Column
State Electronic Media (Part 1)
Government business is multi sectoral. There is the economic sector, and the social sector, among others.
The broadcast media belongs to the Social Sector like Education, Health and others.
This sector also enjoys private sector participation.
The involvement of private sector players in the broadcast industry has resulted to several challenges for the Government owned Electronic Media, such as Radio and Television.
State owned media establishments are caught up in a serious conflict of operational identity which has been complicated by funding issues.
Generally state owned media houses are usually established by law.
These laws specify the objectives, visions and mission for their establishment. Specifically these objectives are predicated on public service delivery.
The state owned media houses by statutory objectives are expected to stick to the reason for which they are established by law.
These statutory objectives include, public enlightenment and mobilisation of the citizens towards government developmental objectives.
Their operational modus is anchored on bringing government programmes and policies to the grassroots and mobilizing feed backs to the government of the day.
They are not established to bring down the government. Government established media organs drive news and programmes that reflect the ideology of the government in power by making people believe that the government is there for their own good and welfare.
They create awareness and dialogue through programmes that encourage intelligent conversations on Radio and Television. To use the words of a late veteran journalist. Tony Momoh, State Media “exists to tell the story of the state and its government through their own eyes and not the eyes of the stranger”.
This is a reflection of the fact that, one can only tell his own story better than a stranger who has a jaundiced eye views of situations in the state.
During the election crisis of 2015, the Lagos based press screamed “Rivers of blood”. The State owned media took up the gauntlet to tell the true story.
When the external media especially the private, blew the security situation in Rivers State out of proportion, the state media stood their ground to say, there are worse case scenario elsewhere and that the case of Rivers State was being exaggerated.
According to an Ikwerre Proverb “The eye of the native is the eye of the python” – it penetrates with hindsight. The functions of the state own media have become more important now that many private operatives and foreign media bring stranger mentality in to the system.
It is therefore incumbent on state owned media to be properly repositioned to play its statutory roles of mobilizing their various states towards peaceful co-existence and development.
They are expected to strategise on proactive information management that will add value to the people.
The thinking of government before the liberalization of the electronic media in Nigeria in 1992 was to ensure that private operatives do not foul the air on serious information affecting the development of the country, and distort the peaceful co-existence of a country that is multi-ethnic and multi religious, with a vast diversity. State owned electronic media must close this modest gap in their operations.
However, the introduction of commercialization in the state owned Radio and Television operations has affected these noble objectives and to a large extent has also created identity crisis.
The background to this development dates back to the military era in Rivers State when M. D. As were asked to source for their own Over Head Cost, while government Pays Salaries. This development widened government expectations concerning the role of the electronic media organizations in particular in the state.
Regime after regime began to demand so much from them.
Failure to meet these expectations has affected operational equipment and professional deliverables in general.
More proliferation of private operatives gave room for unequal competitiveness. While the private aims at profit, the state owned media aims at generating public service and developmental communication oriented programmes which are not profitable.
Therefore, the struggle for competitive programming that will satisfy the new taste further affected developmental communication programming which public service stations stand for.
Experts are of the opinion that developmental communication is not financially profitable. Soft sale reportage and highly entertainment programming which satisfies the taste of the younger demographics of 15 – 35 years bracket enjoy tremendous patronage and pecuniary benefits. Unfortunately the upper demographics have joined this bandwagon.
The job of reporting every segment of Rivers State has been seriously affected. This is because there is a common trend of reporting the state capital, because of urban appeal, while the rural areas most of the time are under reported. Private stations are not interested in the rural areas.
There is therefore the need to restrategise the information management sector to make the state electronic media carryout their public service functions and raise their funds to take of care of their immediate needs, while government takes care of serious capital development projects such as transmitters and capital intensive studio equipment.
By: Bon Woke
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