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The Media And The Electoral Process

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The impact and the power of the mass media in Nigeria before, during and after independence cannot be forgotten in a hurry. In fact, it is to the credit of the mass media in Nigeria that the country was able to achieve her independence without the shedding of blood. This can be attributed to the foresight of Nigerian founding fathers in applying the power of the pen.

The mass media in Nigeria came as a common venture. The man who established the first newspaper in Nigeria, Rev. Henry Townsend, which was called “iwe iroyin fu awon egba ati Yoruba”, in 1859, set it up to serve a section of the country. But little did he know that the common venture will eventually become a formidable tool in achieving the nation’s Independence.

This common venture also opened the flood gates of other newspapers to come on board. In 1936, radio broadcast began to take its place in Nigerian airways and in October, 1959, the first television in the whole of Africa came on board.

The exploits of our founding fathers with the mass media underline the enormous powers of the mass media. This, however, was not achieved with half baked journalists or media practitioners.

It was not with press men/women who have no integrity, who are not patriotic, not those who went into the media practice for the purpose of money making but for educating, informing and entertaining the people.

If the mass media in those days could achieve our independence without any blood shed, despite the odds, then it can also achieve a free, fair and credible election for Nigeria and Nigerians in 2011.

Although the media is not the Independent National Electoral Commission (INEC) or the electorates, but the media has the ability to increase the trust of the people in the whole process. It has the ability to bring to the notice of the people, those things they need to know, like voting and making their votes count.

Confidence of the public in the mass media is very important. The only way the public can monitor the activities of their elected representatives is through the fair and accurate reporting of events by the media.

If the public as the hope that the media is capable of reporting government activities well, interest and participation in the political system begins to nosedive, and when this happens, it becomes almost impossible to have a free, fair and credible election.

It is, therefore, expected that the mass media should be involved in three important areas of the electoral process, namely: pre-election awareness, which also has to do with voter’s registration, election campaign, encouraging people to vote, the actual election monitor and coverage, and then, the post-election information coverage and management.

The media in 2007 elections concentrated on the major parties, especially during the presidential and governorship elections. Given that there were 50 registered political parties contesting for offices in various states and local governments, equitable distribution of air time would have given the electorates wide various of ideas to choose from so as to make a more informed choice of their leaders.

Even state-owned broadcasting outfits were expected to play according to the rules governing their establishment. The mass media as the watchdog of the society is the middle man between government and the public. It is the voice of the people, the eyes of the people, and the leg of the people.

The state-owned media houses and even the regulators should do well to take another look at the four major functions of the National Broadcasting Commission (NBC) at formation which is:

·           Provision of services that reflect the unity of Nigeria and the culture of each region.

·           Engage in un-prejudicial presentation of speeches from various political parties and presentation of religious thoughts or belief within the federation.

·           Provision of educational services.

·           Provision of independent and impartial broadcasting services.

For the 2011 elections to be a success, the media must strictly implement these functions. The media should be fully involved in the fight against electoral malpractice and bring about greater transparency to the process. In Ghana’s 2000 presidential election, the media played an important role by foiling attempts of the National Democratic Party (NDC) to rig elections through prompt reporting of the perceived irregularities and in the process aroused public opposition.

This can be achieved in the 2011 elections in Nigeria. Perceived irregularities in the system should be reported the arouse public opposition which will force whoever is involved to back off and allow free and fair voting exercise.

It is sad that for some years now, the bill that would have made it easier for the press men and women to have access to information that is; the freedom of information bill (FOIB) is still laying un-passed on the floor of the National Assembly. This is why media men and women, who are members of the National Assembly, like the former NUJ President, Smart Adeyemi, Abike Dabiri, among others, should ensure that the press in Nigeria is free enough to carry out its functions to the people of Nigeria, particularly the accurate coverage and reporting of the 2011 general elections.

In 2011 elections, sensationalism should be discarded and replaced with professionalism. The role of the media is very vital. The people need to be informed and educated in order for them to make the right and informed choices.

Finally, the media men and women must take into consideration that failure to report and cover the electoral process in 2011 election accurately can bring about a revolt as was the case in Kenya leading to huge number of lives and properties lost.

The media must de-emphasise the personal ego of a politician, and emphasise the supremacy of the constitution of the country and the rights of the electorates to have their votes counted.

Izejiobi wrote in from Centre for the Study of African Culture and Communication, CIWA, Port Harcourt.

 

Kingsley Izejiobi

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Opinion

NDDC: Time To Illuminate Homes 

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Quote:“Twenty-five years on, the Niger Delta cannot celebrate illuminated streets while families sit in darkness. Development must begin inside the home — where children study, businesses grow, and lives are built — before it glows on the roadside.”
The Niger Delta Development Commission (NDDC) was established in 2000 with a clear and urgent mandate: to facilitate the rapid, even, and sustainable development of Nigeria’s oil-producing Niger Delta region. The creation of the Commission followed decades of agitation over environmental degradation, infrastructural neglect, and socio-economic marginalization in the region. Its core mandate included the development of roads, bridges, electricity, water supply, health facilities, education, housing, environmental remediation, and economic empowerment initiatives. At inception, expectations were high that the Commission would transform the Niger Delta into a model of regional development. Over the years, the NDDC has indeed implemented numerous projects across the nine Niger Delta states. Roads have been constructed and rehabilitated in several communities, easing transportation challenges.
Schools have been renovated, and new classroom blocks have been provided in underserved areas. Health centres have been built or upgraded, improving access to primary healthcare services. The Commission has also awarded scholarships to students, including foreign postgraduate scholarships, empowering thousands of youths academically.Skills acquisition and youth empowerment programmes have helped many young people gain vocational competencies.Through various interventions, the NDDC has contributed to job creation and local economic stimulation.Solar-powered street lighting projects have been widely implemented in urban and semi-urban communities. These streetlights have improved visibility at night and contributed to enhanced security in some areas. Markets, highways, and public spaces illuminated by solar lights have experienced extended business hours.
For these efforts, the Commission deserves acknowledgment and commendation. However, development must always align with foundational mandates and pressing grassroots realities. A growing concern among residents is that while streets are illuminated, many homes remain in darkness. Rural electrification and household power access remain inconsistent and inadequate across large parts of the region. In riverine and remote communities, families still rely on generators, kerosene lamps, or complete darkness after sunset. The irony of brightly lit streets juxtaposed with powerless homes cannot be ignored. Electricity at the household level directly impacts education, health, and small-scale enterprise. Students cannot effectively study at night without reliable indoor lighting.Families cannot preserve food or power essential appliances without stable electricity.
Micro and small businesses struggle to grow without dependable energy access. While street lighting enhances public aesthetics and security, it does not substitute for domestic electrification. The proverb “charity begins at home” is especially relevant in this context. True community development must first empower households before beautifying public spaces. The Commission’s original mandate emphasizes integrated and sustainable development, not isolated infrastructural gestures. Balanced development requires that energy interventions prioritize homes alongside streets. Solar technology presents a unique opportunity for decentralized household electrification in off-grid communities. Extending solar solutions to individual homes would have a transformative social impact. Home-based solar systems could power lights, fans, small appliances, and communication devices.
Such interventions would reduce poverty, improve living standards, and stimulate grassroots productivity. By broadening its energy focus, the Commission would better reflect the spirit of its founding legislation. This is not a call to abandon street lighting projects, which have their merits. Rather, it is an appeal for balance, inclusivity, and alignment with core developmental objectives. Strategic planning should ensure that rural electrification and household access form a central pillar of ongoing interventions. Community engagement and needs assessments can help determine priority areas for household solar deployment. Twenty-five years after its establishment, the NDDC stands at a reflective moment in its institutional journey. The people of the Niger Delta say: thank you for the efforts so far—but not very much—because true appreciation will come when development begins at home and radiates outward, not merely when streets shine while houses remain in darkness.
By: King Onunwor
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Opinion

When Democracy Becomes Too Expensive

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Quote: “When elections become investments to be recovered, governance turns transactional and the moral foundation of democracy begins to erode.”
The high cost of participating in politics in Nigeria remains a serious and growing concern. The trend is rising so sharply that democratic competition increasingly risks becoming the preserve of a wealthy few. From exorbitant party nomination fees to campaign logistics, media exposure, litigation expenses, and regulatory charges such as the proposed ?150 million campaign advertising permit reportedly introduced in Enugu under Governor Peter Mbah, the financial barriers to public office are steadily hardening. If not addressed, this trajectory could erode inclusion, weaken electoral credibility, and deepen corruption within the political system.
Money has always played a role in politics. Elections require funding for mobilisation, communication and administration, while political parties need resources to organise primaries and reach voters across the nation’s diverse terrain. However, when financial demands become excessive, they cease to be necessities and instead become structural barriers that exclude capable citizens from participation.
The Enugu situation provides a troubling case study. Reports indicate that the Enugu State Structures for Signage and Advertisement Agency (ENSSAA) announced a mandatory ?150 million advertising permit fee for parties and candidates participating in the 2026 local government and 2027 general elections. According to the agency’s General Manager, Francis Aninwike, the fee would permit deployment of campaign materials — banners, branded vehicles, T-shirts and handbills — and street rallies, with sanctions for non-compliance.
One is compelled to ask: how can someone vying for office be required to pay ?150 million merely as an advertising permit, separate from nomination forms and other logistics? Where would a civil servant, a teacher earning N70,000 minimum wage, or a young graduate eager to serve find such a sum? How can ordinary citizens compete in a system demanding such staggering outlays?
An opposition party has described the steep fee as a ploy by the All Progressives Congress (APC) in Enugu State to stifle opposition participation. Whether sustained or not, the perception is damaging. Aside from incumbents or those backed by powerful interests, how many candidates can realistically afford ?150 million solely for advertising clearance?
There is no dispute that state agencies have legitimate responsibilities. Regulating outdoor advertising and preventing visual pollution are valid objectives. However, such regulation should not come at a heavy cost to Nigeria’s fragile democracy. The Aninwike-led ENSSAA and similar bodies must recognise that while regulation is necessary, affordability is essential for democratic participation.
The constitutional framework recognises the central role of the Independent National Electoral Commission (INEC) in ensuring free and fair elections. Yet formal administration is only part of the democratic equation. Informal financial pressures — delegate inducements, media monetisation, security logistics and post-election litigation — already multiply the cost of contesting beyond official limits. Massive campaign-related fees further compound an expensive process.
Recent findings presented at a policy engagement organised by the Westminster Foundation for Democracy in Abuja underscored the gravity of the situation. House of Representatives Minority Leader Kingsley Chinda warned that Nigerian politics is becoming an elite preserve in which only those with deep pockets can compete. Access to vast financial resources, he argued, has become a near precondition for political viability, transforming what should be a civic right into an expensive venture.
He noted that politics in Nigeria has been thoroughly monetised, systematically pricing out women, youth and persons with disabilities — the very groups policy frameworks claim to uplift.
The implications are disturbing. In a context where elections are viewed as investments, public office becomes a site of capital recovery. Contracts are inflated, appointments monetised, and governance turns transactional. What emerges is a vicious cycle: only the wealthy can contest, and once in office, they seek to recoup their investment, deepening public cynicism and eroding the moral basis of governance.
Although some parties waived nomination fees for women in 2017 and 2023, and parties such as the Young Progressive Party were formed to promote youth participation, exorbitant campaign expenditures continue to sideline many aspirants. Women accounted for only about 8.4 per cent of candidates in the 2023 general elections, with similarly low youth representation.
The cumulative effect is dangerous. When political entry is determined primarily by financial capacity rather than competence or vision, the recruitment pool narrows drastically. Talented professionals and grassroots organisers may never appear on ballots simply because they cannot afford the price of entry. A system that filters out merit while rewarding wealth weakens governance outcomes.
Nigeria must therefore treat rising electoral costs not as routine complaints but as democratic stability concerns. Political parties should drastically reduce nomination fees, especially for women, youth and persons with disabilities. Transparent fundraising and spending disclosures should replace opaque financing structures.
Regulatory agencies must balance administrative control with democratic openness. Campaign advertising fees should be proportionate and structured in ways that do not create artificial barriers. INEC and other enforcement institutions must strengthen monitoring of spending ceilings and apply meaningful sanctions for violations.
Civil society, the media and professional bodies also have critical roles to play. Public discourse should prioritise issue-based campaigns rather than money-driven spectacle.
Ultimately, democracy thrives not merely when elections are conducted, but when they are genuinely accessible. Political participation must remain a civic right, not a luxury commodity. Nigeria’s democratic journey cannot afford to drift into a system where leadership selection depends primarily on financial muscle rather than merit and service.
By: Calista Ezeaku
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Opinion

Righteous Leadership Still Thrives

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Quote: “Institutional decay is not irreversible when integrity and action sit at the helm.”
In every institution, there comes a defining moment when leadership either deepens decline or inspires rebirth. For the Rivers State Newspaper Corporation (Publishers of The Tide), that defining moment arrived when the Permanent Secretary, Ministry of Information, Sir. Honour Sirawoo Ph.D, came to share the premises with the Staff of The Corporation due to the ongoing renovation work at the State Secretariat. For years, the physical condition of the corporation mirrored the uncertainty that hung in the air. Leaking roofs told silent stories during the rainy season, damaged floors bore the weight of neglect, and the once vibrant environment seemed to plead for urgent attention. Staff members worked under conditions that tested both resilience and commitment. Buckets placed strategically to catch dripping water became a routine sight at some quarters, while cracked tiles and weathered walls diminished the pride that should accompany service in a state-owned media institution.
Yet, in the midst of these challenges, hope was not entirely lost. There remained a collective belief that with purposeful leadership, restoration was possible. That hope found expression when Honour Sirawoo Ph.D., Permanent Secretary in the Rivers State Ministry of Information, assumed as a co-occupier. His arrival was quiet, but his impact would soon resonate loudly across the premises.Leadership, it is often said, is not about occupying an office but about occupying responsibility. From his earliest inspections of the corporation’s facilities, it became evident that he saw not just buildings in disrepair, but a workforce deserving of dignity.The transformation began swiftly. Contractors appeared on site. Assessments were carried out with precision. Plans were not merely announced; they were implemented. Leaking roofs that had long defied repair were carefully amended.
For the first time in years, staff could listen to rainfall without anxiety. Damaged floors were reconstructed, restoring both safety and aesthetics. Walking through the corridors no longer required cautious navigation around broken surfaces. The fencing of the premises, once a pressing security concern, became a priority. A properly secured environment now speaks of order, responsibility, and foresight. General maintenance, often overlooked in public institutions, was institutionalized. From structural reinforcements to aesthetic upgrades, the corporation began to wear a new look. But beyond bricks and mortar, something deeper changed. Morale improved. Staff productivity increased. The psychological boost of working in a conducive environment cannot be overstated. The transformation has not merely been cosmetic; it has been cultural.
 Workers now speak with renewed pride about their workplace. Visitors to the premises have noticed the difference. The once tired-looking structures now stand as testimony to what decisive leadership can accomplish. In governance, righteousness is reflected in fairness, diligence, and a genuine concern for people. These virtues have characterized the stewardship of Honour Sirawoo Ph.D.His approach demonstrates that public office is a sacred trust, not a ceremonial title. He has shown that administrative leadership can be both compassionate and result-driven.The improvements at the corporation align with a broader vision of strengthening information dissemination in Rivers State. A vibrant media institution is essential for democratic growth.By restoring the physical infrastructure of The Tide, he has indirectly strengthened the voice of the state. Journalists and editors now operate in an atmosphere that encourages excellence.
It is often said that environment influences output. The recent editions and renewed energy within the newsroom reflect this truth. When righteous leadership prevails, systems respond positively. Accountability replaces complacency, and progress becomes measurable. Honour Sirawoo Ph.D. has exemplified a leadership style rooted in integrity and practical action. He did not merely acknowledge problems; he confronted them. Such commitment deserves recognition beyond routine commendation. It speaks to a capacity for higher responsibilities within the state’s administrative architecture. Rivers State stands at a critical juncture where visionary administrators are needed across ministries and agencies. Leaders who understand that development begins with attention to detail are invaluable. The transformation at the Rivers State Newspaper Corporation serves as a case study in responsive governance. It proves that institutional decay is not irreversible.
Higher positions of trust demand proven competence, moral uprightness, and administrative foresight. In these respects, Honour Sirawoo Ph.D. has demonstrated remarkable readiness. His performance suggests suitability not only for continued leadership within the Ministry of Information but also for broader strategic roles that shape state policy. Beyond the state, Nigeria’s public service landscape requires administrators who combine academic depth with practical efficiency. His credentials and achievements place him in that league. “When the righteous bear rule, the people rejoice” is more than a biblical aphorism; it is a lived experience within the corporation today. The chapter of the Holy Bible that declares, “When the righteous are in authority, the people rejoice”, (Proverbs 29:2), is a timeless reminder that good governance brings joy and stability to the people.
The joy of the staff is visible in their renewed dedication. The pride of ownership has returned. The institution breathes again. History often remembers leaders not for speeches but for tangible impact. The restored roofs, repaired floors, secured fences, and ongoing maintenance are enduring symbols of purposeful governance. The place started its journey to new looks with the arrival of the acting General Manager, Stella Gbaraba, who in her little way, initiated and executed some repair works in the premises. It will be worthy to point out that the duo are of the Ogoni extraction of the state, it is then safe to say that the combination is superb in that it has produced some excellent results. Importantly, the Permanent Secretary did not stop at The Tide Newspaper premises alone. His vision of renewal extended beyond a single institution to embrace all the State owned media houses under the ministry’s supervision.
At Rivers State Television, he executed massive renovation works that redefined the operational environment. Offices were upgraded, structural defects corrected, and modern standards restored to a facility that serves as a visual voice of the state. State-of-the-art office equipment were procured to enhance efficiency, ensuring that staff members could perform their duties with contemporary tools befitting a modern broadcast station. Radio Rivers too also got its own share of the Permanent Secretary’s benevolence and team spirit. Understanding the strategic importance of radio in grassroots communication, he ensured that critical infrastructure received attention. He provided them with steady power supply, reducing the interruptions that once hampered seamless broadcasting and ensuring consistency in programming delivery.
A functional Out Broadcast Van (OB Van) was made available, expanding the station’s capacity for live coverage of events across the state and beyond. The studios were upgraded to be up-to-date, improving sound quality, technical operations, and overall broadcast standards in line with modern expectations. Garden City Radio equally got its own touch in a superlative way. Renovation, equipment upgrades, and operational enhancements positioned the station on a stronger footing. Across the board, his interventions were not selective but comprehensive, reflecting a leadership philosophy anchored on inclusiveness and institutional strengthening. His target generally is to leave the State-owned media houses in a better shape than he met them. That objective is not rhetorical; it is practical and measurable in bricks, cables, studios, offices, and renewed human confidence.
By strengthening television, radio, and print under one coordinated vision, he has reinforced the information architecture of Rivers State. The cumulative effect of these interventions is a more vibrant, responsive, and professional state media system capable of meeting contemporary communication demands. As the Rivers State Newspaper Corporation along side its sister state-owned media houses continue their journey, it does so strengthened by the evidence that righteous leadership still thrives. And indeed, when the righteous bear rule, the people truly rejoice.
By: King Onunwor
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