The Nigerian Council of
Registered Insurance Brokers (NCRIB), says it has employed the services of staff versed in local languages to market insurance nationwide.
Mr Kayode Okunoren, President of NCRIB, told  newsmen in Lagos that the aim was to ensure every community was covered by the campaign.
Okunoren said the use of local languages was part of the council’s efforts to sensitise Nigerians on the need to insure their assets against the unexpected.
According to him, the campaign, which is expected to begin in the month, is also to deepen insurance penetration in the six geo-political zones of the country.
He said the campaign would be taken to the rural areas in the northern zone to enlighten more Nigerians on insurance risks and its benefits.
Okunoren stressed that the council’s strategies include: door-to-door campaigns, flyers and posters, radio and television campaigns, visits to local and state government offices, among others.
“Presently, we have started translating insurance policies into Hausa Language in Kano State because the local language is one of the fastest means of communication”, he said.
He urged governments to support the crusade for the deepening of insurance in Nigeria.
“This is because government is the biggest buyer of insurance and biggest spender in the economy.
“Our government has to aid the practitioners, especially by enforcing the major insurance policies, like the building insurance, to drive insurance home”, Okunoren said.