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FG Justifies Transition From Analogue To Digital Broadcasting
The Federal Government is vigorously committed to implementing a comprehensive nationwide transition from analogue to digital broadcasting, Minister of Information Lai Mohammed has said.
The minister, speaking, yesterday, at the launch of the Digital Switch Over in Kano, held the transition from analogue to digital broadcasting became imperative, following a treaty signed at a regional radio communications workshop at Geneva in 2016.
He explained that the transition over was aimed at ensuring a just, equitable and people-oriented information society that would connect underserved populations and remote communities, thereby bridging the digital divide.
Mohammed added that the government was equally prioritising the DSO project given its critical position to the post-COVID-19 recovery and prosperity of the creative industry
He said his ministry has commenced the process of implementing an audience measurement regime, which would go a long way in driving advertising spending on DSO.
Mohammed regretted that over the years, the absence of a world-class audience measurement regime has resulted in under-investment in the advertising sector.
“Advertising community continues to rely on subjective factors when making decisions on the content they want, as opposed to how many viewers the content truly attracts,” he stated.
“Consequently, television platforms are subjected to renting out space on their channels to sustain their businesses and content producers are at the mercy of sponsors, a development which, unfortunately, skews the authenticity of their creative output in favour of a few decision-makers, instead of the millions of TV viewers,” Mohammed said.
“The existing model will never enable Nigeria’s creative industry to reach its full potential. It stunts the quality of the content that can be created and also limits the capacity of television platforms to invest in dynamic content that consumers will be attracted to,” he said.
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RSG INAUGURATES ARMED FORCES REMEMBRANCE DAY COMMITTEE
The Rivers State Government has inaugurated a Central Planning Committee to organize the celebration of the 2026 Armed Forces Remembrance Day (AFRD) in the State.
The committee was formally inaugurated by the Secretary to the State Government, Dr. Benibo Anabraba in Port Harcourt, last Thursday.
Dr Anabraba who also serves as Chairman of the Committee
highlighted the State Government’s deep appreciation for the sacrifices of Nigeria’s fallen heroes who laid down their lives for the nation’s peace and unity.
“These heroes have given their lives for the security and peace of our nation and deserve to be celebrated. The Armed Forces Remembrance Day is an opportunity to show our gratitude for their sacrifice,” he said.
Dr. Anabraba further extended recognition to all Security Agencies in the State, emphasizing the importance of the event in appreciating their contributions to national security and sovereignty.
The annual Armed Forces Remembrance Day, observed on January 15 across the country is dedicated to remember Nigeria’s departed soldiers and honouring the nation’s veterans.
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