Sports
Goldberg, Life’s Partnership With Eagles Set To Transform Football – Bassey
Goldberg and Life lager beer’s partnership with Nigeria Football Federation (NFF) has potential of transforming the country’s game, Portfolio Manager, Mainstream Lagers, Nigeria Breweries, Ita Bassey, has said.
Goldberg and Life Continental lager beers were on Thursday in Lagos unveiled as the ‘Official Beer of the Super Eagles.’
At the ceremony attended by top NFF officials, ex-internationals and many other football stakeholders, Ita said: “Goldberg and Life lager beers are set to transform the football experience in Nigeria.
“This announcement today will extend beyond the game. It allows us to strengthen our bond with consumers and football fans through our shared values. These two brands share values with the game of football and its fans, values such as teamwork, hard work, perseverance, and progress.
“With these two brands, we have the unique opportunity to engage and excite Nigerians using various football assets.
“It also demonstrates our continued commitment to football in Nigeria at all levels, especially grass root and community football, as well as our support for the communities in which we operate.”
Also speaking on the partnership, Senior Brand Manager, Life Continental Lager Beer, Aishat Anaekwe, said: “We are very excited about the partnership between Nigerian Breweries Plc. and the Nigeria Football Federation (NFF). With this partnership we hope to continue celebrating the true Nigerian spirit fuelled by our shared values of brotherhood, culture and progress.”
Sports
Inter House Sports Is Where Talents Are Discovered -Rear Admiral Okehie
Sports
Yenagoa City Set For Maiden 10km Marathon
The Bayelsa State government, yesterday, announced that the marathon will be held on Saturday, April 4, 2026.
The inaugural race is owned by the Bayelsa State Government and will be organised by Nilayo Sports Management Limited, a sports management company.
Under the theme “The Reveal,” the race represents a bold unveiling of Bayelsa’s immense human and cultural potential to the international community, inviting the world to witness the resilience, grit, and talent rooted in the heart of the Niger Delta.
According to the organisers, the race will be flagged off at 9:30 a.m., at the Opolo Roundabout, guiding participants through a carefully designed 10-kilometre route that highlights the scenic beauty and vibrant atmosphere of Yenagoa.
The course will culminate at Peace Park Square, where athletes will cross the finish line into a grand celebration of endurance, unity, and community spirit.
To elevate the experience for runners and spectators alike, the finish venue will host a high-energy post-race concert featuring performances from top A-list artistes, blending sport and entertainment in a festival-style atmosphere.
The organisers directed all registered participants to collect their race bibs and kits at the designated Peace Park Square between March 30 and April 3, 2026, from 9:00 a.m. to 4:00 p.m. daily.
The race, according to them, is currently on track for World Athletics accreditation, underscoring the commitment of both the Bayelsa State Government and Nilayo Sports Management Limited to delivering an event that meets the highest global standards.
Sports
NSC rewards Ogun State Athlete N3m
The Director General of the National Sports Commission (NSC), Bukola Olopade, on Friday continued the Commission’s nationwide appreciation tour with a visit to Abeokuta, where outstanding junior athlete, Majekodunmi Afusat Bisola, was presented with a cheque of N3 million.
The presentation forms part of the NSC’s initiative to recognise and reward exceptional junior athletes who distinguished themselves in 2025 and contributed significantly to Nigeria’s medal haul.
Majekodunmi delivered an impressive run of performances on the track. At the last edition of the National Sports Festival, she stormed to gold in the 400m and the 4x400m relay. She replicated the double triumph at the Confederation of African Athletics (CAA) Junior Championship, in Abeokuta, before emerging as one of the standout stars at the African Youth Games in Luanda, Angola.
Speaking during the presentation, Olopade explained that the Commission deemed it necessary to extend financial appreciation to grassroots athletes after elite performers had earlier received grants running into thousands of dollars.
“A few weeks ago, after paying grants to our elite athletes, we agreed tthere was a need to also appreciate these young, budding talents who made Nigeria proud last year,” he said.
He disclosed that of the 376 medals recorded by Nigerian athletes in 2025, more than 200 were won by grassroots talents, underscoring the importance of sustained investment in youth development.
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