ration of modem African culture
ith a refreshingly unique taste, of

r&rJ.-

Adetu sai .said.Guinness Nigeria has a tradition of continuously d i~g great brands to our
consumers and Orijin IS a quality brand that will not only bnng exi:::tnlo consumers but also
give them the opportunity to connect with their heritage.

Adetu noted that Orijin is a vibrant yet rooted brand – a cele
which embodies all that is alive and exciting in Africa today.
the flavoured alcoholic drink.
Prior to the launch, various African drums wer la across Port Harcourt and different
cultural troops entertained crowds at the “place of the drums”. The cultural troops were at their
best as they displayed fascinating dance steps which enchanted the expectant crowd.

During the launch, guests were entertained by a dance drama titled “The Orijin” which
chronicled the process from conception to the production and the unveiling of Orijin.

According to Mr. Austin Ufomba,Marketing and Innovation Director, Guinness Nigeria Plc, the
play depicts Guinness genuineness in producing quality products that resonate with Nigerian
consumers.

“We always want to be connected to our customers and our intention is to tell our story in a way
that allows us to relate to our esteemed customers and consumers. Testament to this is the effort
of the cast in showcasing our African pride and heritage. The play was rightly titled the Orijinal
because Orijin is the original d.rink of the true and modem African”.” A ustin said.

He continued: “In the ast fs months, Guinness Nigeria PIc had launched four quality products.
We have launched MaltaGuinness Low Sugar, Dubie Extra Lager, SNAPP and now ‘Orijin. Our
consistency testifies to our innovativeness. All of these products are presently doing very well in
the market and we believe Orijin will not be any different. However, while our consumers enjoy
our drinks, we encourage them to drink responsible and not to drink while they drive”.

The electrifying performances of hip hop artiste, Burna Boy got the guests ecstatic as they
danced to the tunes, all to welcome Orijin. ~
~~T.{.~~e t~~f GliiflnOOS ~-@:i~-Eai:tra~¥>~U:;Hp::l:.f.~…..Malta ~
~ liuurss ..Ih~lIY Cv i1#e§ta bH1rOgd#i.:gm:tJ;:f[aki.n:l:=it:e>nM£.thfkC-l10,:~am%-.iJ}J~L~.ri a     . ~c:==J

Guinness Nigeria Pic was established in 1950, making it one of the oldest companies in Nigeria.
Listed on the Nigerian Stock Exchange in 1965, and with a shareholder base of over 75,000
shareholders, it is also one of the foremost quoted companies in Nigeria. The company built its
first brewery in Ikeja in 1962, and currently has facilities in Ogba, Benin City and Aba.

Included in its portfolio are such acclaimed brands – Guinness Foreign Extra Stout, Guinness
Extra Smooth,

Malta Guinness, Harp Lager beer, Gordon’s Spark, Smimoff Ice. Satzenbrau Pilsner, Harp Lir.ie
and most recently Dubie Extra Lager.

Guirr-ess Nigeria PIc is a member company of Diageo Plc; the worlds leading premirn drinks
business with an outstanding collection of brands such as Johnnie Walker, Smimoff, Ciroc, J&B,
Baileys, Cuervo, Tanquery and Captain Morgan amongst others.