Sports
Guinness Promo Makes Sports’ Lovers Millionaires
About ten football lovers and Guinness consumers have won cash prizes of one million naira each in the ongoing promo at the successful launch of Guinness’ Every Minute Made of Black 2.0 Promo.
The promo which was launched on October 1 last year, has gained almost 600,000 massive participation from football lovers nationwide. 443,608 participants have won instant free airtime while 2,496 Guinness consumers won N1, 000 free airtime.
The Brand Guinness Senior Brand Manager, Mr. Kunle Faloye, said it is the organisation’s joy that her consumers not only watch the English Premier League (EPL), but also have a stake in the game and the chance to win great prizes.
According to him,’’ Guinness will continue to boldly take centre stage on and off football viewing occasions; and we have proved this through her partnership with DSTV by broadcasting all the excitement and fun that the EPL brings among football fans across Nigeria.”
Faloye revealed that Guinness Every Minute Made of Black is not just an ordinary promotion but has given millions of Nigerians the chance to get more involved with their favourite team matches, look forward to some exciting football moments, whilst also winning some incredible prizes.
“So far, we have had massive engagement from our consumers at home, bars and football viewing centres nationwide,” he added.
Speaking further on the football promotion, Marketing Manager, Guinness, Uche Onwudiwe, affirmed that the promo has indeed produced 10 MatchDay Millionaires from the weekly grand draw, where two people share N2,000,000 cash reward every match weekend; that is N1,000, 000 cash per person.
While commenting on how to participate in the promo, Onwudiwe said, “Winning in the promo is so easy, consumers are expected to find their minute and code under the crown cork of all Guinness promotional bottles. Then text the code plus selected team’s name to 1759, if the minute under the crown matches the minute a goal is scored by the selected team, then the participant will win N1000 airtime instantly and also qualifies for a weekly draw of N1,000,000.”
Another twist to the football promotion was the celebration of some winners in Abuja on 5th November, 2016, where Ex-Internationals; Jonathan Akpoborie, Coach Samson Siasia, and sport analyst Arafat Aliu treated some of the winners to a football viewing experience truly made of black. The winners not only won N1,000,000 cash prize, but also had the opportunity to meet their adored football greats.
Speaking after receiving his cash prize from Coach Samson Siasia in Abuja, Kurdor Nantim, one of the Guinness MatchDay Millionaires couldn’t express his joy winning in the promotion, and also having the opportunity to meet football legends he respected a lot. In his own words, “I was sceptical and couldn’t believe that I won for real in Guinness football promotion when I was called, but here I am now a millionaire, kudos to Guinness for rewarding my passion for football.”
It would be recalled that Guinness EPL football promo is the first of its kind football promotion in Nigeria. It is a unique consumer promotion that is tied to the EPL, where football lovers have the rare opportunity of being rewarded for every goal scored within every match during the season.
The National Division One and Division Two Volleyball Leagues organised by the Volleyball Federation of Nigeria and sponsored by Alex Otti has kicked off in Umuahia, Abia State.
The Championship features 34 teams from across the country, with about 22 States already participating in activities lined up for the ten-day event.
Addressing journalists at the Umuahia Stadium, the Referee Coach for the tournament and Vice Chairman Nigerian Volleyball Referees Association, Mohamed Mohamed, assured of fair officiating in the competition and advised the athletes to be more disciplined in the field of play, saying that volleyball is known to be a disciplined sport.
He also commended Governor Alex Otti for sponsoring the tournament for the second time.
“Last year, we were here, and we so appreciate the Abia State Government for sponsoring such a competition. The same thing happened this year too, we are here again.
The Coordinator, Lagos Women Run, Tayo Popoola, has stated that the All Women 10km Race aims to connect through their communities, while creating empowerment opportunities.
The 10th edition with the theme: “One Run, a thousand Opportunities,” will come up on the November 8th, 2025, with the start point at the Teslim Balogun Stadium, Surulere and end at the Mobolaji Johnson Sports Arena, Onikan.
This year’s edition of the Lagos Women Run marks a significant milestone, celebrating the program’s journey, the vibrant city of Lagos, and the incredible women who have been part of it since its inception.
It will focus more on empowering women, acknowledging their dedication, and ensuring the program’s sustainability by providing participants with opportunities they deserve.
Popoola added that the race has achieved remarkable success in making women happy and uncovering talents, serving as a platform for participants to train for bigger road races, which fosters a strong sense of community, allowing women of all ages to connect, network, and celebrate themselves.
The event’s non-discriminatory nature makes it a level playing ground, open to everyone regardless of social status, by promoting general well-being among women.
The Franco-Malian tactician made the bold declaration whilst speaking to Nigerian legend Segun Odegbami on 90 Minutes with Mathematical on Eagle7FM on Saturday, expressing gratitude to fans for their support.
“Thanks to the fans. Thanks to Nigeria. I am so happy that I have brought back the smiles on their faces,” Chelle said.
“We beat Benin because the fans pushed the players. I ask them this: They have to do this (for the playoffs)… I plan to do my best for Nigeria, and Inshallah, we will go to the FIFA World Cup.”
Chelle, who took charge of a struggling Nigerian side in January, has transformed the team’s fortunes after inheriting a squad on the brink of disaster. Nigeria were winless in their first four qualifiers, with three draws and one defeat threatening to derail another World Cup dream.
Under his leadership, the Super Eagles rallied to win four and draw two of their last six games, collecting 14 points from a possible 18. The highlight came earlier this month in Uyo, where Nigeria swept past Benin Republic 4-0 in a statement victory that reignited national belief.
However, the revival was not enough to seal automatic qualification. Nigeria finished among the four best runners-up in Africa and must now navigate a continental playoff in November for a spot in next March’s intercontinental tie.
The first challenge is a one-legged showdown with Gabon, with Cameroon or DR Congo potentially waiting beyond.
Chelle’s message to his players was uncompromising, saying, “Qualifying for the FIFA World Cup is not a war, but it is like a war… My players need to have a warrior state of mind… They have to be like sharks.”
