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Nollywood Conquers Movies World …As Marketer Tasks Rivers On Film Production

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It  is quite obvious that the
Nigerian movie industry popularly known as Nollywood has conquered the movie world judging by the popularity Nigerian film enjoy world wide.
Apart from the fact that Nollywood is not only the leading movie industry in Africa, but third in the world after Hollywood of America and Bollywood of India, it has been ascertained by a recent report that Europe and America spend over $190m annually on Nigerian movies as against that of other countries which is comparatively lower.
This was disclosed at a workshop in Abuja organised by the Nigerian Film Corporation (NFC) to discuss the frame work for effective distribution and marketing network for Nigerian Film and Video industry.
It has been observed that probably, the impressive performance of Nollywood films in the Global Film arena may be due to the change of name from the former Nigeria Actors Guild (NAG) to Actors Guild of Nigeria (AGN) in the mid 1980s.
As at then, some people saw NAG as an Igbo affair and distanced themselves from the group while others dismissed it as an assembly of untrained practitioners and riff-raffs, but today, AGN has proved the detractors wrong.
The body has not only become a major influence on the socio-economic and political landscape of Nigeria, but a dependable revenue earner for the country as well as employers of labour.
The AGN has also succeeded in relegating to the background, foreign films especially the Indian and Chinese films which impacted negatively on Nigerian youths, our socio-political belief and even threatened the nations economy in the early 70s and 80s.
Today, their patronage have waned considerably while the Nigerian home videos have taken over he centre stage not only in Africa but in other developed countries of the world.
The Guild has also recorded other remarkable achievements which include a decent dress code for movie practitioners, befitting secretariat rehersal hall, modern office equipment and furniture as well as creation of wealth for movie directors, producers actors and actresses.
Today, the movie industry is the richest and lucrative sectors of the Nigerian economy.
However, a Port Harcourt based movie marketer, Chief Desmond Igwe, has called on film makers in Rivers State to emulate their counterparts in Enugu and Asaba, Delta State, which are now a haven for movie producers who produce films almost on daily basis and for the top actors and actresses, all roads lead to these states.
He said while the producers, actors and actresses make their millions, the producers also provide employment opportunities for their youths and equally boost the economy of their states.
He said Rivers State that occupies an enviable position in the entertainment industry in Nigeria should not be left out of the action.
In one of our interviews with the Chairman of Association of Movie Producers (AMP) Rivers State Chapter, Engr. Reginald Orlu, said in Rivers State the home video business is one of the fastest growing business ventures, but most of the operators deal on pirated materials which had led to occasional raids by the National Film and Video Censors Board (NFVCB) and the Nigerian Copy Right Commission (NCC).
He said apart from the fraudulent activities of the pirates, the state has contributed immensely to the development of the Nigerian movie industry as most of the key players most of the key players are indigenes of the state while others passed through Rivers State to stardom. Some others passed through UNIPORT.
Among the indigenes movie stars that hold sway in Nollywood are milliscant Jack, Huda Dokubo, Ibinabo Fibaresima the current AGN President, Tomto Dike, Monalisa Chinda, Mauren Ihua Alaso Wariboko, Gentle Jack, Sam Dede, Larry Briggs, Columbus Irogoanga and a host of others while those who passed through state are Ejike Asiegbu former AGN President, Clems Ohameze, Sunny Mc don among others.
The AMP Chairman noted that dispute these laudable contributions to the growth of Nollywood most producers shy away from shooting films in Rivers State.
According to him, the state has good locations Hotels and beautiful houses, but it is very expensive to shoot films were compared to Lagos Enugu and Asaba.
He stressed that although the state has not achieved much in the area of film production they have capable hands in that field. He disclosed that the state has over 24 movie producers and about 2000 talcuted actors and actresses. He noted that with conducive environment, necessary financial assistance and logistic support, no state can beat Rivers in film production.

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Davido Narrates How His Song Became President’s Ringtone

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Nigerian megastar, Davido shares how his father recognised that his music was getting big.
Davido says his hit single ‘Dami Duro’ was the president’s ringtone
During an interview with newsmen, Davido spoke on the early days of his career and how he eventually got his father’s approval to make music.
The Grammy nominee shared the familiar story of how he left school in Atlanta and returned to Nigeria to pursue music without his father’s blessing which later led to his business mogul dad getting him arrested.
“I don’t think he did not want me to do music, he just wanted me to be successful as whatever I did because he got a blueprint for me already,” Davido said on his father’s early reaction to his decision to make music.
“He is so supportive and he checks on everything…My dad picks my album. When I am done, I send him all the tracks and my dad goes through all the records and gives me a paragraph each,” Davido narrates the personal interest and support his Dad gives him.
“My dad gave me the name Davido…The first show I did, he arrested me, the fans, the promoters,” Davido said laughing as he narrated the story of how his father got him arrested after he returned to Nigeria without his consent and had his first show as a 17-year-old. “He just wanted me to finish school,” Davido added about his father’s insistence that he get a university degree.
The three time Grammy nominee was asked when his father recognised that his music was getting big and he revealed it was when his hit song ‘Dami Duro’ was the president’s ringtone.
“When my song was the president’s ringtone,” Davido said.
While he did not mention the president or the country, Davido is likely referring to the exploit of former Nigerian president Goodluck Jonathan who was the head of state between 2010 – 2015.
During the interview, Davido also mentioned his plans as a businessman beyond music. He revealed he had a production house called Coco House which he describes as a media house for creatives. He also added that he intends to get into crypto.

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Funke Akindele’s New Film Premiers, Dec

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Nollywood actress and filmmaker, Funke Akindele has announced that her upcoming film, Everybody Loves Jenifa, a spinoff from the Jenifa franchise will premiere in December.
“Been long you saw Jenifa!!!!”  Akindele said.
While a December premiere is confirmed, details on the film remain unknown. However, the new title, Everybody Loves Jenifa, suggests a potential return to the core elements that have made the franchise popular. With Akindele leading the creative team, viewers can anticipate the return of familiar characters and humorous storylines.
The sitcom, Jenifa’s Diary has been a major Nigerian television show since its debut in 2015. The series centres around the main character played by Akindele, and has featured Folarin “Falz” Falana, Lolo, Juliana Olayode, Lota Chukwu, Paschaline Alex Okoli, and late Aderounmu Adejumoke.
The Tide Entertainment reports that it has also had spin-offs and sequels like Aiyetoro Town (2019), which is set in Jenifa’s village, and Jenifa on Lockdown (2021).
Akindele played Jenifa in the first film in the franchise, Jenifa (2008), a village girl who travelled to the city in pursuit of fortune. Muhydeen S. Ayinde directed the movie.
The movie was nominated for four Africa Movie Academy Awards in 2009 including, Best Original Soundtrack, Best Actress in a Supporting Role, and Best Nigerian Film. For her performance in this movie, Akindele took home the Africa Movie Academy Award for Best Actress in a Leading Role.

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Halliday  Attributes Collaboration Hindrance To Sentiments, Others

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The convener, South South Media Week, Tammmy  Halliday has attributed the lack of unity and collaboration in the PortHarcourt  entertainment industry to sentiments, baggages and trust issues.
He made this known yesterday, during an interview with newsmen in Port Harcourt.
According to him, some things that spur baggages are family background, personal experience with colleagues or other people, saying that when someone has been reaped or used by  any of his colleagues or someone else, he might not want to work with some other persons because of trust issue.
This goes along with baggages, where he now sees his other colleagues as one and same with the one who used him and so this continues to hinder collaborations in the industry.
He advised that as an entertainer you should get better, visible and  exposed as the industry required.
He said  that the key factor that can help collaboration is growth, explaining that growth would make entertainers live beyond baggages, adding that if you are good at what you do, and know what you want and where you are going with it , then you are good to go.
“You can seek an advice from a legal practitioner, professional or a senior colleagues to ensure that you (entertainer) get it right.
It is not a bad idea to serve or work with someone, because you serve to rise in the industry. You have to be well  rooted, but, you should be able to know want you want and where you are going with what you do, this will help you move on, when it is no longer working for you, otherwise, you will remain there and keep complaining and then it gets to that point where you begin to see that person as a reaper,” he said.
Mr Halliday who also do corporate social responsibility award via his platform,  South South Media Week stated that critical communication is important in any situation, with a critical approach,  no doubt you will  always be on the right track.
Speaking on criteria for awarding awards, he maintained that it is on numbers, affiliations, fanbase, followership, association and sales of the person or organisation in question, saying that these also works  for collaboration with an artiste, because they are factors that facilitate growth in the industry.
Categories of award that are  awarded through the platform includes, entrepreneur award of the year, innovation award of the year and others.

Nancy Briggs

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