Business
Heineken’s Innovative Heineken’s Innovative Product Targets 192 Countries
Heineken Nigeria has launched what, it said, was the most interactive world’s first of its kind technology campaign in Nigeria which would be celebrated in 192 countries.
The Senior Brand Manager, Heineken, Obabiyi Fagade, said on the sidelines of the event in Lagos that the new invention was built around Heineken bottles which were rare editions.
No fewer than 100 young social media platforms users came to interact on the newly launched technology which is expected to hit 192 countries.
“We started the innovation on June 18, and this will end on August 31, where we will launch a brand new and innovative way to build excitement around the Heineken bottles with its limited edition bottle label.
“Users will be able to experience each and every country Heineken which is presented by viewing specially curate videos about different countries with the Heineken footprint.
“The essence of this is to celebrate the landmark achievement with its customers in a remarkable and innovative way.
“Partnering with the most sociable interactive mobile app “Shazam”, users will be able to interact with Heineken brand in a very unique way,” Fagade said.
Similarly, Tokunbo Adodo, the Portfolio Manager, International Premium Brands, said the company understood that Nigerians were in an internet savvy generation.
“I am proud of what we’ve been able to accomplish here and we can’t wait to see our customers unlock new countries as they scan the bottles.”
“Heineken will also be rewarding some lucky users with the chance to visit Amsterdam or three other European cities in an all-expense paid trip.
Business
SMEs Dev: Firms Launch N100m Loan Scheme
The facility will be disbursed through participating Microfinance Institutions (MFIs), which will in turn extend the loans to their customers, particularly SMEs, as they directly interface with businesses at the grassroots level.
The Executive Director of COMCIN, Mr. Micheal Ogbaa who represented the Chairman, Dr. Iredele Oyedele (FCA, FCCA), said the initiative is designed to strengthen micro-lending institutions and expand access to finance for grassroots entrepreneurs, particularly women and youths in the informal sector.
Ogbaa explained that COMCIN does not lend directly to individuals but works through its network of microfinance and cooperative institutions, which in turn provide loans to end users.
“We came together to advocate for the microfinance ecosystem. Commercial banks often exclude people at the grassroots, but our members are positioned to reach them. This facility will empower them to do more,” he said.
He noted that the loan scheme offers low interest rates and flexible repayment plans, making it more accessible to small business owners.
According to him, about 90 percent of beneficiaries are expected to be women, who play a key role in sustaining families and driving economic activities at the local level.
“Our focus is on traders, service providers, and players in the informal sector. These are the real movers of the economy. By supporting them, we are strengthening families and contributing to national development,” he added.
Ogbaa disclosed that eligible SMEs with proven integrity and business track records could access up to N5 million each through participating micro-lending institutions. The rollout has commenced in Lagos and will extend to Abuja, Enugu, and other regions, including the South-West, South-East, and North-East.
He said 12 micro-lending institutions have already benefited from the scheme, while 85 applications are currently being processed under the pilot phase.
“Our target is to reach at least 100,000 SMEs nationwide. We are building a platform that connects funding partners with credible micro-lending institutions, creating a reliable channel for financial inclusion,” Ogbaa said.
He added that COMCIN is also working to attract larger funding pools from development finance institutions and private investors, noting that successful implementation of the pilot phase would boost confidence and unlock more capital for SMEs.
“We have seen encouraging testimonies from early beneficiaries. As we demonstrate transparency and efficiency, more institutions will be willing to channel funds through us,” he said.
Business
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