Golf Tourney

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Some of the best golfers across Africa are expected to converge on the Ikoyi Club 1938 Golf Section for the three-day Ikoyi Ladies Golf Tournament holding from November 11 to 13.
The star-studded amateur open tournament is part of the activities lined up by the leadership of the club to celebrate the ladies’ tournament’s 50th anniversary.
Speaking at a world press conference at the Club’s headquarters in Ikoyi, the Ladies Club Captain, Mrs Peggy Onwu, explained that the tournament will offer opportunity for leading amateur golfers across 11 countries of the world to showcase their skills on the green lawn.
According to her, over 150 golfers have already registered for the open tournament, which will attract mouth-watering prizes, including a trophy, a premium ticket to the United States of America, among others.
The event will be preceded by ‘Twilight evening,’ which will see the participants play the golf game towards dawn, in a relaxed atmosphere with cocktails, networking and good music.
She thanked the various sponsors of tournament, including PWC, Delta Airline, Western Star, First EGP, among others, for identifying and keying into the Club’s goals and aspirations as part of their corporate social responsibilities.
Mrs. Onwu added that the event was not only a celebration of resilience, commitment, dedication and sacrifice, but a rare display of exemplary team spirit by all members of the Ladies Golf Section.
Thrilled by the presence of a Nigerian-born Italy- based golfer and fashion icon, Bali Lawal, as well as other professionals expected to grace the tournament, she promised that the tournament will be a memorable outing aimed at mentoring ladies keen on honing their golfing skills.
Speaking in the same vein, Vice Lady Captain, Annie Eimiakhena, explained that the tournament will entail three days of competitive outing showing skills, professional dexterity.
She added that participants and golfers will use the opportunity of the event to network among themselves, while a Masterclass will be held to educate would-be golfers on the dynamics of the game.

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